---
title: "Body Butter Set — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-butter-set"
last_updated: "2026-08-09T19:03:25.545Z"
locale: en
meta:
description: "Niche score 49/100 · $12K/yr market · 47K searches/yr · $29.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $12K/yr market · 47K searches/yr · $29.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Body Butter Set — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **body butter set**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 51Conversion 11Competition 81Returns 96Price range 76Avg price 95Brand share 29Review moat 60Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.86**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$7.84–$119.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,113.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 47K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, body butter set is a $12K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body butter set market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$45K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,886**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **24.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**10%**
- The Body Shop53% - Soap & Glory23% - Generic4% - Tree Hut4% - LOVERY4% - Solo en Ibiza3% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 10.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-butter-set/trend)
## **Top body butter set search terms**
- **the body shop gift set**6K/yr+88.7%2.5% conv. - **body butter set**8K/yr+27.9%1.5% conv. - **body shop gift set**7K/yr+35.2%2.5% conv. - **soap and glory gift set**7K/yr-27.5%1.8% conv. - **body shop gift sets for women**4K/yr+59.9%1.8% conv. - **body butter gift set**5K/yr+22.8%1.7% conv. - **soap and glory set**5K/yr-22.9%3.1% conv. - **the body shop set**2K/yr+38.8%0.7% conv. - **the body shop gift sets for women**1K/yr+17.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-butter-set/search-terms)
## **Top body butter set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3636%$7259%$1K12%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Body Shop Nourish & Flourish Coconut Body Care Gift Set Vegan 5-Piece Gift Set**The Body Shop**$40.35**4.5★26 rev](https://www.amazon.com/dp/B0CWGGMHFK) [2**Soap & Glory Star Treatment Skin Care Set - Includes Hand Food Hand Cream The Righteous Body Butter Cream Clean on Me Shower Gel & Face Soap and Clarity Vitamin C Facial Cleanser (4 Pieces)**Soap & Glory**$25.05**4.5★21 rev](https://www.amazon.com/dp/B0FHVK354K) [3**Soap & Glory The Glorious Five Skin Care Gift Set - The Righteous Body Butter Cream Hand Food Hand Cream Clean on Me Shower Gel Vitamin C Facial Cleanser & Exfoliating Body Scrub (5 Count)**Soap & Glory**$14.85**4.6★299 rev](https://www.amazon.com/dp/B0DT9622MK) [4**The Body Shop British Rose Collection Gift Set - 4 Piece Set Shower Gel Body Butter Hand Cream Bar Soap Vegan**The Body Shop**$57.41**4.7★46 rev](https://www.amazon.com/dp/B0FP2BYR2H) [5**The Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)**The Body Shop**$15.99**4.4★24 rev](https://www.amazon.com/dp/B0GR62RSBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)**The Body Shop**$15.99**24 rev3mo ago](https://www.amazon.com/dp/B0GR62RSBT) [**The Body Shop Satsuma Essentials 3 Piece Set | Zesty Scented Shower Gel Hand Cream Body Yogurt | for All Skin Types**The Body Shop**$41.78**11 rev3mo ago](https://www.amazon.com/dp/B0GP19DHMF) [**The Body Shop 3 Piece Travel Size Body Care Set | Includes Hand Balm Shower Gel Body Butter with Shea for All Skin Types | Vegan (Dewberry)**The Body Shop**$25.79**59 rev3mo ago](https://www.amazon.com/dp/B0GP6V73B4) [**Luxury 6-in-1 Body Butter Gift Set for Mothers Day Gifts Skin Care Set | 6 x 200ml Jars in Gift Box for Women Body Butter Collection Gift Set Ready to Give with Card Box for Valentines Day Gifts**Generic**$25.32**12 rev6mo ago](https://www.amazon.com/dp/B0GFDBFGMK) [**Sol de Janeiro Body Boldly Body Cream Discovery Set | Trial Size Beauty Minis | Gift Set | Set of 4 - 25mL | Amazon Exclusive**Sol de Janeiro**$38.62**259 rev7mo ago](https://www.amazon.com/dp/B0FY85BTGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Body Shop Mini 2 Piece Bodycare Set | Travel Size Body Wash & Body Butter with Shea for All Skin Types | Vegan (Shea)**The Body Shop**$15.99**4.4★**▲ 421%**](https://www.amazon.com/dp/B0GR62RSBT) [**The Body Shop Satsuma Essentials 3 Piece Set | Zesty Scented Shower Gel Hand Cream Body Yogurt | for All Skin Types**The Body Shop**$41.78**4.7★**▲ 420%**](https://www.amazon.com/dp/B0GP19DHMF) [**The Body Shop Nourish & Flourish Shea Body Care Gift Set Vegan 3-Piece Gift Set**The Body Shop**$31.51**4.4★**▲ 419%**](https://www.amazon.com/dp/B0CWG69Z1L) [**The Body Shop 3 Piece Travel Size Body Care Set | Includes Hand Balm Shower Gel Body Butter with Shea for All Skin Types | Vegan (Dewberry)**The Body Shop**$25.79**4.6★**▲ 416%**](https://www.amazon.com/dp/B0GP6V73B4) [**The Body Shop Nourish & Flourish Coconut Body Care Gift Set Vegan 5-Piece Gift Set**The Body Shop**$40.35**4.5★**▲ 416%**](https://www.amazon.com/dp/B0CWGGMHFK)
**~~View all trending →~~**
## **What buyers say about body butter set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Clean fresh scent”*
**Moist/Dry**8%
*“Super Hydrating”*
**Soft Feel**8%
*“Keeps your skin soft”*
**Quality-Overall**6%
*“Overall this is a nice shower set of quality products”*
**Gifting Purpose**5%
*“Best gift to give”*
**Size-Overall**4%
*“Perfect size for travels & multi-purpose uses”*
**Suitability Dry Skin**4%
*“Soothes dry skin”*
**Value For Money**3%
*“fair price”*
**Texture/Consistency-Overall**2%
*“Amazing texture”*
**Absorbency**2%
*“absorbed well”*
### **What buyers complain about **
**Smell**26%
*“Artificial smell”*
**Size-Overall**11%
*“Ridiculously small”*
**Value For Money**5%
*“Expensive”*
**Leak-Proof**4%
*“one item leaked”*
**Moist/Dry**3%
*“is not particularly moisturizing”*
**Thickness**2%
*“The consistency is slightly thicker”*
**Quality-Overall**2%
*“Minor quality control issue”*
**Suitability Dry Skin**1%
*“I had really dry crepey skin”*
**Advertised Vs Actual Product**1%
*“the photos in the advertisement are misleading”*
**Allergies**1%
*“Broke out in Rash”*
### **Top return reasons **
**Smell**36%
**Size-Overall**20%
**Leak-Proof**16%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Texture/Consistency-Overall**1%
**Oily/Greasy**1%
## **Common questions**
- **Is body butter set profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 55 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is +21.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the body butter set niche?**
- 16 brands and 108 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in body butter set?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for body butter set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.1× the quietest.
- **What does it cost to enter the body butter set niche?**
- Listings span $7.84–$119.70; the average listing price is $29.86 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.
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