---
title: "Trend — blue mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-mascara/trend"
last_updated: "2026-08-08T10:52:46.554Z"
locale: en
meta:
  description: "Niche score 55/100 · $310K/yr market · 368K searches/yr. A deep review moat (41,645 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $310K/yr market · 368K searches/yr. A deep review moat (41,645 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — blue mascara - Flapen"
---

# **blue mascara**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (41,645 avg reviews) keeps it on the watch list.

Market size 52Growth 52Conversion 77Competition 27Returns 98Price range 54Avg price 44Brand share 45Review moat 5Quality gap 83

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.31–$27.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$310K**

$310K/yr · 368K searches

**Growth**

**Good****+22.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.23**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****41,645.04**

avg incumbent reviews — the moat a new listing must climb

## Trend