---
title: "Trend — body milk - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-milk/trend"
last_updated: "2026-08-10T02:58:47.868Z"
locale: en
meta:
  description: "Niche score 48/100 · $151K/yr market · 163K searches/yr · $23.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $151K/yr market · 163K searches/yr · $23.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — body milk - Flapen"
---

# **body milk**

**Skip it**

A deep review moat (6,707 avg reviews) — this niche doesn't clear our bar today.

Market size 32Growth 36Conversion 49Competition 45Returns 97Price range 74Avg price 95Brand share 41Review moat 24Quality gap 28

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$23.61**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.50–$39.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$151K**

$151K/yr · 163K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,706.86**

avg incumbent reviews — the moat a new listing must climb

## Trend