---
title: "Blue Lizard Sunscreen Spf 30 — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-lizard-sunscreen-spf-30"
last_updated: "2026-08-09T16:20:34.542Z"
locale: en
meta:
description: "Niche score 54/100 · $22K/yr market · 21K searches/yr · $16.97 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $22K/yr market · 21K searches/yr · $16.97 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Lizard Sunscreen Spf 30 — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **blue lizard sunscreen spf 30**
**Worth a look**
Shows low returns (0.6%), but a small market ($22K/yr) keeps it on the watch list.
Market size 6Growth 95Conversion 70Competition 50Returns 97Price range 81Avg price 80Brand share 9Review moat 24Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+128.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.51–$51.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.97**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,206.11**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$22K**
$22K/yr · 21K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, blue lizard sunscreen spf 30 is a $22K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue lizard sunscreen spf 30 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$25K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#204**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**604**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**1%**
- BLUE LIZARD56% - Sun Bum17% - Badger15% - Native5% - THINK4% - CeraVe2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +128.7% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-lizard-sunscreen-spf-30/trend)
## **Top blue lizard sunscreen spf 30 search terms**
- **blue lizard sunscreen 30**8K/yr+126.2%5.8% conv. - **blue lizard spf 30**5K/yr+130.2%4.0% conv. - **blue lizard 30**4K/yr+128.3%4.8% conv. - **blue lizard sunscreen spf 30**3K/yr+133.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-lizard-sunscreen-spf-30/search-terms)
## **Top blue lizard sunscreen spf 30 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz**BLUE LIZARD**$14.52**4.6★15,700 rev](https://www.amazon.com/dp/B084ZP848Y) [2**Badger Mineral Sunscreen Cream SPF 30 Zinc Oxide Sun Care 98% Organic Reef Safe Water Resistant Unscented Face and Body Sunscreen Travel Size 2.9 fl oz**Badger**$15.92**4.4★3,731 rev](https://www.amazon.com/dp/B079P2VV8X) [3**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★15,700 rev](https://www.amazon.com/dp/B0862Q6BV9) [4**Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz**BLUE LIZARD**$15.82**3.9★4,853 rev](https://www.amazon.com/dp/B08Y8KLYMB) [5**Sun Bum Mineral SPF 30 Sunscreen Body Spray - NEW FORMULA 2026 Water-Resistant Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz**Sun Bum**$13.78**4.2★3,796 rev](https://www.amazon.com/dp/B072QYMP4F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$17.89**469 rev5mo ago](https://www.amazon.com/dp/B0G7MZXZZ2) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**469 rev5mo ago](https://www.amazon.com/dp/B0G7NRGXHM) [**BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.**BLUE LIZARD**$12.18**225 rev9mo ago](https://www.amazon.com/dp/B0FST2QMCX) [**Blue Lizard Sport Mineral SPF 50 Lotion Ideal for Athletes 100% Mineral Sunscreen Actives Fragrance-Free Paraben-Free Vegan 5 fl oz**BLUE LIZARD**$15.01**768 rev1y ago](https://www.amazon.com/dp/B0DPGRPTR3) [**Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz**BLUE LIZARD**$18.08**2,339 rev1y ago](https://www.amazon.com/dp/B0DPGRKT86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 30+ Water Resistant UVA/UVB Protection with Smart Bottle Technology - Fragrance Free 8.75 oz.**BLUE LIZARD**$51.36**4.7★**▲ 98%**](https://www.amazon.com/dp/B07QM2C61T) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**4.6★**▲ 69%**](https://www.amazon.com/dp/B0G7NRGXHM) [**Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$17.89**4.6★**▲ 62%**](https://www.amazon.com/dp/B0G7MZXZZ2) [**Thinksport Mineral Sunscreen SPF 30 Clear Zinc Oxide Sunscreen 3 Fl Oz Water Resistant Reef Safe Sunscreen Vegan Broad Spectrum UVA/UVB Sun Screen**THINK**$12.86**4.5★**▲ 33%**](https://www.amazon.com/dp/B09SQD9ZF1) [**Badger Mineral Daily Sunscreen with Zinc Oxide SPF 30 Lightweight & Easy to Apply w/No White Cast Moisturizing Organic Sunscreen Reef Safe Vegan Unscented 4 fl oz**Badger**$20.64**4.3★**▲ 31%**](https://www.amazon.com/dp/B0CHN98M7M)
**~~View all trending →~~**
## **What buyers say about blue lizard sunscreen spf 30**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**10%
*“Excellent product”*
**Protection**8%
*“Excellent Sun Protection”*
**Suitability Combination Skin**8%
*“worked well on my sensitive skin”*
**Smell**7%
*“Fragrance Free”*
**Efficiency**4%
*“Does the job well”*
**Soft Feel**4%
*“keeps my skin soft”*
**Allergies**3%
*“Good for allergies”*
**Ease Of Application**3%
*“It applies smoothly”*
**Ease Of Use**3%
*“Easy to put on”*
**Moist/Dry**3%
*“gives a very moisturizing look”*
### **What buyers complain about **
**Allergies**12%
*“Can cause rash”*
**Color**9%
*“Not even any pink to my face”*
**Value For Money**5%
*“just pricey”*
**Thickness**5%
*“Goes on way too thick”*
**Functionality-Overall**5%
*“Not effective”*
**Smell**4%
*“Has an odd smell to it”*
**Oily/Greasy**3%
*“OILY”*
**Durability**3%
*“broke immediately”*
**Ease Of Use**3%
*“Difficult to get off”*
**Size-Overall**3%
*“Super small”*
### **Top return reasons **
**Value For Money**13%
**Size-Overall**12%
**Advertised Vs Actual Product**12%
**Ingredients-Overall**6%
**Smell**6%
**Color**4%
**Leak-Proof**4%
**Functionality-Overall**4%
**Thickness**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is blue lizard sunscreen spf 30 profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +128.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the blue lizard sunscreen spf 30 niche?**
- 7 brands and 604 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in blue lizard sunscreen spf 30?**
- Top complaints mined from reviews: Allergies, Color, Value For Money. The return rate is 0.6%.
- **When does demand for blue lizard sunscreen spf 30 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the blue lizard sunscreen spf 30 niche?**
- Listings span $7.51–$51.36; the average listing price is $16.97 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.
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