---
title: "Blue Eyeliner — $283K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-eyeliner"
last_updated: "2026-08-09T20:03:40.399Z"
locale: en
meta:
description: "Niche score 61/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $283K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Eyeliner — $283K/yr Amazon US Niche (2026) - Flapen"
---
# **blue eyeliner**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 51Conversion 81Competition 75Returns 96Price range 49Avg price 23Brand share 61Review moat 17Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$283K**
$283K/yr · 406K searches
**Price range**
**Okay****$1.96–$27.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$8.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****18,767.12**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blue eyeliner is a $283K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue eyeliner market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$247K–$330K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 81%
**Open market**
**28%**
- NYX PROFESSIONAL MAKEUP17% - REVLON15% - MAYBELLINE13% - wet n wild13% - L.A. COLORS9% - COVERGIRL3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
12K8KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-eyeliner/trend)
## **Top blue eyeliner search terms**
- **blue eyeliner**216K/yr+26.9%7.3% conv. - **blue eyeliner pencil**42K/yr-2.2%8.5% conv. - **navy blue eyeliner**22K/yr+19.9%10.0% conv. - **navy eyeliner**20K/yr+18.4%9.4% conv. - **dark blue eyeliner**14K/yr+48.9%7.5% conv. - **blue eye liner**16K/yr+12.0%6.9% conv. - **eyeliner blue**9K/yr+49.2%5.8% conv. - **cobalt blue eyeliner**6K/yr+15.2%7.7% conv. - **royal blue eyeliner**7K/yr+7.3%6.6% conv. - **blue eyeliner waterproof**6K/yr+21.5%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-eyeliner/search-terms)
## **Top blue eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$17K9%$25K12%$34K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 213 Navy 0.01 oz**REVLON**$7.56**4.5★51,636 rev](https://www.amazon.com/dp/B0F6VNR53Z) [2**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Sapphire Bling Deep Blue Eyeliner**NYX PROFESSIONAL MAKEUP**$6.62**4.5★103,040 rev](https://www.amazon.com/dp/B005G9EA7E) [3**wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Blue Me Away**wet n wild**$1.96**4.3★16,511 rev](https://www.amazon.com/dp/B0CQMYV8LR) [4**L.A. COLORS Auto Eye Pencil Navy CAE664A**L.A. COLORS**$2.39**4.3★781 rev](https://www.amazon.com/dp/B007OAFNS8) [5**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Shimmer Finish 205 Sapphire 0.01 oz**REVLON**$7.50**4.5★51,636 rev](https://www.amazon.com/dp/B00L5R4OTK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 06 Cobalt Click (Matte Intense Blue)**NYX PROFESSIONAL MAKEUP**$12.59**960 rev7mo ago](https://www.amazon.com/dp/B0FV48F2M4) [**REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 213 Navy 0.01 oz**REVLON**$7.56**51,636 rev1y ago](https://www.amazon.com/dp/B0F6VNR53Z) [**ColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)**ColourPop**$8.64**459 rev1y ago](https://www.amazon.com/dp/B0DWRLX5FD) [**Mefyhtune Blue Eyeliner Pencil Waterproof Retractable Cream Blue Gel Eyeliner Smudge-proof Hypoallergenic (08#)**Mefyhtune**$9.21**304 rev1y ago](https://www.amazon.com/dp/B0DJM3YQS4) [**evpct Blue Eyeliner Pencils for Eyes Royal Blue Colored Eye Liner Pencil Makeup Waterproof Smudge Proof Colored Gel Waterline Eyeliner Liquid Face Paint Stick Lipstick Pen Halloween Makeup**evpct**$6.41**193 rev1y ago](https://www.amazon.com/dp/B0DCBTSXXP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 06 Cobalt Click (Matte Intense Blue)**NYX PROFESSIONAL MAKEUP**$12.59**4.2★**▲ 131%**](https://www.amazon.com/dp/B0FV48F2M4) [**Wonderskin Eyeliner Pencil 1440 Longwear Blue Eyeliner Pencil - Waterproof Sharpenable & Smudge Proof (Aqua)**Wonderskin**$16.85**4.1★**▲ 118%**](https://www.amazon.com/dp/B0CVQS4S4G) [**ColourPop Crme Gel Waterproof Chrome Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Ventura Blvd (0.01 oz)**ColourPop**$8.64**4.5★**▲ 104%**](https://www.amazon.com/dp/B0DWRLX5FD) [**Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks Ocean Blue**Julep**$11.41**4.1★**▲ 103%**](https://www.amazon.com/dp/B094PJ4Z23) [**L.A. COLORS Auto Eye Pencil Navy CAE664A**L.A. COLORS**$2.39**4.3★**▲ 82%**](https://www.amazon.com/dp/B007OAFNS8)
**~~View all trending →~~**
## **What buyers say about blue eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**31%
*“Color is pretty”*
**Eyeliner Quality**10%
*“this eyeliner stayed put”*
**Quality-Overall**7%
*“Excellent product”*
**Soft Feel**6%
*“Also soft”*
**Ease Of Application**6%
*“ease of application”*
**Smudge Resistance**6%
*“Does not smear”*
**Value For Money**5%
*“Good for price”*
**Durability**4%
*“Stays on all day”*
**Ease Of Use**4%
*“Goes on easy”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
### **What buyers complain about **
**Durability**13%
*“Breaks easily”*
**Color**12%
*“Color is way off”*
**Smudge Resistance**9%
*“Not smudge proof”*
**Value For Money**8%
*“Waste of money”*
**Eyeliner Quality**5%
*“This product costs a lot of money for the tiny amount of eyeliner”*
**Functionality-Overall**5%
*“as soon as I needed to roll it up I found out the twist up mechanism would not work”*
**Moist/Dry**5%
*“Doesn't really dry”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Allergies**3%
*“Allergic reaction”*
**Quality-Overall**3%
*“Not very good quality”*
### **Top return reasons **
**Color**35%
**Eyeliner Quality**30%
**Advertised Vs Actual Product**6%
**Moist/Dry**5%
**Functionality-Overall**4%
**Durability**3%
**Water Resistance**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Smudge Resistance**2%
## **Common questions**
- **Is blue eyeliner profitable to sell on Amazon United States?**
- The niche generates $283K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the blue eyeliner niche?**
- 21 brands and 143 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in blue eyeliner?**
- Top complaints mined from reviews: Durability, Color, Smudge Resistance. The return rate is 0.8%.
- **When does demand for blue eyeliner peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blue eyeliner niche?**
- Listings span $1.96–$27.30; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 18,767 reviews — the moat a new listing must climb.
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