---
title: "Body Cream for Men — $631K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-cream-for-men"
last_updated: "2026-08-10T00:19:30.350Z"
locale: en
meta:
description: "Niche score 52/100 · $631K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $631K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Body Cream for Men — $631K/yr Amazon US Niche (2026) - Flapen"
---
# **body cream for men**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 65Growth 16Conversion 56Competition 76Returns 98Price range 85Avg price 95Brand share 6Review moat 25Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.29–$60.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$631K**
$631K/yr · 561K searches
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,585.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body cream for men is a $631K/yr Amazon United States market (561K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body cream for men market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$480K–$600K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#499**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**10 **—flat
**Sellers**
**295**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 80%
**Open market**
**2%**
- Bath & Body Works94% - Yard House1% - Beautifier Life1% - Old Spice1% - Saint Roy1% - Nuogo1% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-cream-for-men/trend)
## **Top body cream for men search terms**
- **bath and body works men**240K/yr-26.5%2.5% conv. - **mens bath and body works**54K/yr-18.1%2.3% conv. - **bath and body works for men**45K/yr-16.3%2.3% conv. - **bath and body works mens body wash**24K/yr+4.4%8.7% conv. - **men bath and body works**16K/yr+83.2%1.6% conv. - **ocean body wash**14K/yr+25.2%5.4% conv. - **bath and body works men gift set**15K/yr-11.5%2.2% conv. - **bath and body works mens**17K/yr-13.3%2.4% conv. - **mens bath and body works body wash**13K/yr+5.6%8.1% conv. - **men bath and body works set**27K/yr-63.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-cream-for-men/search-terms)
## **Top body cream for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$38K9%$57K12%$76K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Ocean Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Coastal Air & Cypress Scent 10 fl oz - 2 Pack**Bath & Body Works**$22.96**4.8★5,061 rev](https://www.amazon.com/dp/B09W365R8P) [2**Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$38.26**4.7★691 rev](https://www.amazon.com/dp/B0G4HS7MMY) [3**Bath & Body Works Mahogany Teakwood Mens 3-in-1 Hair Face & Body Wash and Body Cream 2 Piece Set**Bath & Body Works**$23.19**4.8★387 rev](https://www.amazon.com/dp/B0DFTZTK4C) [4**Bath & Body Works BOURBON NOIR OCEAN Mens Collection 3-in-1 Hair Face & Body Wash 3-piece Gift Set with a Blue Bow for Holidays - 10 fl oz each**Bath & Body Works**$32.36**5.0★54 rev](https://www.amazon.com/dp/B0FQNBZBMC) [5**Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$37.69**4.7★691 rev](https://www.amazon.com/dp/B0GLRY5N5X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$37.69**691 rev5mo ago](https://www.amazon.com/dp/B0GLRY5N5X) [**Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack**Bath & Body Works**$22.52**123 rev5mo ago](https://www.amazon.com/dp/B0GLRQW399) [**Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack**Bath & Body Works**$14.00**66 rev5mo ago](https://www.amazon.com/dp/B0GLRG415V) [**Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$38.26**691 rev7mo ago](https://www.amazon.com/dp/B0G4HS7MMY) [**Bath & Body Works Mens Freshwater Graphite Ocean Ultimate Hydration Body Creams 8 Ounces Pack of 3**Bath & Body Works**$36.19**19 rev9mo ago](https://www.amazon.com/dp/B0FT3NWT7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Mens Gift Set Mahogany Teakwood Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$38.26**4.7★**▲ 482%**](https://www.amazon.com/dp/B0G4HS7MMY) [**Bath & Body Works Mens Gift Set Ocean Scent with Body Wash Bar Soap Moisturizing Cream Body Spray Mens Grooming Collection for Gifting or Everyday Use - 1 Pack**Bath & Body Works**$37.69**4.7★**▲ 431%**](https://www.amazon.com/dp/B0GLRY5N5X) [**Bath & Body Works Mens Body Cream Ocean Scent Ultimate Hydration Moisturizer with Shea Butter & Hyaluronic Acid for Dry Skin Coastal Air & Cypress Scent 8 oz - 1 Pack**Bath & Body Works**$16.20**4.7★**▲ 426%**](https://www.amazon.com/dp/B09Q5BSYG9) [**Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 2 Pack**Bath & Body Works**$22.52**4.8★**▲ 367%**](https://www.amazon.com/dp/B0GLRQW399) [**Bath & Body Works 3-in-1 Hair Face & Body Wash for Men Mahogany Teakwood Scent Mens Shampoo & Cleanser with Pro-Vitamin B5 & Aloe Warm Woodsy & Masculine Scent 10 fl oz - 1 Pack**Bath & Body Works**$14.00**4.5★**▲ 311%**](https://www.amazon.com/dp/B0GLRG415V)
**~~View all trending →~~**
## **What buyers say about body cream for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Fragrance beautiful”*
**Quality-Overall**6%
*“the products were very satisfactory”*
**Value For Money**5%
*“Great deal”*
**Gifting Purpose**5%
*“Excellent gift”*
**Lather**3%
*“Rich Lather”*
**Moist/Dry**2%
*“helps with dry skin”*
**Cleansing**2%
*“cleans well”*
**Advertised Vs Actual Product**2%
*“Just like advertised”*
**Soft Feel**2%
*“It feels soft”*
**Suitability Dry Skin**1%
*“doesnt dry out the skin”*
### **What buyers complain about **
**Smell**24%
*“the scent doesnt last long”*
**Lather**5%
*“lackluster lather”*
**Leak-Proof**5%
*“Leaked Everywhere”*
**Value For Money**4%
*“Not a value for the money”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Durability**2%
*“One of the beads from the bracelet broke off as soon as he put it on”*
**Quality-Overall**2%
*“less than other similar brands”*
**Allergies**2%
*“Causes irritation”*
**Moist/Dry**2%
*“But Dried Out My Skin”*
**Size-Overall**2%
*“the bottle seems quite small”*
### **Top return reasons **
**Smell**44%
**Leak-Proof**20%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**6%
**Value For Money**4%
**Size-Overall**4%
**Product Condition**3%
**Motor Power**1%
**Moist/Dry**1%
**Color**1%
## **Common questions**
- **Is body cream for men profitable to sell on Amazon United States?**
- The niche generates $631K/yr across 43 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the body cream for men niche?**
- 10 brands and 295 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in body cream for men?**
- Top complaints mined from reviews: Smell, Lather, Leak-Proof. The return rate is 0.4%.
- **When does demand for body cream for men peak?**
- Demand peaks in Jun–Jul–Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the body cream for men niche?**
- Listings span $8.29–$60.58; the average listing price is $24.00 (sweet spot $15–$100). The average incumbent carries 4,585 reviews — the moat a new listing must climb.
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