---
title: "Products — body butter jars - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-butter-jars/products"
last_updated: "2026-08-09T19:24:02.099Z"
locale: en
meta:
  description: "Niche score 46/100 · $91K/yr market · 266K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $91K/yr market · 266K searches/yr · $19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — body butter jars - Flapen"
---

# **body butter jars**

**Skip it**

Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 18Conversion 22Competition 71Returns 60Price range 79Avg price 86Brand share 73Review moat 58Quality gap 21

**Avg price**

**Great****$19.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.91–$47.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,191.34**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$91K**

$91K/yr · 266K searches

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.0%**

90-day search growth — must beat 0% to launch

## Products