---
title: "Body Lotion with Spf — $792K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-lotion-with-spf"
last_updated: "2026-08-09T16:44:20.494Z"
locale: en
meta:
description: "Niche score 63/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $792K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Lotion with Spf — $792K/yr Amazon US Niche (2026) - Flapen"
---
# **body lotion with spf**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 92Conversion 75Competition 38Returns 97Price range 88Avg price 89Brand share 26Review moat 20Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+102.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$20.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.98–$55.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$792K**
$792K/yr · 551K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****13,534**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, body lotion with spf is a $792K/yr Amazon United States market (551K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body lotion with spf market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$823K–$1.0M**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#530**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**8%**
- Eucerin32% - Sun Bum32% - Aveeno16% - NIVEA6% - Olay3% - Alba Botanica3% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — +102.0% search growth over the last 90 days.
25K15KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-lotion-with-spf/trend)
## **Top body lotion with spf search terms**
- **body lotion with spf**115K/yr+119.2%3.8% conv. - **lotion with spf**54K/yr+101.9%2.8% conv. - **spf body lotion**46K/yr+98.5%3.4% conv. - **spf lotion**40K/yr+78.6%2.3% conv. - **body lotion with sunscreen**35K/yr+103.8%3.6% conv. - **sun bum lotion**26K/yr+156.7%8.0% conv. - **sunbum sunscreen lotion**20K/yr+230.2%9.0% conv. - **lotion with sunscreen**28K/yr+90.8%3.3% conv. - **eucerin face daily lotion spf 30**16K/yr+217.6%3.4% conv. - **eucerin daily protection face lotion spf 30**27K/yr+38.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-lotion-with-spf/search-terms)
## **Top body lotion with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$79K20%$158K30%$237K40%$317K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Daily SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Dermatologist Tested - 8 oz**Sun Bum**$20.99**4.6★1,872 rev](https://www.amazon.com/dp/B0CNKXCL4X) [2**Eucerin Daily Hydration Broad Spectrum SPF 30 Sunscreen Body Cream for Dry Skin Fragrance Free Sunscreen Moisturizer 8 Oz Tube**Eucerin**$11.14**4.7★10,783 rev](https://www.amazon.com/dp/B01KJGUUHM) [3**Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 12 FI Oz**Aveeno**$25.53**4.5★9,987 rev](https://www.amazon.com/dp/B08K9GF1FF) [4**Eucerin Daily Hydration Lotion with SPF 15 - Broad Spectrum Body Lotion for Dry Skin - 16.9 fl. Oz. Pump Bottle (Pack of 3)**Eucerin**$39.28**4.7★3,521 rev](https://www.amazon.com/dp/B00AYSUKTE) [5**Nivea Natural Glow Body Lotion with SPF 15 Vitamin C Lightweight Moisturizing Lotion for Daily Use 13.52 Fl Oz (Pack of 1)**NIVEA**$15.14**4.3★24,009 rev](https://www.amazon.com/dp/B019XY4FOU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eucerin Immersive Hydration Daily Face Lotion Broad Spectrum SPF 30 Sunscreen with Hyaluronic Acid Lightweight Face Moisturizer Reduces Look of Wrinkles 1.7 Fl Oz Bottle**Eucerin**$14.22**10 rev2mo ago](https://www.amazon.com/dp/B0GYZHLSFT) [**Native Mineral Sunscreen Lotion SPF 30 Vanilla Milk & Shea Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.34**469 rev5mo ago](https://www.amazon.com/dp/B0G7NF7N7Y) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**14,139 rev11mo ago](https://www.amazon.com/dp/B0F1DNMVF1) [**Eucerin Radiant Tone Daily Face Lotion with SPF 30 Dark Spot Corrector with Thiamidol Face Moisturizer All Skin Types 1.7 Fl Oz Bottle**Eucerin**$29.67**1,211 rev1y ago](https://www.amazon.com/dp/B0DJV81BG8) [**Sun Bum Original SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - 16 oz**Sun Bum**$28.31**14,363 rev1y ago](https://www.amazon.com/dp/B0DKKN82BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eucerin Immersive Hydration Daily Face Lotion Broad Spectrum SPF 30 Sunscreen with Hyaluronic Acid Lightweight Face Moisturizer Reduces Look of Wrinkles 1.7 Fl Oz Bottle**Eucerin**$14.22**4.6★**▲ 130%**](https://www.amazon.com/dp/B0GYZHLSFT) [**Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz**Olay**$12.61**4.6★**▲ 63%**](https://www.amazon.com/dp/B0F1DNMVF1) [**Sun Bum Original SPF 30 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - 8 oz**Sun Bum**$17.29**4.7★**▲ 33%**](https://www.amazon.com/dp/B004XGPMFA) [**Sun Bum Original SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz**Sun Bum**$10.98**4.7★**▲ 29%**](https://www.amazon.com/dp/B00JE3E028) [**Aveeno Protect + Hydrate Sunscreen Lotion for Body & Face with Prebiotic Oat SPF 60 Broad Spectrum Sunscreen Paraben & Oil Free Water & Sweat Resistant (80-min) for Sensitive Skin 3 Fl Oz**Aveeno**$11.27**4.5★**▲ 28%**](https://www.amazon.com/dp/B08K9HFC31)
**~~View all trending →~~**
## **What buyers say about body lotion with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“fragrance free”*
**Moist/Dry**15%
*“Good Moisturizer”*
**Quality-Overall**8%
*“awesome luxurious quality lotion ever”*
**Soft Feel**7%
*“Smooth and creamy”*
**Suitability Combination Skin**7%
*“works well even on my sensitive skin”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Value For Money**4%
*“Good price”*
**Absorbency**3%
*“Absorbs fast,”*
**Protection**2%
*“good sun protection”*
**Weight Light**2%
*“It feels lightweight on the skin”*
### **What buyers complain about **
**Smell**14%
*“Awful smell”*
**Allergies**7%
*“Allergic reaction”*
**Moist/Dry**7%
*“It does not moisturize”*
**Value For Money**5%
*“Expensive”*
**Skin Health**3%
*“burns eyes”*
**Thickness**3%
*“maybe not quite as thick as I was hoping for”*
**Suitability Dry Skin**3%
*“I have horribly dry skin”*
**Residue**3%
*“Flakey residue”*
**Size-Overall**2%
*“Shorted”*
**Oily/Greasy**2%
*“its very greasy”*
### **Top return reasons **
**Smell**14%
**Leak-Proof**10%
**Size-Overall**10%
**Motor Power**9%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Functionality-Overall**3%
**Moist/Dry**3%
## **Common questions**
- **Is body lotion with spf profitable to sell on Amazon United States?**
- The niche generates $792K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.0%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the body lotion with spf niche?**
- 11 brands and 133 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in body lotion with spf?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.
- **What does it cost to enter the body lotion with spf niche?**
- Listings span $10.98–$55.65; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 13,534 reviews — the moat a new listing must climb.
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