---
title: "Bob Kids Brush on Mineral Powder Sunscreen — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/bob-kids-brush-on-mineral-powder-sunscreen"
last_updated: "2026-08-09T18:01:17.122Z"
locale: en
meta:
description: "Niche score 54/100 · $53K/yr market · 29K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $53K/yr market · 29K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bob Kids Brush on Mineral Powder Sunscreen — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **bob kids brush on mineral powder sunscreen**
**Worth a look**
Shows demand growing +115.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 13Growth 95Conversion 71Competition 11Returns 95Price range 92Avg price 95Brand share 0Review moat 48Quality gap 79
**Growth**
**Incredible****+115.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.00–$42.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,695.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$53K**
$53K/yr · 29K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, bob kids brush on mineral powder sunscreen is a $53K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bob kids brush on mineral powder sunscreen market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#797**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Brush On Block91% - Hawaiian Tropic5% - Roe Wellness4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +115.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/bob-kids-brush-on-mineral-powder-sunscreen/trend)
## **Top bob kids brush on mineral powder sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brush On Block SPF 30 Mineral Powder Sunscreen New Formula With Niacinamide Hyaluronic Acid & Vitamin C Broad Spectrum Water Resistant Translucent For All Skin Types Reef Friendly Mfg in USA**Brush On Block**$34.02**4.2★3,592 rev](https://www.amazon.com/dp/B0DB2VFYF2) [2**Brush On Block SPF 50 Mineral Powder Sunscreen Translucent Broad Spectrum Water Resistant Face Protection For All Skin Tones & Types Reef Friendly Mfg in USA**Brush On Block**$42.74**4.2★316 rev](https://www.amazon.com/dp/B0BX4LPWFQ) [3**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.68**4.2★515 rev](https://www.amazon.com/dp/B0DX2N8L98) [4**Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz**Hawaiian Tropic**$14.00**4.2★6,729 rev](https://www.amazon.com/dp/B09GXF7KVD) [5**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★1,457 rev](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brush On Block New Formula SPF 30 Mineral Powder Sunscreen Touch of Tan Refillable Broad Spectrum Water Resistant Face Protection For All Skin Types Subtle Hint of Color Reef Friendly**Brush On Block**$33.98**3,592 rev1y ago](https://www.amazon.com/dp/B0FH7DVQBT) [**Brush On Block Mineral Sunscreen Powder Refill Natural Broad-Spectrum SPF 50 Safe for Sensitive Skin UVA UVB Face Protection Reef Friendly (Translucent - Refill)**Brush On Block**$27.48**316 rev1y ago](https://www.amazon.com/dp/B0DYRFQQS6) [**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.68**515 rev1y ago](https://www.amazon.com/dp/B0DX2N8L98) [**Brush On Block Mineral Sunscreen Powder Refill Natural Broad-Spectrum SPF 30 Safe for Sensitive Skin UVA UVB Face Protection Reef Friendly (Translucent - Refill)**Brush On Block**$19.47**53 rev1y ago](https://www.amazon.com/dp/B0DW25D41F) [**Brush On Block SPF 30 Mineral Powder Sunscreen New Formula With Niacinamide Hyaluronic Acid & Vitamin C Broad Spectrum Water Resistant Translucent For All Skin Types Reef Friendly Mfg in USA**Brush On Block**$34.02**3,592 rev1y ago](https://www.amazon.com/dp/B0DB2VFYF2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brush On Block SPF 50 Mineral Powder Sunscreen Translucent Broad Spectrum Water Resistant Face Protection For All Skin Tones & Types Reef Friendly Mfg in USA**Brush On Block**$42.74**4.2★**▲ 20%**](https://www.amazon.com/dp/B0BX4LPWFQ) [**Brush On Block Tinted Mineral Sunscreen Moisturizer SPF 50 | Tinted Face Moisturizer with Sunscreen Broad Spectrum | Hydrating Hyaluronic Acid Zinc Oxide Protection 1.7oz PA ++++ Made in USA**Brush On Block**$29.47**4.1★**▲ 19%**](https://www.amazon.com/dp/B0CWBY4Q76) [**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.68**4.2★**▲ 12%**](https://www.amazon.com/dp/B0DX2N8L98) [**Brush On Block New Formula SPF 30 Mineral Powder Sunscreen Touch of Tan Refillable Broad Spectrum Water Resistant Face Protection For All Skin Types Subtle Hint of Color Reef Friendly**Brush On Block**$33.98**4.2★**— 2%**](https://www.amazon.com/dp/B0FH7DVQBT) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★**— 5%**](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all trending →~~**
## **What buyers say about bob kids brush on mineral powder sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Ease of use”*
**Ease Of Application**16%
*“I am very happy with the ease of application”*
**Quality-Overall**8%
*“We love the quality of this sunscreen”*
**Smell**5%
*“Smells good”*
**Suitability Combination Skin**4%
*“makes my skin look beautiful”*
**Protection**4%
*“good sun protection”*
**Soft Feel**4%
*“it goes on smoothly”*
**Weight Light**3%
*“feels lightweight on the skin”*
**Efficiency**3%
*“It works great”*
**Suitability Hot Weather**3%
*“so this has become part of my daily routine during the hot summer months”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Doesnt work properly”*
**Leak-Proof**9%
*“Product leak”*
**Value For Money**8%
*“Not worth the price”*
**Size-Overall**8%
*“Bottle is very small”*
**Ease Of Application**7%
*“Doesnt apply very well”*
**Durability**6%
*“Fell apart”*
**Ease Of Use**5%
*“Hard to use”*
**Dispensing Mechanism**4%
*“Terrible dispenser”*
**Quality-Overall**4%
*“Junk”*
**Allergies**4%
*“have sensitive skin”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**15%
**Dispensing Mechanism**15%
**Leak-Proof**10%
**Value For Money**5%
**Product Condition**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Color**4%
**Ease Of Application**3%
## **Common questions**
- **Is bob kids brush on mineral powder sunscreen profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 10 tracked products. 90-day search growth is +115.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bob kids brush on mineral powder sunscreen niche?**
- 3 brands and 26 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bob kids brush on mineral powder sunscreen?**
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Value For Money. The return rate is 0.9%.
- **When does demand for bob kids brush on mineral powder sunscreen peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.
- **What does it cost to enter the bob kids brush on mineral powder sunscreen niche?**
- Listings span $14.00–$42.74; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.
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