---
title: "Blue Light Sunscreen — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-light-sunscreen"
last_updated: "2026-08-09T18:40:41.579Z"
locale: en
meta:
description: "Niche score 49/100 · $27K/yr market · 39K searches/yr · $12.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $27K/yr market · 39K searches/yr · $12.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Light Sunscreen — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **blue light sunscreen**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 95Conversion 63Competition 28Returns 98Price range 62Avg price 56Brand share 27Review moat 22Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+121.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.21–$31.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.70**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,605.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$27K**
$27K/yr · 39K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, blue light sunscreen is a $27K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue light sunscreen market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$25K–$32K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#482**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**263**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- Amazon Brand - Solimo35% - Equate20% - FYNORI19% - Banana Boat10% - Generic5% - Amazon Basics4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +121.5% search growth over the last 90 days.
5K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-light-sunscreen/trend)
## **Top blue light sunscreen search terms**
- **equate sunscreen**17K/yr+135.2%2.6% conv. - **sunscreen amazon basics**8K/yr+192.6%7.8% conv. - **equate sunscreen spf 50**9K/yr+85.1%4.0% conv. - **solimo sunscreen**5K/yr+42.5%5.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-light-sunscreen/search-terms)
## **Top blue light sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Sport Sunscreen Lotion SPF 50 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce**Amazon Brand - Solimo**$6.48**4.4★6,451 rev](https://www.amazon.com/dp/B07WGV6Q45) [2**Sport Broad Spectrum Sunscreen Value Size SPF 50 32 Fl Oz Octinoxate Oxybenzone And Paraben-Free Formula 32 Fl Oz Value Sized Bottle With Pump Sport Broad**FYNORI**$22.25**4.8★20 rev](https://www.amazon.com/dp/B0FJ5QD9KD) [3**Equate Ultra Protection Sunscreen SPF 50 16oz Compare to Coppertone SPF 50 Lotion**Equate**$18.06**4.3★173 rev](https://www.amazon.com/dp/B00C6R1ILK) [4**Amazon Basics Sport Sunscreen Lotion SPF 30 Water Resistant (80min) Formulated without Octinoxate & Oxybenzone Broad Spectrum UVA/UVB Protection 8 Fluid Ounce**Amazon Brand - Solimo**$5.61**4.5★3,384 rev](https://www.amazon.com/dp/B07PJV2Y37) [5**Equate Broad Spectrum SPF 50 Continuous Spray Sport Sunscreen 6oz Compare to Coppertone Sport**Equate**$10.83**4.5★20 rev](https://www.amazon.com/dp/B00BMFLAMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Sport Sunscreen Spray SPF 30 Broad Spectrum Water Resistant 5.5 Oz 1-Pack**Amazon Essentials**$5.21**0 rev1mo ago](https://www.amazon.com/dp/B0FB8RQ86B) [**Equate Sunscreen Lotion SPF 50 Water-Resistant Unscented Paraben-Free with Homosalate Pack of 2**Generic**$20.84**0 rev1mo ago](https://www.amazon.com/dp/B0H38DN5N6) [**Equate Beauty Ultra Light Sunscreen Lotion SPF 100 Broad Spectrum Oil-Free Water Resistant Paraben Free 6 fl oz**Generic**$6.46**1 rev3mo ago](https://www.amazon.com/dp/B0GXSWSSRS) [**Equate SPF 50 Broad Spectrum Sunscreen Lotion for All Skin Tones Ultra Light Dries Clear Water-Resistant Paraben Free 8 fl oz**Generic**$13.05**0 rev3mo ago](https://www.amazon.com/dp/B0GWFNXVYC) [**Sport Broad Spectrum Sunscreen Value Size SPF 50 32 Fl Oz Octinoxate Oxybenzone And Paraben-Free Formula 32 Fl Oz Value Sized Bottle With Pump Sport Broad**FYNORI**$22.25**20 rev12mo ago](https://www.amazon.com/dp/B0FJ5QD9KD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Equate Beauty Ultra Light Sunscreen Lotion SPF 100 Broad Spectrum Oil-Free Water Resistant Paraben Free 6 fl oz**Generic**$6.46**5.0★**▲ 119%**](https://www.amazon.com/dp/B0GXSWSSRS) [**Equate SPF 50 Broad Spectrum Sunscreen Lotion for All Skin Tones Ultra Light Dries Clear Water-Resistant Paraben Free 8 fl oz**Generic**$13.05**0.0★**▲ 118%**](https://www.amazon.com/dp/B0GWFNXVYC) [**Equate Sunscreen Lotion SPF 50 Water-Resistant Unscented Paraben-Free with Homosalate Pack of 2**Generic**$20.84**0.0★**▲ 118%**](https://www.amazon.com/dp/B0H38DN5N6) [**Amazon Essentials Sport Sunscreen Spray SPF 30 Broad Spectrum Water Resistant 5.5 Oz 1-Pack**Amazon Essentials**$5.21**0.0★**▲ 117%**](https://www.amazon.com/dp/B0FB8RQ86B) [**Equate Broad Spectrum SPF 50 Continuous Spray Sport Sunscreen 6oz Compare to Coppertone Sport**Equate**$10.83**4.5★**▲ 84%**](https://www.amazon.com/dp/B00BMFLAMY)
**~~View all trending →~~**
## **What buyers say about blue light sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**12%
*“Great Deal”*
**Quality-Overall**11%
*“Consistent product”*
**Smell**8%
*“Great scent”*
**Suitability Combination Skin**6%
*“feels good on skin”*
**Protection**6%
*“Sun Protection”*
**Efficiency**5%
*“it works really well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**4%
*“It is lightweight and absorbs quickly”*
**Ease Of Application**4%
*“Applies well”*
**Absorbency**4%
*“Easily absorbed”*
### **What buyers complain about **
**Allergies**9%
*“Irritated my skin”*
**Smell**9%
*“Not fragrance free”*
**Oily/Greasy**9%
*“Super oily”*
**Color**7%
*“This makes me pale”*
**Skin Health**4%
*“Melts into skin”*
**Residue**3%
*“leaves a weird residue”*
**Functionality-Overall**3%
*“This suncream does not work”*
**Quality-Overall**3%
*“Poor quality”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Moist/Dry**3%
*“I wouldn't consider it dry touch”*
### **Top return reasons **
**Leak-Proof**21%
**Value For Money**10%
**Size-Overall**9%
**Advertised Vs Actual Product**8%
**Smell**8%
**Motor Power**5%
**Oily/Greasy**4%
**Product Condition**3%
**Ingredients-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is blue light sunscreen profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +121.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the blue light sunscreen niche?**
- 9 brands and 263 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in blue light sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.5%.
- **When does demand for blue light sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the blue light sunscreen niche?**
- Listings span $5.21–$31.07; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 8,606 reviews — the moat a new listing must climb.
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