---
title: "Blue Talisman — $718K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-talisman"
last_updated: "2026-08-10T14:26:56.041Z"
locale: en
meta:
description: "Niche score 52/100 · $718K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $718K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Talisman — $718K/yr Amazon US Niche (2026) - Flapen"
---
# **blue talisman**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 69Growth 53Conversion 37Competition 5Returns 100Price range 95Avg price 95Brand share 0Review moat 56Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.55**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$29.00–$45.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$718K**
$718K/yr · 687K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,241.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blue talisman is a $718K/yr Amazon United States market (687K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue talisman market data**
- **Units sold / yr**
- **20K–25K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$711K–$889K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#246**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Lattafa56% - Afnan40% - Lusilushy3%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +25.1% search growth over the last 90 days.
60K40KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-talisman/trend)
## **Top blue talisman search terms**
- **art of universe lattafa**216K/yr-4.3%2.8% conv. - **turathi blue**90K/yr+82.1%3.8% conv. - **afnan turathi blue**71K/yr+70.3%5.0% conv. - **lattafa art of universe**65K/yr-8.1%2.9% conv. - **blue talisman ex nihilo**32K/yr+99.5%0.1% conv. - **lattafa pride collection**24K/yr+47.2%0.5% conv. - **ex nihilo blue talisman**32K/yr+18.7%0.0% conv. - **art of universe**24K/yr+21.0%4.0% conv. - **blue talisman cologne**17K/yr+20.5%0.1% conv. - **lattafa pride art of universe**23K/yr+3.6%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-talisman/search-terms)
## **Top blue talisman products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$108K30%$215K45%$323K60%$431K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lattafa**$40.07**4.6★2,242 rev](https://www.amazon.com/dp/B0DQWN5C69) [2**Afnan Turathi Blue Eau de Parfum Spray for Men 3.0 Fl. Oz**Afnan**$31.59**4.4★5,476 rev](https://www.amazon.com/dp/B07WC43HHD) [3**Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance**Lattafa**$29.00**4.5★143 rev](https://www.amazon.com/dp/B0FMNRTRJJ) [4**Lattafa Pride Art of Universe Citrus Fruity Sweet Amber 3-Piece Gift Set for Unisex (3.4 oz Eau de Parfum Spray + 0.65 oz Eau de Parfum Spray + 6.67 oz Deodorant Spray)**Lattafa**$45.89**4.6★194 rev](https://www.amazon.com/dp/B0FHHWXNK7) [5**Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz**Afnan**$34.78**4.5★588 rev](https://www.amazon.com/dp/B0F1D83QR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lusilushy Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lusilushy**$30.21**15 rev2mo ago](https://www.amazon.com/dp/B0H11N6Z9M) [**Lattafa Pride New York City of Dreams EDP100ml/3.4oz**Lattafa**$37.33**32 rev3mo ago](https://www.amazon.com/dp/B0GX9FDYC8) [**Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance**Lattafa**$29.00**143 rev11mo ago](https://www.amazon.com/dp/B0FMNRTRJJ) [**Lattafa Pride Art of Universe Citrus Fruity Sweet Amber 3-Piece Gift Set for Unisex (3.4 oz Eau de Parfum Spray + 0.65 oz Eau de Parfum Spray + 6.67 oz Deodorant Spray)**Lattafa**$45.89**194 rev1y ago](https://www.amazon.com/dp/B0FHHWXNK7) [**Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz**Afnan**$34.78**588 rev1y ago](https://www.amazon.com/dp/B0F1D83QR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Pride New York City of Dreams EDP100ml/3.4oz**Lattafa**$37.33**4.8★**▲ 210%**](https://www.amazon.com/dp/B0GX9FDYC8) [**Lusilushy Pride Art of Universe for Unisex Eau de Parfum Spray 3.4 Ounce / 100 ml**Lusilushy**$30.21**3.2★**▲ 209%**](https://www.amazon.com/dp/B0H11N6Z9M) [**Lattafa Giftset Collection Eau De Parfum | Musk Amber Woody Fruity | Long-Lasting Perfume Fragrance**Lattafa**$29.00**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FMNRTRJJ) [**Afnan Turathi Electric Unisex Eau de Parfum 3.0 Fl. Oz**Afnan**$34.78**4.5★**▲ 24%**](https://www.amazon.com/dp/B0F1D83QR8) [**Afnan Turathi Blue Eau de Parfum Spray for Men 3.0 Fl. Oz**Afnan**$31.59**4.4★**— 9%**](https://www.amazon.com/dp/B07WC43HHD)
**~~View all trending →~~**
## **What buyers say about blue talisman**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“Amazing fragrance”*
**Value For Money**9%
*“Value for money”*
**Quality-Overall**5%
*“Great product better than expected”*
**Suitability Hot Weather**2%
*“Perfect for summer”*
**Durability**2%
*“Long lasting”*
**Soft Feel**1%
*“the sharpness softens”*
**Advertised Vs Actual Product**1%
*“As the name suggests”*
**Ease Of Use**1%
*“Easy to wear, mass appealing,”*
**Gifting Purpose**1%
*“It was a gift for my husband”*
**Moist/Dry**1%
*“Makes for a nice citrus dry down”*
### **What buyers complain about **
**Smell**48%
*“doesn't smell as everyone describes it”*
**Durability**9%
*“Doesnt last”*
**Value For Money**5%
*“even for the price this was really bad”*
**Quality-Overall**5%
*“not the performance”*
**Weight Heavy**3%
*“Starts off really heavy”*
**Leak-Proof**2%
*“But the Bottle was leaking when I got it”*
**Alcohol Content**2%
*“The alcohol base is notable”*
**Dilute/Watery**2%
*“Like it makes me literally nauseous after 5 minutes max”*
**Strength**1%
*“way too strong”*
**Natural Ingredients**1%
*“Synthetic mess”*
## **Common questions**
- **Is blue talisman profitable to sell on Amazon United States?**
- The niche generates $718K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the blue talisman niche?**
- 3 brands and 74 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blue talisman?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the blue talisman niche?**
- Listings span $29.00–$45.89; the average listing price is $35.55 (sweet spot $15–$100). The average incumbent carries 1,241 reviews — the moat a new listing must climb.
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