---
title: "Blush Stain — $519K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blush-stain"
last_updated: "2026-08-09T15:24:25.529Z"
locale: en
meta:
description: "Niche score 49/100 · $519K/yr market · 1.7M searches/yr · $10.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $519K/yr market · 1.7M searches/yr · $10.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blush Stain — $519K/yr Amazon US Niche (2026) - Flapen"
---
# **blush stain**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 65Conversion 38Competition 19Returns 97Price range 55Avg price 35Brand share 0Review moat 24Quality gap 81
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+43.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$519K**
$519K/yr · 1.7M searches
**Price range**
**Good****$4.66–$27.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.14**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,214.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, blush stain is a $519K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blush stain market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$507K–$608K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.75% - Benefit21% - Essence Cosmetics4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 49 weeks — +43.3% search growth over the last 90 days.
50K30KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blush-stain/trend)
## **Top blush stain search terms**
- **elf lip stain**310K/yr+118.2%1.9% conv. - **benetint**364K/yr-3.0%4.0% conv. - **elf lip tint**274K/yr+32.5%3.7% conv. - **elf tint**153K/yr+121.2%3.2% conv. - **essence blush**107K/yr-1.1%0.5% conv. - **elf stain**35K/yr+286.1%2.3% conv. - **elf blush tint**51K/yr+126.8%3.8% conv. - **elf sheer for it blush tint**52K/yr+97.0%4.7% conv. - **essence lip stain**31K/yr+49.9%1.8% conv. - **benetint cheek & lip stain**58K/yr+1.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blush-stain/search-terms)
## **Top blush stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$104K30%$156K40%$208K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J6W5KW) [2**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red**e.l.f.**$5.42**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J7LLBR) [3**Benefit Bene Tint Rose-tinted Lip & Cheek Stain 0.2 Fl Oz**Benefit**$26.64**4.4★4,594 rev](https://www.amazon.com/dp/B0875792MN) [4**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Plums Up**e.l.f.**$5.43**4.4★8,608 rev](https://www.amazon.com/dp/B0F3J92Z7B) [5**Benefit Benetint Cheek & Lip Stain Mini**Benefit**$26.93**4.4★4,594 rev](https://www.amazon.com/dp/B01698JS18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte**e.l.f.**$5.50**8,608 rev1mo ago](https://www.amazon.com/dp/B0GVG4S4X9) [**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous**e.l.f.**$4.91**221 rev1mo ago](https://www.amazon.com/dp/B0GVGNTNTT) [**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait**e.l.f.**$4.90**221 rev1mo ago](https://www.amazon.com/dp/B0GVG3QVX6) [**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)**Essence Cosmetics**$5.62**941 rev8mo ago](https://www.amazon.com/dp/B0FK5NVJGC) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**8,608 rev1y ago](https://www.amazon.com/dp/B0F3J6W5KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Mauvelous**e.l.f.**$4.91**3.6★**▲ 234%**](https://www.amazon.com/dp/B0GVGNTNTT) [**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Beugebait**e.l.f.**$4.90**3.6★**▲ 233%**](https://www.amazon.com/dp/B0GVG3QVX6) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Maple Latte**e.l.f.**$5.50**4.4★**▲ 232%**](https://www.amazon.com/dp/B0GVG4S4X9) [**essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (10 Antique Bloom)**Essence Cosmetics**$5.62**4.3★**▲ 160%**](https://www.amazon.com/dp/B0FK5NVJGC) [**e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Cherry Cola**e.l.f.**$5.46**4.4★**▲ 71%**](https://www.amazon.com/dp/B0F3J6W5KW)
**~~View all trending →~~**
## **What buyers say about blush stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Love the shade”*
**Quality-Overall**7%
*“Luxury quality at an affordable price”*
**Value For Money**7%
*“Decent price”*
**Durability**6%
*“it stays on for a good amount of time”*
**Ease Of Application**5%
*“Application is easy”*
**Ease Of Use**3%
*“easy to work with”*
**Moist/Dry**3%
*“Felt pretty moisturizing”*
**Soft Feel**2%
*“It blends nicely”*
**Suitability Combination Skin**2%
*“It has good staying power on my face and my lips”*
**Weight Light**2%
*“The formula feels super lightweight”*
### **What buyers complain about **
**Durability**13%
*“Goes bad after a few months”*
**Moist/Dry**9%
*“Too dry”*
**Stain Resistance**8%
*“It does immediately stain wherever its put”*
**Color**7%
*“Color is much darker than advertised”*
**Smell**7%
*“Bad chemical smell”*
**Dilute/Watery**4%
*“Extremely watery”*
**Value For Money**3%
*“Waste of money”*
**Functionality-Overall**2%
*“Does not glide well”*
**Adhesion/Stickiness**2%
*“I experienced 0 stickiness”*
**Allergies**2%
*“Not good my skin”*
### **Top return reasons **
**Color**46%
**Advertised Vs Actual Product**9%
**Stain Resistance**7%
**Functionality-Overall**4%
**Dilute/Watery**4%
**Moist/Dry**4%
**Product Condition**3%
**Leak-Proof**3%
**Durability**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is blush stain profitable to sell on Amazon United States?**
- The niche generates $519K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +43.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the blush stain niche?**
- 3 brands and 61 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blush stain?**
- Top complaints mined from reviews: Durability, Moist/Dry, Stain Resistance. The return rate is 0.6%.
- **What does it cost to enter the blush stain niche?**
- Listings span $4.66–$27.79; the average listing price is $10.14 (sweet spot $15–$100). The average incumbent carries 6,215 reviews — the moat a new listing must climb.
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