---
title: "Products — blue hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-hair-dye/products"
last_updated: "2026-08-09T16:27:08.187Z"
locale: en
meta:
  description: "Niche score 58/100 · $499K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $499K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — blue hair dye - Flapen"
---

# **blue hair dye**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 35Conversion 37Competition 64Returns 96Price range 57Avg price 62Brand share 65Review moat 17Quality gap 79

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$499K**

$499K/yr · 1.3M searches

**Price range**

**Good****$5.79–$27.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+7.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,236.24**

avg incumbent reviews — the moat a new listing must climb

## Products