---
title: "Search terms — body oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-oil/search-terms"
last_updated: "2026-08-10T12:26:37.541Z"
locale: en
meta:
  description: "Niche score 64/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — body oil - Flapen"
---

# **body oil**

**Worth a look**

Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 99Growth 24Conversion 58Competition 78Returns 97Price range 77Avg price 80Brand share 71Review moat 17Quality gap 27

**Market size**

**Incredible****$6.9M**

$6.9M/yr · 8.2M searches

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.89**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Great****$4.60–$51.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,585.55**

avg incumbent reviews — the moat a new listing must climb

## Search terms