---
title: "Body Butter for Men — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/body-butter-for-men"
last_updated: "2026-08-09T16:46:37.551Z"
locale: en
meta:
description: "Niche score 60/100 · $2.3M/yr market · 1.3M searches/yr · $49.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $2.3M/yr market · 1.3M searches/yr · $49.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Body Butter for Men — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **body butter for men**
**Launch it**
A $2.3M/yr market growing +66.7% this quarter with returns at 0.2% — clears our launch bar.
Market size 95Growth 78Conversion 45Competition 15Returns 99Price range 95Avg price 93Brand share 0Review moat 67Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 1.3M searches
**Price range**
**Incredible****$35.99–$85.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.83**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+66.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****822.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body butter for men is a $2.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **body butter for men market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **100%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Crowned Skin100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.
50K30KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/body-butter-for-men/trend)
## **Top body butter for men search terms**
- **crowned skin body butter for men**540K/yr+70.3%4.5% conv. - **crowned skin**184K/yr+221.3%2.5% conv. - **body butter for men**147K/yr+1.6%0.7% conv. - **crowned skin for men**25K/yr+155.3%3.2% conv. - **pheromone body butter men**41K/yr-4.5%0.1% conv. - **mens body butter**49K/yr+2.9%0.4% conv. - **crown skin**31K/yr+93.5%2.7% conv. - **crowned skin body butter**37K/yr+152.0%2.4% conv. - **body butter cologne for men**13K/yr+266.4%0.9% conv. - **crown skin body butter for men**32K/yr+22.7%3.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/body-butter-for-men/search-terms)
## **Top body butter for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$339K30%$679K45%$1.0M60%$1.4M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.53**4.4★1,610 rev](https://www.amazon.com/dp/B0FPZ2VPS6) [2**Crowned Skin Reign Body Butter Cologne for Men | Fresh & Nautical | Scented with Pink Pepper & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.55**4.4★1,610 rev](https://www.amazon.com/dp/B0FPYV7K2S) [3**Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.28**4.4★1,610 rev](https://www.amazon.com/dp/B0FPYZ3C18) [4**Crowned Skin King Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Sandalwood & Leather Scent | Natural Shea & Mango Butter | All-Day Fragrance**Crowned Skin**$51.24**4.5★285 rev](https://www.amazon.com/dp/B0FT4TF455) [5**Crowned Skin Reign and King Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Sandalwood Leather Fresh & Nautical Scents | Natural Shea & Mango Butters | All-Day Fragrance**Crowned Skin**$64.14**4.6★219 rev](https://www.amazon.com/dp/B0FT4PNZ1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crowned Skin Reign King and Monarch Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Nautical & Spicy Scents | Natural Shea & Mango Butters | All-Day Fragrance**Crowned Skin**$85.01**139 rev9mo ago](https://www.amazon.com/dp/B0FT4WTP5J) [**Crowned Skin Reign Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Pink Pepper & Bergamot Scent | Natural Shea & Mango Butters | All-Day Fragrance**Crowned Skin**$51.02**159 rev9mo ago](https://www.amazon.com/dp/B0FT58S7ZL) [**Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.53**1,610 rev10mo ago](https://www.amazon.com/dp/B0FPZ2VPS6) [**Crowned Skin Reign Body Butter Cologne for Men | Fresh & Nautical | Scented with Pink Pepper & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.55**1,610 rev10mo ago](https://www.amazon.com/dp/B0FPYV7K2S) [**Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.28**1,610 rev10mo ago](https://www.amazon.com/dp/B0FPYZ3C18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crowned Skin Reign King and Monarch Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Nautical & Spicy Scents | Natural Shea & Mango Butters | All-Day Fragrance**Crowned Skin**$85.01**4.4★**▲ 39%**](https://www.amazon.com/dp/B0FT4WTP5J) [**Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.53**4.4★**▲ 13%**](https://www.amazon.com/dp/B0FPZ2VPS6) [**Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz**Crowned Skin**$36.28**4.4★**— 9%**](https://www.amazon.com/dp/B0FPYZ3C18) [**Crowned Skin King Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Sandalwood & Leather Scent | Natural Shea & Mango Butter | All-Day Fragrance**Crowned Skin**$51.24**4.5★**— 2%**](https://www.amazon.com/dp/B0FT4TF455) [**Crowned Skin Reign and King Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Sandalwood Leather Fresh & Nautical Scents | Natural Shea & Mango Butters | All-Day Fragrance**Crowned Skin**$64.14**4.6★**▼ 10%**](https://www.amazon.com/dp/B0FT4PNZ1Y)
**~~View all trending →~~**
## **What buyers say about body butter for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Clean smell”*
**Quality-Overall**15%
*“Great product and easy to use”*
**Moist/Dry**4%
*“Excellent moisturizer”*
**Advertised Vs Actual Product**3%
*“was what I was looking for”*
**Soft Feel**3%
*“Skin Feels smooth”*
**Value For Money**2%
*“Great price”*
**Suitability Combination Skin**2%
*“I have sensitive skin and it keeps my skin smooth and feeling good”*
**Durability**1%
*“it lasts all day”*
**Gifting Purpose**1%
*“Perfect Father's Day Gift”*
**Texture/Consistency-Overall**1%
*“The consistency is amazing”*
### **What buyers complain about **
**Smell**42%
*“Scent doesn't last long”*
**Value For Money**12%
*“Not worth the price”*
**Durability**8%
*“short lived”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Quality-Overall**3%
*“Cheap Product”*
**Oily/Greasy**2%
*“The product goes on very greasy”*
**Size-Overall**1%
*“Too Small”*
**Allergies**1%
*“it irritated my skin”*
**Texture/Consistency-Overall**1%
*“Is a little gritty”*
**Strength**1%
*“doesn't stay strong for long”*
### **Top return reasons **
**Smell**70%
**Advertised Vs Actual Product**12%
**Oily/Greasy**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Durability**2%
**Texture/Consistency-Overall**1%
**Size-Overall**1%
**Product Condition**1%
**Strength**1%
## **Common questions**
- **Is body butter for men profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 9 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the body butter for men niche?**
- 1 brands and 2 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in body butter for men?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for body butter for men peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the body butter for men niche?**
- Listings span $35.99–$85.01; the average listing price is $49.83 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.
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