---
title: "Blush — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blush"
last_updated: "2026-08-09T15:05:42.641Z"
locale: en
meta:
description: "Niche score 56/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $3.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blush — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **blush**
**Worth a look**
Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 24Conversion 36Competition 77Returns 91Price range 47Avg price 25Brand share 49Review moat 18Quality gap 45
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 11.8M searches
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.28–$25.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$8.97**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,040.36**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blush is a $3.0M/yr Amazon United States market (11.8M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blush market data**
- **Units sold / yr**
- **300K–400K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.7M–$3.6M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**18%**
- e.l.f.36% - NYX PROFESSIONAL MAKEUP15% - Milani10% - wet n wild9% - COVERGIRL7% - SHEGLAM6% - Open — no brand owns it (11 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
400K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blush/trend)
## **Top blush search terms**
- **blush**4.5M/yr-0.2%1.9% conv. - **liquid blush**933K/yr+0.7%2.0% conv. - **blush for cheeks**1.2M/yr-18.3%2.9% conv. - **cream blush**748K/yr+0.3%1.2% conv. - **elf blush**693K/yr+7.1%2.8% conv. - **blush stick**468K/yr+1.3%1.7% conv. - **powder blush**499K/yr-2.7%1.6% conv. - **blush palette**503K/yr-11.3%1.0% conv. - **pink blush**312K/yr-10.8%1.8% conv. - **face blushes**310K/yr-9.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blush/search-terms)
## **Top blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$121K8%$243K12%$364K16%$485K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - For The Butta**NYX PROFESSIONAL MAKEUP**$9.47**4.6★12,326 rev](https://www.amazon.com/dp/B0CZ5HLDK9) [2**wet n wild Color Icon Blush Effortless Matte Natural Sheer Glow & Seamless Blend Luxuriously Infused Smooth Jojoba Oil Cruelty-Free & Vegan - Pinch Me Pink**wet n wild**$3.28**4.4★20,450 rev](https://www.amazon.com/dp/B082YPNTZ4) [3**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee**e.l.f.**$7.65**4.6★14,857 rev](https://www.amazon.com/dp/B0DFMX5LDT) [4**e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz**e.l.f.**$5.42**4.4★96,948 rev](https://www.amazon.com/dp/B07MWSRJ89) [5**SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish-Love Cake**SHEGLAM**$6.64**4.6★16,890 rev](https://www.amazon.com/dp/B0BHFBBH25)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink**Milani**$12.85**30,796 rev7mo ago](https://www.amazon.com/dp/B0G59S2VNY) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**8,608 rev1y ago](https://www.amazon.com/dp/B0F3J6W5KW) [**ColourPop Weightless Liquid Blush - Hydrating Liquid Blush for Cheeks - Glowy Summer Makeup with Hyaluronic Acid for a Healthy Glow - Designed with a Doe Foot Applicator - Super Shy (0.30 oz)**ColourPop**$9.70**511 rev1y ago](https://www.amazon.com/dp/B0DV8XFKSG) [**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee**e.l.f.**$7.65**14,857 rev1y ago](https://www.amazon.com/dp/B0DFMX5LDT) [**e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing**e.l.f.**$7.75**6,961 rev2y ago](https://www.amazon.com/dp/B0CPFWJJQJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milani Baked Blush Updated Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Shimmery or Matte Finish - Dolce Pink**Milani**$12.85**4.6★**▲ 118%**](https://www.amazon.com/dp/B0G59S2VNY) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**4.4★**▲ 51%**](https://www.amazon.com/dp/B0F3J6W5KW) [**e.l.f. Monochromatic Multi Stick Creamy Lightweight Versatile Luxurious Adds Shimmer Easy To Use On The Go Blends Effortlessly Sparkling Rose 0.17 Oz**e.l.f.**$5.42**4.4★**▲ 48%**](https://www.amazon.com/dp/B07MWSRJ89) [**e.l.f. Monochromatic Multi Stick Travel-Sized Luxuriously Creamy & Blendable Color For Eyes Lips & Cheeks Vegan & Cruelty-Free Luminous Berry 0.17 Oz**e.l.f.**$5.61**4.4★**▲ 36%**](https://www.amazon.com/dp/B07MWSB1Z9) [**Milani Rose Blush Powder Blush for Cheeks Cruelty Free Makeup - Shape Contour & Highlight Face for a Natural Matte Finish -Wild Rose**Milani**$9.83**4.5★**▲ 20%**](https://www.amazon.com/dp/B089N368SR)
**~~View all trending →~~**
## **What buyers say about blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Beautiful blue”*
**Quality-Overall**8%
*“It was also very affordable for the quality”*
**Value For Money**7%
*“Not expensive”*
**Soft Feel**6%
*“Material is soft and breathable”*
**Suitability Combination Skin**5%
*“Good for sensitive skin”*
**Ease Of Use**3%
*“Easy to blend”*
**Ease Of Application**3%
*“Application is easy”*
**Durability**3%
*“its durable”*
**Brightness/Shine/Glow**3%
*“A great shimmer”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
### **What buyers complain about **
**Color**21%
*“Didn't like the color”*
**Size-Overall**7%
*“Really small”*
**Durability**7%
*“It just fell off”*
**Moist/Dry**4%
*“It's not moisturizing”*
**Value For Money**3%
*“also overpriced :”*
**Smell**3%
*“Smells weird”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Quality-Overall**2%
*“Not the quality that I was expecting”*
**Stain Resistance**2%
*“Stain”*
**Product Condition**1%
*“Received used”*
### **Top return reasons **
**Color**49%
**Size-Overall**9%
**Advertised Vs Actual Product**9%
**Functionality-Overall**4%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Brightness/Shine/Glow**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Material Quality**2%
## **Common questions**
- **Is blush profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 44 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the blush niche?**
- 17 brands and 125 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in blush?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 1.2%.
- **When does demand for blush peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blush niche?**
- Listings span $3.28–$25.37; the average listing price is $8.97 (sweet spot $15–$100). The average incumbent carries 16,040 reviews — the moat a new listing must climb.
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