---
title: "Bobby Pins — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bobby-pins"
last_updated: "2026-08-09T22:21:25.394Z"
locale: en
meta:
description: "Niche score 50/100 · $2.5M/yr market · 2.6M searches/yr. Prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $2.5M/yr market · 2.6M searches/yr. Prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bobby Pins — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **bobby pins**
**Worth a look**
Shows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.15–$11.47) keeps it on the watch list.
Market size 95Growth 45Conversion 98Competition 26Returns 97Price range 0Avg price 16Brand share 17Review moat 24Quality gap 23
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 2.6M searches
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,085.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$5.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.15–$11.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bobby pins is a $2.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bobby pins market data**
- **Units sold / yr**
- **400K–500K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$2.3M–$2.9M**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**3%**
- GOODY40% - Amazon Basics24% - YINGFENG12% - EWAGOA9% - Teenitor8% - KANPRINCESS4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
60K40KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bobby-pins/trend)
## **Top bobby pins search terms**
- **bobby pins**1.8M/yr+17.6%15.7% conv. - **bobby pins for women**426K/yr-1.5%11.6% conv. - **bobby pin**47K/yr+26.2%12.1% conv. - **bobby pins for thick hair**64K/yr+16.1%3.2% conv. - **bobbie pins for hair**30K/yr+13.2%11.9% conv. - **bobbi pins**25K/yr+29.9%14.5% conv. - **hair bobby pins**25K/yr+15.5%7.5% conv. - **bobbie pins**17K/yr+32.5%11.4% conv. - **bobby pins for thin hair**25K/yr+10.3%3.9% conv. - **goody bobby pins**17K/yr+15.7%9.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/bobby-pins/search-terms)
## **Top bobby pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$253K20%$505K30%$758K40%$1.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)**GOODY**$2.15**4.7★7,564 rev](https://www.amazon.com/dp/B00ELDPMZK) [2**Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count**Amazon Basics**$3.14**4.7★2,171 rev](https://www.amazon.com/dp/B0BMQ5BRGP) [3**Goody SlideProof Bobby Pins 48 Ct Brunette Brown High Gloss Bobby Hair Pins for Styling Lock In Style Comfortable Pain-Free Styling Accessories for Women & Men All Hair Types**GOODY**$2.21**4.6★20,652 rev](https://www.amazon.com/dp/B00E9SP888) [4**300 Pcs Bobby Pins Black Hair Pins for Women Girls and Kids Invisible Wave Hair clips Bulk with Storage box Pain-Free Hairpins2 Inch Black**EWAGOA**$5.21**4.7★4,054 rev](https://www.amazon.com/dp/B0B62XRWJ8) [5**Bobby Pins Brown 330 Count 2.2 Inch Hair Pins With Cute Box Premium Bobby Pin For Kids Girls And Women Great For All Hair Types**YINGFENG**$7.09**4.5★7,068 rev](https://www.amazon.com/dp/B09MKDSZMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves**YINGFENG**$6.30**393 rev1y ago](https://www.amazon.com/dp/B0F82Q6RX2) [**510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves**YINGFENG**$6.30**393 rev1y ago](https://www.amazon.com/dp/B0F7RY61HQ) [**Brown Bobby Pins & Hair Pins Set 300 Count Assorted Sizes by Luxurecourt**Luxurecourt**$11.47**226 rev1y ago](https://www.amazon.com/dp/B0DSF2PGWM) [**Teenitor 300pcs Hair Pins Bobby Pins Black 100 Black Bobby Pins 2 2.75100 Hair Pins for Women and 100 Clear Hair Bands Kit U Pins for Buns 2 2.36**Teenitor**$6.71**3,709 rev1y ago](https://www.amazon.com/dp/B0DC45NFWY) [**Teenitor 300pcs Bobby Pins Hair Pins Kit 100 Hair Pin for Women 100 Bobby Pins Brown and 100 Hair Bands Hair Pins for Buns 2inch 2.36inch 2.75inch**Teenitor**$6.58**3,709 rev2y ago](https://www.amazon.com/dp/B0D3DRVFGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**330 Pcs 2.2 Inch Black Bobby Pins Set of Hairpins with Box Premium Hair Pins for Kids Girls and Women Great for All Hair Types**YINGFENG**$7.23**4.5★**▲ 108%**](https://www.amazon.com/dp/B097R3ZPHN) [**Goody Styling Essentials Bobby Pins Black 2 Inches 60 Count (Pack of 1)**GOODY**$2.15**4.7★**▲ 71%**](https://www.amazon.com/dp/B00ELDPMZK) [**Amazon Basics No Slip Bobby Pins for All Hair Types Secure Hold Hair Pins for Updos Brunette Brown 48 Count**Amazon Basics**$3.14**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BMQ5BRGP) [**510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves**YINGFENG**$6.30**4.7★**▲ 26%**](https://www.amazon.com/dp/B0F7RY61HQ) [**510PCS Black Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Black Hair Nets Dance competition must haves**YINGFENG**$6.30**4.7★**▲ 23%**](https://www.amazon.com/dp/B0F82Q6RX2)
**~~View all trending →~~**
## **What buyers say about bobby pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Value For Money**19%
*“Decent price”*
**Ease Of Use**10%
*“they come in handy for everyday use”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Size-Overall**5%
*“Great size”*
**Hair Styling**5%
*“Great, hold my hair up nicely”*
**Suitability Straight Hair**3%
*“Durable great for thick hair”*
**Comfort-Overall**3%
*“comfortable”*
**Durability**3%
*“don’t break easily.”*
**Efficiency**2%
*“Excelete”*
### **What buyers complain about **
**Strength**17%
*“Cheap and flimsy”*
**Quality-Overall**16%
*“Cheaply made”*
**Size-Overall**6%
*“many of these were not a good size”*
**Hair Related**6%
*“That said, they dont hold hair as well as Id like”*
**Suitability Short Hair**5%
*“Not useful for medium to thick hair”*
**Grip**5%
*“Slides out”*
**Durability**4%
*“They break very easily which a bit annoying”*
**Color**3%
*“Funky color”*
**Advertised Vs Actual Product**3%
*“the picture looked a little different”*
**Thickness**3%
*“they were much chunkier/bulky in person”*
### **Top return reasons **
**Color**28%
**Size-Overall**20%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Value For Money**6%
**Strength**5%
**Defective Material/Parts**4%
**Suitability Short Hair**3%
**Functionality-Overall**3%
**Suitability Long Hair**2%
## **Common questions**
- **Is bobby pins profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 16 tracked products. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bobby pins niche?**
- 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in bobby pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for bobby pins peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bobby pins niche?**
- Listings span $2.15–$11.47; the average listing price is $5.87 (sweet spot $15–$100). The average incumbent carries 5,085 reviews — the moat a new listing must climb.
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