---
title: "Blue Black Hair Dye — $641K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blue-black-hair-dye"
last_updated: "2026-08-09T15:26:13.240Z"
locale: en
meta:
description: "Niche score 57/100 · $641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $641K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Black Hair Dye — $641K/yr Amazon US Niche (2026) - Flapen"
---
# **blue black hair dye**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 25Conversion 44Competition 90Returns 99Price range 61Avg price 56Brand share 28Review moat 24Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Market size**
**Good****$641K**
$641K/yr · 1.4M searches
**Price range**
**Good****$4.57–$31.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,486.73**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, blue black hair dye is a $641K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Jun–Aug–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue black hair dye market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$633K–$760K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**9%**
- Schwarzkopf60% - Clairol13% - Garnier7% - AGE beautiful5% - REVLON3% - L'OREAL TECHNIQUE3% - Open — no brand owns it (9 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
30K20KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Aug, Sep · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blue-black-hair-dye/trend)
## **Top blue black hair dye search terms**
- **schwarzkopf hair color**420K/yr-1.3%2.8% conv. - **blue black hair dye**237K/yr+1.6%4.0% conv. - **schwarzkopf professional**134K/yr-2.3%0.6% conv. - **schwarzkopf**138K/yr-6.2%0.7% conv. - **schwarzkopf keratin color**36K/yr+51.1%4.7% conv. - **schwarzkopf hair products**62K/yr-9.9%1.1% conv. - **schwarzkopf hair dye**54K/yr-9.4%2.5% conv. - **tinte negro azulado para el cabello**45K/yr-15.8%3.0% conv. - **black blue hair dye**38K/yr-0.6%3.6% conv. - **blue black hair dye permanent**39K/yr-11.0%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blue-black-hair-dye/search-terms)
## **Top blue black hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$38K9%$58K12%$77K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Color Ultime 1.4 Sapphire Black Hair Dye Permanent Intense Black with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures**Schwarzkopf**$10.01**4.5★5,136 rev](https://www.amazon.com/dp/B01829EORK) [2**AGE beautiful Permanent Hair Dye 1B Blue Black - Cool Blue Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality**AGE beautiful**$11.79**4.3★11,657 rev](https://www.amazon.com/dp/B00KZHHW4K) [3**Schwarzkopf Keratin Permanent Hair Dye Cream 6.0 Delicate Praline Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System**Schwarzkopf**$10.66**4.6★8,320 rev](https://www.amazon.com/dp/B00TUM6QUC) [4**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BL21 Blue Black (Blackberry Mojito) 1 Count**Garnier**$8.35**4.5★14,839 rev](https://www.amazon.com/dp/B004FSBU1Q) [5**Schwarzkopf Keratin Permanent Hair Dye Cream 4.0 Cappuccino Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System**Schwarzkopf**$10.74**4.6★8,320 rev](https://www.amazon.com/dp/B00TUL0GSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Results Vegan & Cruelty-Free LC1 Hi-Lift Light Brown (Salted Caramelo) 2 Count**Garnier**$17.77**541 rev1y ago](https://www.amazon.com/dp/B0DPXZVXFH) [**Revlon ColorSilk with Bond Repair Complex Black Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 12 Natural Blue Black (Pack of 3)**REVLON**$15.28**2,145 rev1y ago](https://www.amazon.com/dp/B0DNTX71S1) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 2.8 Blue Black - Desert Nights Hair Color Pack of 1**Clairol**$13.20**2,621 rev1y ago](https://www.amazon.com/dp/B0DP163FJ2) [**Schwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.77**136 rev1y ago](https://www.amazon.com/dp/B0DMQ7JX42) [**Clairol Bold & Bright Permanent Hair Dye 28 Wild Blackberry Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.31**379 rev2y ago](https://www.amazon.com/dp/B0CP2RYP1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Keratin Blonde Hair Dye 11.7 High Lift Apricot Blonde Professional Quality Permanent Hair Color Bond Enforcing System Pre-Color Serum & Conditioner Included**Schwarzkopf**$11.77**4.1★**▲ 117%**](https://www.amazon.com/dp/B0DMQ7JX42) [**Clairol Nicen Easy Permanent Hair Dye 2BB Blue Black | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.92**4.6★**▲ 63%**](https://www.amazon.com/dp/B079QL6GH8) [**Schwarzkopf Professional Igora Royal Permanent Color Creme 1-0 Black 60 Gram**Schwarzkopf**$11.06**4.7★**▲ 56%**](https://www.amazon.com/dp/B00BDJ5QOC) [**Schwarzkopf Simply Color Permanent Hair Dye 3.0 Darkest Brown Long-Lasting with Nourishing Ingredients No Ammonia or Silicone All Hair Types**Schwarzkopf**$12.45**4.3★**▲ 48%**](https://www.amazon.com/dp/B08ZYW97NR) [**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free BL21 Blue Black (Blackberry Mojito) 1 Count**Garnier**$8.35**4.5★**▲ 48%**](https://www.amazon.com/dp/B004FSBU1Q)
**~~View all trending →~~**
## **What buyers say about blue black hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Long lasting color”*
**Quality-Overall**7%
*“Excellent product”*
**Suitability Colored Hair**6%
*“Best choice for hair color”*
**Coverage**5%
*“Covers well”*
**Soft Feel**5%
*“leaves hair soft”*
**Ease Of Use**5%
*“Its easy to work with”*
**Value For Money**4%
*“is affordable”*
**Smell**4%
*“Nice scent”*
**Ease Of Application**2%
*“Easy to apply”*
**Durability**2%
*“It has lasted & looks great”*
### **What buyers complain about **
**Color**26%
*“Too dark”*
**Suitability Colored Hair**10%
*“Not my favorite hair dye”*
**Allergies**5%
*“Allergic reaction”*
**Value For Money**4%
*“Expensive”*
**Smell**4%
*“Bad Smell”*
**Stain Resistance**4%
*“Stains skin baaaddddd”*
**Functionality-Overall**3%
*“Doesn't do anything”*
**Coverage**3%
*“most have no coverage at all”*
**Damage/Burn Hair**2%
*“Damages hair long term”*
**Hair Related**2%
*“doesn't work on hair”*
### **Top return reasons **
**Color**45%
**Suitability Colored Hair**21%
**Advertised Vs Actual Product**7%
**Value For Money**4%
**Leak-Proof**4%
**Functionality-Overall**3%
**Stain Resistance**2%
**Size-Overall**2%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is blue black hair dye profitable to sell on Amazon United States?**
- The niche generates $641K/yr across 71 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the blue black hair dye niche?**
- 15 brands and 151 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in blue black hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Allergies. The return rate is 0.3%.
- **When does demand for blue black hair dye peak?**
- Demand peaks in Apr–May–Jun–Aug–Sep; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the blue black hair dye niche?**
- Listings span $4.57–$31.11; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 6,487 reviews — the moat a new listing must climb.
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