---
title: "Body Oil — $6.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-oil"
last_updated: "2026-08-10T13:23:58.353Z"
locale: en
meta:
description: "Niche score 64/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $6.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Oil — $6.9M/yr Amazon US Niche (2026) - Flapen"
---
# **body oil**
**Worth a look**
Shows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 24Conversion 58Competition 78Returns 97Price range 77Avg price 80Brand share 71Review moat 17Quality gap 27
**Market size**
**Incredible****$6.9M**
$6.9M/yr · 8.2M searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.89**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Great****$4.60–$51.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,585.55**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, body oil is a $6.9M/yr Amazon United States market (8.2M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body oil market data**
- **Units sold / yr**
- **400K–500K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$6.8M–$8.4M**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**701**
**Top-5 brand share**
**62%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**33%**
- Palmer's26% - Vaseline12% - Saltair9% - eos9% - Aveeno7% - Neutrogena5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-oil/trend)
## **Top body oil search terms**
- **body oil**4.7M/yr+3.7%3.8% conv. - **body oils for women**969K/yr-13.7%3.9% conv. - **palmers body oil**542K/yr-13.4%7.4% conv. - **body oil after shower**395K/yr-31.4%4.7% conv. - **scented body oil**173K/yr+6.2%1.4% conv. - **bath oil**163K/yr-21.4%2.1% conv. - **body oil scented**148K/yr-5.8%1.5% conv. - **palmers oil**108K/yr+10.7%6.5% conv. - **body oil gel**124K/yr-6.7%4.4% conv. - **body oils**122K/yr+0.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-oil/search-terms)
## **Top body oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$207K6%$415K9%$622K12%$830K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz**eos**$11.88**4.7★4,836 rev](https://www.amazon.com/dp/B0CSTCYSF7) [2**Palmers Cocoa Butter Moisturizing Body Oil with Vitamin E Radiant Looking Glow and Skin Hydration Instant Absorption Bath Body and Shower 8.5 Ounces**Palmer's**$7.24**4.7★27,398 rev](https://www.amazon.com/dp/B000056W74) [3**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**4.7★1,958 rev](https://www.amazon.com/dp/B0FB9LRL1V) [4**Aveeno Daily Moisturizing Body Oil Mist with Oat Oil and Jojoba Oil for Rough Dry Sensitive Skin Nourishing Body Spray for Smoother More Even Skin Paraben- & Silicone-Free 6.7 fl. oz**Aveeno**$8.57**4.6★26,437 rev](https://www.amazon.com/dp/B08D43LHYP) [5**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**4.5★2,787 rev](https://www.amazon.com/dp/B0FD8W456T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz**Saltair**$22.56**6,259 rev8mo ago](https://www.amazon.com/dp/B0FXB95VPV) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**2,710 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**2,787 rev1y ago](https://www.amazon.com/dp/B0FD8W456T) [**Palmers Cocoa Butter Formula Body Oil Moisture Drenching Tahitian Vanilla 6.5 Oz 72Hr Hydration with Shea Butter & Vitamin E for Softer Skin Protects & Soothes Dryness Dermatologist Approved**Palmer's**$13.61**1,958 rev1y ago](https://www.amazon.com/dp/B0FB9LRL1V) [**eos Cashmere Oil Vanilla 24 Hour Moisture Plant-Based Squalane to Soothe Soften and Smooth Dry Skin 6 fl oz**eos**$11.88**4,836 rev1y ago](https://www.amazon.com/dp/B0CSTCYSF7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz**Saltair**$22.56**4.5★**▲ 215%**](https://www.amazon.com/dp/B0FXB95VPV) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**4.5★**▲ 102%**](https://www.amazon.com/dp/B0FD8W456T) [**Saltair Body Oil - Luxurious Salt Water Vanilla After Shower and Bath Oil for Women and Men. Botanical Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin 4oz Bottle**Saltair**$22.20**4.5★**▲ 96%**](https://www.amazon.com/dp/B0DT5CJHQ4) [**Hempz Sweet Pineapple & Honey Melon Herbal Hydrating Multi-Purpose Body Oil for Body - Moisturizing Bath Shower or Shaving Oil for Dry or Sensitive Skin for Women & Men 6.76 Oz**Hempz**$12.26**4.6★**▲ 59%**](https://www.amazon.com/dp/B0CPN83SGR) [**Bio-Oil Skincare Body Oil Serum for Scars and Stretch Marks Face and Body Moisturizer with Vitamin E & A for Sensitive Dry Skin Dermatologist Recommended Non-Comedogenic 4.2 Oz**Bio-Oil**$20.06**4.6★**▲ 53%**](https://www.amazon.com/dp/B004AI97MA)
**~~View all trending →~~**
## **What buyers say about body oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**28%
*“Sensual fragrance”*
**Moist/Dry**11%
*“dries quickly”*
**Soft Feel**9%
*“Leaves skin soft”*
**Quality-Overall**8%
*“the quality of the oil is nice”*
**Brightness/Shine/Glow**4%
*“Nice shimmer”*
**Suitability Combination Skin**4%
*“Good for your skin”*
**Suitability Dry Skin**4%
*“Excellent for dry skin”*
**Absorbency**3%
*“Easily absorbed”*
**Oily/Greasy**3%
*“Non-greasy skin oil”*
**Value For Money**3%
*“Great amount for the money”*
### **What buyers complain about **
**Smell**25%
*“Very heavy scent”*
**Oily/Greasy**6%
*“Very greasy”*
**Value For Money**4%
*“Too expensive”*
**Allergies**4%
*“Allergic Reaction”*
**Moist/Dry**3%
*“Not moisturizing”*
**Size-Overall**3%
*“Extremely small”*
**Leak-Proof**3%
*“Leaked out”*
**Functionality-Overall**2%
*“Did not work”*
**Motor Power**2%
*“PUMP not working”*
**Suitability Dry Skin**2%
*“Not good for really dry skin”*
### **Top return reasons **
**Smell**37%
**Leak-Proof**14%
**Oily/Greasy**9%
**Advertised Vs Actual Product**8%
**Size-Overall**4%
**Product Condition**4%
**Motor Power**3%
**Value For Money**3%
**Functionality-Overall**3%
**Moist/Dry**2%
## **Common questions**
- **Is body oil profitable to sell on Amazon United States?**
- The niche generates $6.9M/yr across 51 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the body oil niche?**
- 30 brands and 701 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in body oil?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.6%.
- **When does demand for body oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the body oil niche?**
- Listings span $4.60–$51.76; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 19,586 reviews — the moat a new listing must climb.
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