---
title: "Body Oil Gel — $861K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-oil-gel"
last_updated: "2026-08-10T00:20:20.199Z"
locale: en
meta:
description: "Niche score 45/100 · $861K/yr market · 1.1M searches/yr · $10.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $861K/yr market · 1.1M searches/yr · $10.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Oil Gel — $861K/yr Amazon US Niche (2026) - Flapen"
---
# **body oil gel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 75Growth 35Conversion 77Competition 22Returns 98Price range 39Avg price 35Brand share 0Review moat 24Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$861K**
$861K/yr · 1.1M searches
**Price range**
**Okay****$4.60–$21.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,165**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body oil gel is a $861K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body oil gel market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$818K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Vaseline93% - Amazon Basics6% - Johnson's Baby2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
40K30KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-oil-gel/trend)
## **Top body oil gel search terms**
- **vaseline body oil**619K/yr+14.4%6.5% conv. - **vaseline oil**120K/yr+13.1%6.7% conv. - **vaseline gel oil**47K/yr+23.4%7.5% conv. - **vaseline cocoa radiant body oil**75K/yr-12.4%6.0% conv. - **body oil vaseline**32K/yr+21.1%6.4% conv. - **vaseline oil gel**27K/yr+8.8%7.9% conv. - **vaseline gel**25K/yr+26.7%7.9% conv. - **oil gel**24K/yr-11.3%6.0% conv. - **vaseline body oil gel**20K/yr+20.0%6.3% conv. - **baby oil gel cocoa butter**26K/yr-37.4%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-oil-gel/search-terms)
## **Top body oil gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86K20%$172K30%$258K40%$344K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Intensive Care Cocoa Radiant for Glowing Skin Body Gel Oil Made with Pure Cocoa Butter + Replenishing Oils 6.8 fl oz**Vaseline**$7.26**4.7★8,493 rev](https://www.amazon.com/dp/B01N2AVKZI) [2**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.31**4.5★2,787 rev](https://www.amazon.com/dp/B0FD8W456T) [3**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**4.5★2,710 rev](https://www.amazon.com/dp/B0FD8VWSNJ) [4**Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz**Vaseline**$12.39**4.7★464 rev](https://www.amazon.com/dp/B0FWKTPL7Z) [5**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**4.4★275 rev](https://www.amazon.com/dp/B0GT1TRLQ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**275 rev4mo ago](https://www.amazon.com/dp/B0GT1TRLQ3) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$15.93**275 rev4mo ago](https://www.amazon.com/dp/B0GT1NZX5Y) [**Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz**Vaseline**$12.39**464 rev5mo ago](https://www.amazon.com/dp/B0FWKTPL7Z) [**Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack**Vaseline**$10.56**348 rev7mo ago](https://www.amazon.com/dp/B0G2ZVQ91B) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**2,710 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Vanilla Cocoa Scent 100% Pure Cocoa Butter with Shimmering Oil 1.69 Fl Oz 6 Pack**Vaseline**$15.93**4.4★**▲ 233%**](https://www.amazon.com/dp/B0GT1NZX5Y) [**Vaseline Glazed and Glisten Sunlit Glow Body Gel Oil Ultra-Hydrating Lipids with 100% Pure Cocoa Butter and Shimmering Oil Vanilla Cocoa Scent 1.69 Fl Oz 3 Pack**Vaseline**$10.89**4.4★**▲ 230%**](https://www.amazon.com/dp/B0GT1TRLQ3) [**Vaseline Intensive Care Cocoa Radiant Body Gel Oil with 100% Pure Cocoa Butter 12 oz**Vaseline**$12.39**4.7★**▲ 72%**](https://www.amazon.com/dp/B0FWKTPL7Z) [**Vaseline Cocoa Radiant Replenishing Oil Gel with Pure Cocoa Butter Travel Size 1.69 fl oz 3 Pack**Vaseline**$10.56**4.5★**▲ 63%**](https://www.amazon.com/dp/B0G2ZVQ91B) [**Vaseline Intensive Care Body Gel Oil Cocoa Radiant 6.8 oz**Vaseline**$8.10**4.5★**▲ 61%**](https://www.amazon.com/dp/B001ECQ51G)
**~~View all trending →~~**
## **What buyers say about body oil gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Great smell”*
**Brightness/Shine/Glow**16%
*“Nice shine”*
**Moist/Dry**11%
*“Super hydrating”*
**Soft Feel**8%
*“Goes on smooth”*
**Quality-Overall**7%
*“Good product made by a trustworthy company”*
**Suitability Combination Skin**6%
*“Very nice n good for my skin”*
**Suitability Dry Skin**4%
*“Excellent for dry skin”*
**Value For Money**3%
*“Worth buying”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Oily/Greasy**2%
*“moisturizer Non greasy”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Very greasy”*
**Size-Overall**10%
*“Bottle is relatively small”*
**Smell**8%
*“Weird smell”*
**Leak-Proof**5%
*“it will leak”*
**Allergies**5%
*“Skin irritation”*
**Product Condition**4%
*“Received used product :”*
**Brightness/Shine/Glow**3%
*“no glow at all”*
**Absorbency**3%
*“it does not absorb”*
**Adhesion/Stickiness**3%
*“But, it stays sticky for awhile”*
**Moist/Dry**2%
*“It makes my skin feel super dry”*
### **Top return reasons **
**Leak-Proof**21%
**Oily/Greasy**17%
**Product Condition**10%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Smell**9%
**Brightness/Shine/Glow**4%
**Adhesion/Stickiness**4%
**Value For Money**3%
**Color**2%
## **Common questions**
- **Is body oil gel profitable to sell on Amazon United States?**
- The niche generates $861K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the body oil gel niche?**
- 3 brands and 67 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in body oil gel?**
- Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.4%.
- **When does demand for body oil gel peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the body oil gel niche?**
- Listings span $4.60–$21.58; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 6,165 reviews — the moat a new listing must climb.
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