[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-blondor":3,"research-sidebar-rollups":829},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":52,"baselines":91,"demand":96,"seasonality":397,"brandShare":410,"products":431,"feedback":594,"searchTerms":753,"related":794,"lastUpdated":36},"fa184b23-bb12-49df-8076-d830891da0dc","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":50,"top20BrandShare":50,"primePct":50,"oosRate":51},92036,86859,1.4167,0.0223,0.0923,0.6461,0.9544,4.66,4363,11.48,4.53,29.04,17,8000,0.8824,0.0063,2,3,"blondor","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fblondor","Hair Coloring Products","2026-07-13T15:07:15.666707+00:00",7,4,10,[],53,0,6000,250,500,68880,91840,69,155,1,0.1716,{"score":53,"verdict":54,"components":55},40,"skip",[56,61,64,68,71,74,77,81,84,87],{"key":57,"score":58,"weight":59,"raw":60},"marketSize",23,0.15,92036.14,{"key":62,"score":63,"weight":59,"raw":18},"growth",28,{"key":65,"score":66,"weight":67,"raw":19},"conversion",84,0.1,{"key":69,"score":70,"weight":59,"raw":20},"competition",34,{"key":72,"score":73,"weight":67,"raw":21},"brandShare",11,{"key":75,"score":76,"weight":67,"raw":22},"qualityGap",21,{"key":78,"score":79,"weight":80,"raw":23},"reviewMoat",25,0.05,{"key":82,"score":83,"weight":67,"raw":30},"returns",97,{"key":85,"score":86,"weight":80,"raw":24},"avgPrice",46,{"key":88,"score":89,"weight":80,"raw":90},"priceRange",57,0.572827417380661,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.42,24.38,0.0215,115062,{"points":97,"droppedPartialWeek":396},[98,101,104,107,109,112,115,118,121,124,127,130,133,136,139,142,144,147,150,153,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,229,232,235,238,241,243,246,249,252,255,258,261,264,267,270,272,275,278,281,284,287,290,293,296,299,302,305,307,310,313,316,318,321,324,327,330,333,336,339,342,344,347,350,352,355,358,360,363,366,369,371,374,377,380,382,385,388,390,393],{"week":99,"volume":100},"2024-07-14",2558,{"week":102,"volume":103},"2024-07-21",2796,{"week":105,"volume":106},"2024-07-28",2268,{"week":108,"volume":106},"2024-08-04",{"week":110,"volume":111},"2024-08-11",2288,{"week":113,"volume":114},"2024-08-18",2367,{"week":116,"volume":117},"2024-08-25",2259,{"week":119,"volume":120},"2024-09-01",2152,{"week":122,"volume":123},"2024-09-08",2004,{"week":125,"volume":126},"2024-09-15",1807,{"week":128,"volume":129},"2024-09-22",1920,{"week":131,"volume":132},"2024-09-29",2029,{"week":134,"volume":135},"2024-10-06",1873,{"week":137,"volume":138},"2024-10-13",1912,{"week":140,"volume":141},"2024-10-20",1874,{"week":143,"volume":132},"2024-10-27",{"week":145,"volume":146},"2024-11-03",1690,{"week":148,"volume":149},"2024-11-10",2035,{"week":151,"volume":152},"2024-11-17",2182,{"week":154,"volume":149},"2024-11-24",{"week":156,"volume":157},"2024-12-01",1903,{"week":159,"volume":160},"2024-12-08",1825,{"week":162,"volume":163},"2024-12-15",1907,{"week":165,"volume":166},"2024-12-22",2002,{"week":168,"volume":169},"2024-12-29",1603,{"week":171,"volume":172},"2025-01-05",1948,{"week":174,"volume":175},"2025-01-12",2126,{"week":177,"volume":178},"2025-01-19",2111,{"week":180,"volume":181},"2025-01-26",2180,{"week":183,"volume":184},"2025-02-02",2109,{"week":186,"volume":187},"2025-02-09",2450,{"week":189,"volume":190},"2025-02-16",2051,{"week":192,"volume":193},"2025-02-23",2352,{"week":195,"volume":196},"2025-03-02",2273,{"week":198,"volume":199},"2025-03-09",1393,{"week":201,"volume":202},"2025-03-16",1451,{"week":204,"volume":205},"2025-03-23",1527,{"week":207,"volume":208},"2025-03-30",1405,{"week":210,"volume":211},"2025-04-06",1428,{"week":213,"volume":214},"2025-04-13",1614,{"week":216,"volume":217},"2025-04-20",1467,{"week":219,"volume":220},"2025-04-27",1543,{"week":222,"volume":223},"2025-05-04",1528,{"week":225,"volume":226},"2025-05-11",1336,{"week":228,"volume":208},"2025-05-18",{"week":230,"volume":231},"2025-05-25",1486,{"week":233,"volume":234},"2025-06-01",1524,{"week":236,"volume":237},"2025-06-08",1411,{"week":239,"volume":240},"2025-06-15",1436,{"week":242,"volume":223},"2025-06-22",{"week":244,"volume":245},"2025-06-29",1417,{"week":247,"volume":248},"2025-07-06",1438,{"week":250,"volume":251},"2025-07-13",1805,{"week":253,"volume":254},"2025-07-20",1656,{"week":256,"volume":257},"2025-07-27",1764,{"week":259,"volume":260},"2025-08-03",1646,{"week":262,"volume":263},"2025-08-10",1732,{"week":265,"volume":266},"2025-08-17",1433,{"week":268,"volume":269},"2025-08-24",1559,{"week":271,"volume":205},"2025-08-31",{"week":273,"volume":274},"2025-09-07",1564,{"week":276,"volume":277},"2025-09-14",1444,{"week":279,"volume":280},"2025-09-21",1535,{"week":282,"volume":283},"2025-09-28",1487,{"week":285,"volume":286},"2025-10-05",1546,{"week":288,"volume":289},"2025-10-12",1569,{"week":291,"volume":292},"2025-10-19",1466,{"week":294,"volume":295},"2025-10-26",1368,{"week":297,"volume":298},"2025-11-02",1280,{"week":300,"volume":301},"2025-11-09",1409,{"week":303,"volume":304},"2025-11-16",1330,{"week":306,"volume":205},"2025-11-23",{"week":308,"volume":309},"2025-11-30",1402,{"week":311,"volume":312},"2025-12-07",1461,{"week":314,"volume":315},"2025-12-14",1469,{"week":317,"volume":208},"2025-12-21",{"week":319,"volume":320},"2025-12-28",1258,{"week":322,"volume":323},"2026-01-04",1403,{"week":325,"volume":326},"2026-01-11",1550,{"week":328,"volume":329},"2026-01-18",1463,{"week":331,"volume":332},"2026-01-25",1638,{"week":334,"volume":335},"2026-02-01",1810,{"week":337,"volume":338},"2026-02-08",2057,{"week":340,"volume":341},"2026-02-15",1701,{"week":343,"volume":141},"2026-02-22",{"week":345,"volume":346},"2026-03-01",1954,{"week":348,"volume":349},"2026-03-08",2157,{"week":351,"volume":263},"2026-03-15",{"week":353,"volume":354},"2026-03-22",1921,{"week":356,"volume":357},"2026-03-29",1883,{"week":359,"volume":157},"2026-04-05",{"week":361,"volume":362},"2026-04-12",2074,{"week":364,"volume":365},"2026-04-19",1936,{"week":367,"volume":368},"2026-04-26",2046,{"week":370,"volume":157},"2026-05-03",{"week":372,"volume":373},"2026-05-10",1909,{"week":375,"volume":376},"2026-05-17",2009,{"week":378,"volume":379},"2026-05-24",1827,{"week":381,"volume":172},"2026-05-31",{"week":383,"volume":384},"2026-06-07",1799,{"week":386,"volume":387},"2026-06-14",1652,{"week":389,"volume":341},"2026-06-21",{"week":391,"volume":392},"2026-06-28",1796,{"week":394,"volume":395},"2026-07-05",1571,false,[398,399,400,401,402,403,404,405,406,407,408,409],1.0166230976993416,1.1565771062251196,0.9981364775303445,0.9878567322189802,0.9620751121765321,0.893950843598857,1.1179399290603205,1.0703720175143634,0.9991141579257555,0.9614875638619822,0.9331834030557332,0.9296111093032701,{"top":411,"otherBrandCount":50,"otherClickShare":430},[412,415,418,421,424,427],{"brand":413,"clickShare":414},"COLORCHARM",0.6405000000000001,{"brand":416,"clickShare":417},"Clairol Professional",0.1417,{"brand":419,"clickShare":420},"ion",0.08760000000000001,{"brand":422,"clickShare":423},"AGE beautiful",0.0607,{"brand":425,"clickShare":426},"ysnstyle",0.024,{"brand":428,"clickShare":429},"ARCTIC FOX",0.0236,0.02190000000000003,[432,443,454,464,474,483,491,501,512,520,530,540,550,559,566,577,587],{"asin":433,"title":434,"brand":413,"imageUrl":435,"price":436,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B07RYLBXFZ","COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | 16 Oz | Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Won5O4LWL.jpg",25.37,4.7,7657,0.3843,0.3754,"2019-05-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07RYLBXFZ",{"asin":444,"title":445,"brand":413,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0GWS3TT1D","COLORCHARM Extra Strength Powder Lightener 1oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41x0ZpY0ZnL.jpg",6.16,4.8,44,0.0726,0.0193,"2026-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWS3TT1D",{"asin":455,"title":456,"brand":416,"imageUrl":457,"price":458,"rating":437,"reviews":459,"clickShare90":460,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B0CWPKYKWF","Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener for Hair Highlights 1 oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l6DC0SawL.jpg",7.19,3617,0.0657,0.0745,"2024-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CWPKYKWF",{"asin":465,"title":466,"brand":419,"imageUrl":467,"price":468,"rating":437,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B07KGN16TR","Ion Bright White Creme Lightener 10.6 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21zIjK7LaFL.jpg",17.69,2611,0.0627,0.0669,"2019-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07KGN16TR",{"asin":475,"title":476,"brand":422,"imageUrl":477,"price":478,"rating":437,"reviews":479,"clickShare90":423,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B07YX77H5D","AGE beautiful Permanent Powder Hair Lightener with Ultra Bond Building Lifts Up to 9+ Levels Strengthens & Protects Hair Professional Salon Lightener for Lightening & Highlights 1 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iMSHBk63L.jpg",7.14,1947,0.049,"2022-01-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07YX77H5D",{"asin":484,"title":485,"brand":416,"imageUrl":486,"price":487,"rating":437,"reviews":459,"clickShare90":488,"clickShare360":489,"launchDate":462,"amazonUrl":490},"B0CWPMRYMJ","Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener for Hair Highlights 8 oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312czBySoOL.jpg",18.37,0.0522,0.0736,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CWPMRYMJ",{"asin":492,"title":493,"brand":413,"imageUrl":494,"price":495,"rating":437,"reviews":496,"clickShare90":497,"clickShare360":498,"launchDate":499,"amazonUrl":500},"B0DKJY2Z9Y","COLORCHARM Cream Hair Color Developer | 20 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 32 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EFjln7rYL.jpg",9.61,9954,0.0493,0.0475,"2024-10-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKJY2Z9Y",{"asin":502,"title":503,"brand":413,"imageUrl":504,"price":505,"rating":506,"reviews":507,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B0DYGGY17F","COLORCHARM Post Color & Lightening Treatment | Bond Building | Conditions Adds Shine & Strengths Hair After Coloring | 1 Fl Oz Sachet","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31bZT3qnQ7L.jpg",4.86,4.5,346,0.0405,0.026,"2025-02-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DYGGY17F",{"asin":513,"title":514,"brand":413,"imageUrl":515,"price":516,"rating":437,"reviews":438,"clickShare90":517,"clickShare360":518,"launchDate":441,"amazonUrl":519},"B07RYLBPGB","COLORCHARM Powder Hair Lightener | Up to 7 Levels of Lift | Dust Free | 1.1 Ounce | Packaging May Vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kfplVMZfL.jpg",5.94,0.0299,0.1147,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07RYLBPGB",{"asin":521,"title":522,"brand":419,"imageUrl":523,"price":524,"rating":448,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B07YXBPWY4","Ion Bright White Powder Lightener 1 lb","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31d2kgyGrfL.jpg",25.89,475,0.0249,0.035,"2019-10-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07YXBPWY4",{"asin":531,"title":532,"brand":425,"imageUrl":533,"price":534,"rating":535,"reviews":536,"clickShare90":426,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B0F1JW8HZ6","PURESTYLE Professional Ammonia-Free Hair Bleach Powder Packets 50g Over 9 Levels Blue Fade Technology Dust-Free & Fragrance Formula Fading Powder Gentle Quick Bleach Lightener for Dark Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RBPigRc7L.jpg",4.69,4.6,341,0.0171,"2025-03-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F1JW8HZ6",{"asin":541,"title":542,"brand":416,"imageUrl":543,"price":544,"rating":506,"reviews":545,"clickShare90":546,"clickShare360":547,"launchDate":548,"amazonUrl":549},"B0799Q9RYQ","Clairol Professional Kaleidocolors Violet 1 oz. Hair Lightener for Light Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41m9-2xcdXL.jpg",5.26,574,0.0238,0.0155,"2017-07-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0799Q9RYQ",{"asin":551,"title":552,"brand":428,"imageUrl":553,"price":554,"rating":506,"reviews":555,"clickShare90":429,"clickShare360":556,"launchDate":557,"amazonUrl":558},"B0D64CQNWM","Arctic Fox Blue Powder Hair Bleach - Anti-Brass Vegan Cruelty Free Quick Lightener - 1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JOny1QSUL.jpg",6.43,541,0.0131,"2024-06-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D64CQNWM",{"asin":560,"title":561,"brand":413,"imageUrl":562,"price":26,"rating":448,"reviews":449,"clickShare90":563,"clickShare360":564,"launchDate":452,"amazonUrl":565},"B0GWSCLP5Y","COLORCHARM Extra Strength Powder Lightener 16oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HEpf7kFBL.jpg",0.0229,0.0061,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWSCLP5Y",{"asin":567,"title":568,"brand":569,"imageUrl":570,"price":571,"rating":535,"reviews":572,"clickShare90":573,"clickShare360":574,"launchDate":575,"amazonUrl":576},"B0DZNHHSX6","Hair Bleach Powder 100g\u002F3.53oz Professional Lightening Bleach for Hair Strong & Gentle Bleach Powder for Hair Lift Up to 8 Levels Perfect for DIY Blonde Highlights & Lightening","JUANCHI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41g9W1ASCbL.jpg",9.4,738,0.022,0.0175,"2025-04-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZNHHSX6",{"asin":578,"title":579,"brand":413,"imageUrl":580,"price":581,"rating":535,"reviews":582,"clickShare90":583,"clickShare360":584,"launchDate":585,"amazonUrl":586},"B07M8Q6237","COLORCHARM Permanent Liquid Toners | Neutralize Brass | Free of Parabens | Vegan | T18 Lightest Ash Blonde | 1.4 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41owKxcPTrL.jpg",7.52,24054,0.021,0.0332,"2018-01-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07M8Q6237",{"asin":588,"title":589,"brand":413,"imageUrl":590,"price":25,"rating":437,"reviews":496,"clickShare90":591,"clickShare360":547,"launchDate":592,"amazonUrl":593},"B0F7Z53R7V","COLORCHARM Cream Hair Color Developer | 20 Volume | For Optimal Gray Blending and Rich Multi-Dimensional End Results | 4 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gDum6XfnL.jpg",0.02,"2025-09-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F7Z53R7V",{"love":595,"hate":665,"returnReasons":731},[596,603,610,617,623,630,637,644,651,658],{"topic":597,"percentOfMentions":598,"verbatims":599},"Quality-Overall",0.187,[600,601,602],"Trusted salon-quality brand","Excellent product","Truly wonderful product its literally magic",{"topic":604,"percentOfMentions":605,"verbatims":606},"Color",0.11699999999999999,[607,608,609],"bright colors I love so much","Awesome color","The colors are amazing",{"topic":611,"percentOfMentions":612,"verbatims":613},"Value For Money",0.09570000000000001,[614,615,616],"Reasonable price","Good price","Best value",{"topic":618,"percentOfMentions":619,"verbatims":620},"Suitability Colored Hair",0.07719999999999999,[621,622,607],"It does a great job getting my hair light enough to color","So this works well on dark hair",{"topic":624,"percentOfMentions":625,"verbatims":626},"Advertised Vs Actual Product",0.0764,[627,628,629],"Exactly what I was looking for","Works as described","it certainly works like it",{"topic":631,"percentOfMentions":632,"verbatims":633},"Ease Of Use",0.0693,[634,635,636],"It was easy to work with","Easy to use","It was really easy to mix",{"topic":638,"percentOfMentions":639,"verbatims":640},"Soft Feel",0.049100000000000005,[641,642,643],"Silky smooth","My hair feels softer","Leaves my hair soft",{"topic":645,"percentOfMentions":646,"verbatims":647},"Hair Styling",0.0285,[648,649,650],"I was so happy with how my hair lifted","very gentle on hair","It is a nice job highlighting my hair",{"topic":652,"percentOfMentions":653,"verbatims":654},"Suitability Straight Hair",0.0268,[655,656,657],"It lifted my hair evenly without excessive damage","Thick and has nice coverage of hair","Great product work nice on My hair",{"topic":659,"percentOfMentions":660,"verbatims":661},"Smell",0.0227,[662,663,664],"No lingering bad smells","It also smells incredible","It didnt have an overwhelming smell",[666,672,679,685,692,698,705,712,718,724],{"topic":604,"percentOfMentions":667,"verbatims":668},0.1288,[669,670,671],"it was not the color on the box","Color i picked was darker","I'd say it's pretty close to black",{"topic":673,"percentOfMentions":674,"verbatims":675},"Functionality-Overall",0.0795,[676,677,678],"It doesnt work","Ineffective","Didnt work great",{"topic":618,"percentOfMentions":680,"verbatims":681},0.0636,[682,683,684],"My hair was box dyed brown. but appeared black","Doesnt donate my hair like other products","I made the mistake of coloring my hair pink and then red",{"topic":686,"percentOfMentions":687,"verbatims":688},"Size-Overall",0.0621,[689,690,691],"Tiny packet","Just a small bottle","Need a bigger size",{"topic":659,"percentOfMentions":693,"verbatims":694},0.0591,[695,696,697],"This product has a very strong odor","there was a strong ammonia smell to it","Extremely strong chemical smell",{"topic":699,"percentOfMentions":700,"verbatims":701},"Damage\u002FBurn Hair",0.0424,[702,703,704],"the damage to my hair was worse than usual","It fried my hair","fried the hell out of my hair",{"topic":706,"percentOfMentions":707,"verbatims":708},"Allergies",0.0394,[709,710,711],"SEVERE ALLERGIC REACTION WARNING","it made my head burn","Some itchiness",{"topic":713,"percentOfMentions":714,"verbatims":715},"Hair Related",0.0311,[703,716,717],"After I was done using products in 20 volume My hair was falling out","My hair felt apart",{"topic":597,"percentOfMentions":719,"verbatims":720},0.0288,[721,722,723],"Terrible product","It's garbage","Not good quality",{"topic":725,"percentOfMentions":726,"verbatims":727},"Thickness",0.0258,[728,729,730],"too thick","Kinda thin though","After mixing it with the developer it became a little thick like I wanted it",[732,734,736,738,740,742,744,746,749,751],{"reason":686,"pct":733},0.16620000000000001,{"reason":673,"pct":735},0.1573,{"reason":624,"pct":737},0.1177,{"reason":618,"pct":739},0.1007,{"reason":611,"pct":741},0.0868,{"reason":604,"pct":743},0.0557,{"reason":699,"pct":745},0.0513,{"reason":747,"pct":748},"Product Condition",0.0326,{"reason":750,"pct":719},"Suitability Short Hair",{"reason":652,"pct":752},0.0246,[754,759,764,769,774,779,784,789],{"term":755,"volume":756,"growthQoq":757,"conversionRate":758},"wella bleach",26226,-0.026,0.0547,{"term":760,"volume":761,"growthQoq":762,"conversionRate":763},"wella bleach powder",28630,0.015,0.057,{"term":765,"volume":766,"growthQoq":767,"conversionRate":768},"bleach packet",8083,0.1368,0.0704,{"term":770,"volume":771,"growthQoq":772,"conversionRate":773},"hair bleach packet",6945,0.3521,0.0483,{"term":775,"volume":776,"growthQoq":777,"conversionRate":778},"wella powder lightener",5586,0.034,0.0703,{"term":780,"volume":781,"growthQoq":782,"conversionRate":783},"wella lightener",4197,-0.1223,0.0804,{"term":785,"volume":786,"growthQoq":787,"conversionRate":788},"wella hair bleach",3814,0.1062,0.0572,{"term":790,"volume":791,"growthQoq":792,"conversionRate":793},"redken flash lift",3378,-0.324,0.0104,[795,802,807,813,818,823],{"title":796,"href":797,"score":798,"verdict":799,"marketSize":800,"growth90":801},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":803,"href":804,"score":798,"verdict":799,"marketSize":805,"growth90":806},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":808,"href":809,"score":798,"verdict":810,"marketSize":811,"growth90":812},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":814,"href":815,"score":798,"verdict":799,"marketSize":816,"growth90":817},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":819,"href":820,"score":798,"verdict":810,"marketSize":821,"growth90":822},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":824,"href":825,"score":826,"verdict":799,"marketSize":827,"growth90":828},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[830,837,840,847,854,861,868,875,882,889,896,903,910,917,924,931,938,945,952,959],{"nodeId":831,"label":832,"slug":833,"href":834,"nichesTracked":835,"marketSizeTotal":836},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":838,"marketSizeTotal":839},10978,8129370268,{"nodeId":841,"label":842,"slug":843,"href":844,"nichesTracked":845,"marketSizeTotal":846},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":848,"label":849,"slug":850,"href":851,"nichesTracked":852,"marketSizeTotal":853},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":855,"label":856,"slug":857,"href":858,"nichesTracked":859,"marketSizeTotal":860},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":862,"label":863,"slug":864,"href":865,"nichesTracked":866,"marketSizeTotal":867},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":869,"label":870,"slug":871,"href":872,"nichesTracked":873,"marketSizeTotal":874},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":876,"label":877,"slug":878,"href":879,"nichesTracked":880,"marketSizeTotal":881},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":883,"label":884,"slug":885,"href":886,"nichesTracked":887,"marketSizeTotal":888},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":890,"label":891,"slug":892,"href":893,"nichesTracked":894,"marketSizeTotal":895},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":897,"label":898,"slug":899,"href":900,"nichesTracked":901,"marketSizeTotal":902},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":904,"label":905,"slug":906,"href":907,"nichesTracked":908,"marketSizeTotal":909},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":911,"label":912,"slug":913,"href":914,"nichesTracked":915,"marketSizeTotal":916},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":918,"label":919,"slug":920,"href":921,"nichesTracked":922,"marketSizeTotal":923},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":925,"label":926,"slug":927,"href":928,"nichesTracked":929,"marketSizeTotal":930},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":932,"label":933,"slug":934,"href":935,"nichesTracked":936,"marketSizeTotal":937},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":939,"label":940,"slug":941,"href":942,"nichesTracked":943,"marketSizeTotal":944},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":946,"label":947,"slug":948,"href":949,"nichesTracked":950,"marketSizeTotal":951},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":953,"label":954,"slug":955,"href":956,"nichesTracked":957,"marketSizeTotal":958},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":960,"label":961,"slug":962,"href":963,"nichesTracked":31,"marketSizeTotal":964},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]