---
title: "Trend — bob kids brush on mineral powder sunscreen - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bob-kids-brush-on-mineral-powder-sunscreen/trend"
last_updated: "2026-08-09T20:35:25.731Z"
locale: en
meta:
  description: "Niche score 54/100 · $53K/yr market · 29K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $53K/yr market · 29K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — bob kids brush on mineral powder sunscreen - Flapen"
---

# **bob kids brush on mineral powder sunscreen**

**Worth a look**

Shows demand growing +115.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 13Growth 95Conversion 71Competition 11Returns 95Price range 92Avg price 95Brand share 0Review moat 48Quality gap 79

**Growth**

**Incredible****+115.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.00–$42.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,695.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$53K**

$53K/yr · 29K searches

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend