---
title: "Search terms — blush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blush/search-terms"
last_updated: "2026-08-09T16:17:37.823Z"
locale: en
meta:
  description: "Niche score 56/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — blush - Flapen"
---

# **blush**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 24Conversion 36Competition 77Returns 91Price range 47Avg price 25Brand share 49Review moat 18Quality gap 45

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 11.8M searches

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$3.28–$25.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$8.97**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****16,040.36**

avg incumbent reviews — the moat a new listing must climb

## Search terms