---
title: "Blue Lipstick — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-lipstick"
last_updated: "2026-08-09T20:08:51.673Z"
locale: en
meta:
description: "Niche score 56/100 · $64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Lipstick — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **blue lipstick**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 25Conversion 60Competition 82Returns 96Price range 51Avg price 23Brand share 93Review moat 18Quality gap 80
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.13–$29.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****17,159.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$64K**
$64K/yr · 147K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue lipstick is a $64K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue lipstick market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#421**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**42%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 77%
**Open market**
**51%**
- HHLTOH13% - AKARY8% - NYX PROFESSIONAL MAKEUP8% - UNICORN SNOT6% - Depuplum6% - COVERGIRL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-lipstick/trend)
## **Top blue lipstick search terms**
- **blue lipstick**118K/yr+1.1%4.2% conv. - **light blue lipstick**9K/yr-5.0%3.5% conv. - **dark blue lipstick**7K/yr+2.4%4.1% conv. - **blue lip stick**3K/yr+27.0%3.0% conv. - **blue lipstick for women**8K/yr-88.2%4.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-lipstick/search-terms)
## **Top blue lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HHLTOH Sky Blue Matte Lipstick - Pigmented Lip Crayon & Face Paint Stick for Women Everyday Halloween Birthday Party Wear Younger-Looking Lip Makeup Labial para fiesta de disfraces 16**HHLTOH**$7.43**4.2★342 rev](https://www.amazon.com/dp/B0DXV5MPCR) [2**AKARY Blue Matte Lipstick Makeup Long-Lasting Non-Stick Cup Goth Lip Gloss Vintage Lipstick Cosmetics Party Makeup Gift Professional Foundation High Impact Color for Women Halloween Party Cosplay**AKARY**$5.92**4.2★349 rev](https://www.amazon.com/dp/B0C5MMWHV1) [3**Depuplum Blue Lipsticks for Women Metallic Glitter Long Lasting Lipstick**Depuplum**$9.85**4.1★1,161 rev](https://www.amazon.com/dp/B0F538F42W) [4**HOOMUSS Blue Lipstick Long Lasting Matte Liquid Lipsticks for Women Non Transfer Smudgeproof Smooth and Easy to Appy Cruelty Free Lip Color M58**HOOMUSS**$9.89**4.0★933 rev](https://www.amazon.com/dp/B0DZNYM1H8) [5**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Blueberry Tart (Periwinkle Blue)**NYX PROFESSIONAL MAKEUP**$5.80**4.5★125,229 rev](https://www.amazon.com/dp/B083RQKNH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HHLTOH 2Pcs Blue Matte Cream Lipstick Set for Women Deep Blue & Sky Blue Twist-Up Smooth Long-Lasting Lip Color Lightweight Hydrating Velvet Finish for Everyday Makeup Holiday Party Evening**HHLTOH**$8.96**8 rev3mo ago](https://www.amazon.com/dp/B0GHDD5CCG) [**IATMOMOD 3 Pack Steel Blue Neutral Blue Light Blue Cream Matte Lipstick Stick Longwear Velvet Lip Color Waterproof Multi-Use Lip & Cheek Makeup for Party Daily Wear**IATMOMOD**$10.03**262 rev4mo ago](https://www.amazon.com/dp/B0GRGZFTT2) [**UNICORN SNOT Liquid Metal Lip Paint | Intense Pigment Non-drying Metallic Lip Color Makeup | Vegan & Cruelty-free Lip Makeup - Vapor (Electric Blue)**UNICORN SNOT**$13.66**598 rev10mo ago](https://www.amazon.com/dp/B0FRG29DGT) [**Blue Goth Lipstick Matte Black Base Blue Lip Gloss with Sparkle High Coverage Long Last Waterproof Sparkle Dark Navy blue Lip Stain Non-Sticky Lip Gloss for Daily Party Halloween Witch Vegan #07**BEUSELF**$9.58**83 rev10mo ago](https://www.amazon.com/dp/B0FPFZB9HF) [**IATMOMOD Steel Blue Cream Matte Lipstick Stick 14# Longwear Full Coverage Velvet Lip Color Waterproof Multi-Use Lip & Cheek Makeup for Party & Daily Wear Labial con color mate para uso diario**IATMOMOD**$7.64**262 rev1y ago](https://www.amazon.com/dp/B0F6K4YQT5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IATMOMOD 3 Pack Steel Blue Neutral Blue Light Blue Cream Matte Lipstick Stick Longwear Velvet Lip Color Waterproof Multi-Use Lip & Cheek Makeup for Party Daily Wear**IATMOMOD**$10.03**4.2★**▲ 494%**](https://www.amazon.com/dp/B0GRGZFTT2) [**HHLTOH 2Pcs Blue Matte Cream Lipstick Set for Women Deep Blue & Sky Blue Twist-Up Smooth Long-Lasting Lip Color Lightweight Hydrating Velvet Finish for Everyday Makeup Holiday Party Evening**HHLTOH**$8.96**4.6★**▲ 467%**](https://www.amazon.com/dp/B0GHDD5CCG) [**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Blue Me Away**wet n wild**$1.96**4.3★**▲ 363%**](https://www.amazon.com/dp/B0CQMYV8LR) [**COVERGIRL Exhibitionist Ultra-Matte Lipstick Come Through**COVERGIRL**$5.79**4.1★**▲ 132%**](https://www.amazon.com/dp/B07YX7VBVQ) [**AKARY Blue Matte Lipstick Makeup Long-Lasting Non-Stick Cup Goth Lip Gloss Vintage Lipstick Cosmetics Party Makeup Gift Professional Foundation High Impact Color for Women Halloween Party Cosplay**AKARY**$5.92**4.2★**▲ 110%**](https://www.amazon.com/dp/B0C5MMWHV1)
**~~View all trending →~~**
## **What buyers say about blue lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“Color is pretty”*
**Durability**10%
*“Very impressed with the durability of this product”*
**Value For Money**5%
*“great price”*
**Soft Feel**4%
*“Stays nice and smooth”*
**Quality-Overall**3%
*“Really good quality the price was very reasonable,vibrant color”*
**Moist/Dry**3%
*“doesnt dry your lips”*
**Ease Of Application**3%
*“Easy to apply”*
**Ease Of Use**2%
*“Super easy to use”*
**Color Fading/Discoloration**2%
*“Color lasts all day”*
**Eyeliner Quality**2%
*“The cream eyeliner goes on very smooth”*
### **What buyers complain about **
**Color**26%
*“The color is off”*
**Moist/Dry**9%
*“It gets so dry”*
**Quality-Overall**7%
*“Trash”*
**Adhesion/Stickiness**5%
*“If you put a lot of product you can feel it sticky if you use a little bit you don't feel it that sticky”*
**Durability**5%
*“not long lasting”*
**Stain Resistance**3%
*“This is not either long lasting or smudge proof”*
**Coverage**3%
*“doesn't provide the same coverage”*
**Smudge Resistance**2%
*“and as soon as it got wet it started flaking off”*
**Paint Quality**2%
*“it looks like old chipped auto paint”*
**Color Fading/Discoloration**2%
*“Made my kids lips really stained blue”*
### **Top return reasons **
**Color**43%
**Advertised Vs Actual Product**9%
**Moist/Dry**7%
**Quality-Overall**6%
**Eyeliner Quality**4%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Stain Resistance**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is blue lipstick profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the blue lipstick niche?**
- 25 brands and 130 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in blue lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Quality-Overall. The return rate is 0.8%.
- **When does demand for blue lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the blue lipstick niche?**
- Listings span $1.13–$29.16; the average listing price is $8.30 (sweet spot $15–$100). The average incumbent carries 17,159 reviews — the moat a new listing must climb.
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