---
title: "Blue Hair Mask — $156K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-hair-mask"
last_updated: "2026-08-09T17:35:47.639Z"
locale: en
meta:
description: "Niche score 50/100 · $156K/yr market · 133K searches/yr. A deep review moat (8,279 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $156K/yr market · 133K searches/yr. A deep review moat (8,279 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Hair Mask — $156K/yr Amazon US Niche (2026) - Flapen"
---
# **blue hair mask**
**Worth a look**
Shows a sweet-spot price point ($21.58 avg), but a deep review moat (8,279 avg reviews) keeps it on the watch list.
Market size 33Growth 35Conversion 62Competition 24Returns 88Price range 63Avg price 91Brand share 42Review moat 23Quality gap 77
**Avg price**
**Great****$21.58**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.11–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$156K**
$156K/yr · 133K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,278.67**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blue hair mask is a $156K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue hair mask market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$129K–$173K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**17%**
- MATRIX50% - VITAMINS hair cosmetics10% - ion9% - Clairol Professional8% - Joico4% - MAREE3% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
4K3KPrime Day '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-hair-mask/trend)
## **Top blue hair mask search terms**
- **blue hair mask**54K/yr-0.9%4.0% conv. - **blue hair mask for orange brassy hair**15K/yr+5.7%4.7% conv. - **blue toning hair mask**14K/yr+21.1%3.3% conv. - **matrix brass off mask**14K/yr+26.1%11.3% conv. - **brass off mask**10K/yr+48.8%10.7% conv. - **blue mask for brassy hair**7K/yr+46.1%3.9% conv. - **blue toning mask**5K/yr+18.4%3.9% conv. - **blue mask hair**6K/yr-28.3%3.5% conv. - **mascarilla azul para matizar el cabello**4K/yr+2.1%1.6% conv. - **matrix blue hair mask**3K/yr-46.4%11.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-hair-mask/search-terms)
## **Top blue hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$31K30%$47K40%$62K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Matrix Brass Off Color Depositing Neutralization Hair Mask | Repairs & Protects Fragile Hair | For Color Treated Hair |Neutralizes Orange Tones | Color Depositing | Packaging May Vary | 6.8 Fl. Oz.**MATRIX**$27.83**4.3★5,680 rev](https://www.amazon.com/dp/B06VST4YJY) [2**VITAMINS hair cosmetics Keratin Purple Hair Mask - Blue Hair Mask Deep Conditioner Treatment - Blonde Toner to Neutralize Brassiness in Brassy Blonde Silver White Gray & Brown Locks**VITAMINS hair cosmetics**$23.49**4.4★4,974 rev](https://www.amazon.com/dp/B084BX1714) [3**Ion Brunette Blue Toning Mask Antibrass Corrects and neutralizes orange undertones Ultra pigmented 1 Oz**ion**$5.52**3.9★166 rev](https://www.amazon.com/dp/B0C7CYYQQM) [4**MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan**MATRIX**$20.84**4.4★1,361 rev](https://www.amazon.com/dp/B0CV1W6H1X) [5**Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary**Clairol Professional**$9.73**4.4★3,297 rev](https://www.amazon.com/dp/B08H5VJJW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Karseell Blue Color Depositing Conditioner Deep Hair Mask Treatment Intensely Hydrating Refreshes Color & Tone 500mL 16.9floz**Karseell**$30.22**134 rev11mo ago](https://www.amazon.com/dp/B0FKH6PCWR) [**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**10,703 rev1y ago](https://www.amazon.com/dp/B0DQXSGCLW) [**XMONDO Color Super Blue Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz**XMONDO**$27.36**3,285 rev2y ago](https://www.amazon.com/dp/B0CFG68S55) [**MATRIX Brass Off Blue Conditioner | Removes Brassy Orange Undertones | Color Depositing & Toning | Pigmented For Lightened Brunettes | For Color Treated Hair | Vegan**MATRIX**$20.84**1,361 rev2y ago](https://www.amazon.com/dp/B0CV1W6H1X) [**Ion Brunette Blue Toning Mask Antibrass Corrects and neutralizes orange undertones Ultra pigmented 1 Oz**ion**$5.52**166 rev3y ago](https://www.amazon.com/dp/B0C7CYYQQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Professional Shimmer Lights Violet Toning Mask 30mL**Clairol Professional**$3.11**4.4★**▲ 65%**](https://www.amazon.com/dp/B09CQHLRG6) [**Pureology Color Fanatic Top Coat + Tone Blue High-Gloss Hair Toner | Toning Hair Gloss for Color-Treated Hair | Glaze For Dark Blonde to Brunette Hair | 6.7 Fl Oz**Pureology**$34.91**4.4★**▲ 39%**](https://www.amazon.com/dp/B098BXKQMH) [**oVertone Haircare Blue Toning Conditioner - Neutralizes Brassiness for Blonde to Light Brown Hair - Deeply Hydrating Formula with Shea Butter & Coconut Oil - Vegan Cruelty-Free Paraben-Free - 8 oz**oVertone**$16.89**4.0★**▲ 21%**](https://www.amazon.com/dp/B08JHBJSWT) [**VITAMINS hair cosmetics Keratin Purple Hair Mask - Blue Hair Mask Deep Conditioner Treatment - Blonde Toner to Neutralize Brassiness in Brassy Blonde Silver White Gray & Brown Locks**VITAMINS hair cosmetics**$23.49**4.4★**▲ 13%**](https://www.amazon.com/dp/B084BX1714) [**Ion Brunette Blue Toning Mask Antibrass Corrects and neutralizes orange undertones Ultra pigmented 1 Oz**ion**$5.52**3.9★**▲ 12%**](https://www.amazon.com/dp/B0C7CYYQQM)
**~~View all trending →~~**
## **What buyers say about blue hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**14%
*“My hair was soft”*
**Quality-Overall**14%
*“Very good exactly what I expected”*
**Color**12%
*“I love the color”*
**Smell**9%
*“Definitely a great smelling and hydrating mask”*
**Suitability Colored Hair**7%
*“This colored my hair so well”*
**Advertised Vs Actual Product**5%
*“I got what I was looking for”*
**Value For Money**4%
*“Definitely worth the money”*
**Moist/Dry**4%
*“definitely is a good moisturiser”*
**Brightness/Shine/Glow**2%
*“Makes hair really shiny”*
**Suitability Straight Hair**2%
*“Love the way my hair looked after first use”*
### **What buyers complain about **
**Color**23%
*“Not blue”*
**Functionality-Overall**12%
*“No results”*
**Suitability Colored Hair**12%
*“Hard to get color out of hair”*
**Value For Money**7%
*“Little pricey”*
**Moist/Dry**6%
*“It doesnt feel very moisturizing”*
**Hair Related**4%
*“Dries out and tangles hair”*
**Smell**3%
*“Smelly and doesnt work”*
**Ease Of Cleaning**2%
*“Its very messy”*
**Quality-Overall**2%
*“Terrible product”*
**Suitability Short Hair**2%
*“dulled hair”*
### **Top return reasons **
**Functionality-Overall**26%
**Color**16%
**Suitability Colored Hair**13%
**Advertised Vs Actual Product**11%
**Suitability Short Hair**5%
**Value For Money**3%
**Product Condition**3%
**Smell**3%
**Moist/Dry**3%
**Hair Related**3%
## **Common questions**
- **Is blue hair mask profitable to sell on Amazon United States?**
- The niche generates $156K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the blue hair mask niche?**
- 12 brands and 60 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in blue hair mask?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.4%.
- **When does demand for blue hair mask peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blue hair mask niche?**
- Listings span $3.11–$34.91; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 8,279 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)