---
title: "Products — blonde hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blonde-hair-dye/products"
last_updated: "2026-08-06T23:56:58.726Z"
locale: en
meta:
  description: "Niche score 55/100 · $474K/yr market · 1.3M searches/yr. A deep review moat (22,298 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $474K/yr market · 1.3M searches/yr. A deep review moat (22,298 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — blonde hair dye - Flapen"
---

# **blonde hair dye**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (22,298 avg reviews) keeps it on the watch list.

Market size 59Growth 29Conversion 36Competition 93Returns 99Price range 63Avg price 58Brand share 28Review moat 15Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Good****$4.83–$32.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$474K**

$474K/yr · 1.3M searches

**Avg price**

**Good****$12.94**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****22,297.81**

avg incumbent reviews — the moat a new listing must climb

## Products