---
title: "Blonde Eyebrow Pencil — $418K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-pencil"
last_updated: "2026-08-09T15:21:58.314Z"
locale: en
meta:
description: "Niche score 51/100 · $418K/yr market · 448K searches/yr. Prices mostly outside the sweet spot ($2.37–$16.55) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $418K/yr market · 448K searches/yr. Prices mostly outside the sweet spot ($2.37–$16.55) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blonde Eyebrow Pencil — $418K/yr Amazon US Niche (2026) - Flapen"
---
# **blonde eyebrow pencil**
**Worth a look**
Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.37–$16.55) keeps it on the watch list.
Market size 56Growth 25Conversion 95Competition 68Returns 98Price range 11Avg price 21Brand share 17Review moat 17Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$418K**
$418K/yr · 448K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****18,401.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.37–$16.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blonde eyebrow pencil is a $418K/yr Amazon United States market (448K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blonde eyebrow pencil market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$461K–$615K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**163**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**4%**
- REVLON50% - e.l.f.25% - MAYBELLINE11% - wet n wild4% - L'Oreal Paris4% - COVERGIRL3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-pencil/trend)
## **Top blonde eyebrow pencil search terms**
- **blonde eyebrow pencil**87K/yr+5.8%11.9% conv. - **revlon eyebrow pencil**83K/yr+1.5%10.1% conv. - **revlon colorstay brow pencil**49K/yr-6.3%12.5% conv. - **eyebrow pencil blonde**28K/yr-4.8%10.4% conv. - **revlon brow pencil**25K/yr+5.1%10.8% conv. - **elf waterproof eyebrow pencil**24K/yr+8.1%10.0% conv. - **elf eyebrow pencil waterproof**17K/yr+2.1%7.3% conv. - **revlon eyebrow**17K/yr-3.0%3.7% conv. - **light blonde eyebrow pencil**15K/yr-6.0%5.5% conv. - **blonde eyebrow**12K/yr+0.9%2.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-pencil/search-terms)
## **Top blonde eyebrow pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$25K9%$38K12%$50K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Blonde 0.006 Oz**e.l.f.**$3.72**4.6★70,522 rev](https://www.amazon.com/dp/B07PBQZ3KF) [2**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 210 Soft Brown 0.021 oz**REVLON**$7.99**4.6★15,108 rev](https://www.amazon.com/dp/B01KHSV9YU) [3**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 205 Blonde 0.021 oz**REVLON**$8.20**4.6★15,108 rev](https://www.amazon.com/dp/B01KHSV57Q) [4**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 220 Dark Brown 0.021 oz**REVLON**$7.89**4.6★15,108 rev](https://www.amazon.com/dp/B01KHSVAN0) [5**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Deep Brown**e.l.f.**$3.76**4.5★12,070 rev](https://www.amazon.com/dp/B0CPFY8K8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Deep Brown**e.l.f.**$3.76**12,070 rev2y ago](https://www.amazon.com/dp/B0CPFY8K8W) [**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Neutral Brown**e.l.f.**$3.82**12,070 rev2y ago](https://www.amazon.com/dp/B0CPFX3LWD) [**e.l.f. Instant Lift Waterproof Eyebrow Pencil Precision Tip with Dual-Ended with Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Blonde**e.l.f.**$3.88**12,070 rev2y ago](https://www.amazon.com/dp/B0CPFX6Q7V) [**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Taupe**e.l.f.**$3.85**12,070 rev2y ago](https://www.amazon.com/dp/B0CPFXMMBH) [**Revlon ColorStay Brow Fantasy All In One Eyebrow Powder Pencil with Shaping Clear Gel Gel Infused with Panthenol Smudge-proof 16HR Visibly Full Brows 004 Dark Brown**REVLON**$8.93**456 rev2y ago](https://www.amazon.com/dp/B0CL17YHGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVLON ColorStay Multiplayer Liquid-Glide Eye Pencil Multi-Use Makeup With Blending Brush Blends Then Sets Creamy Texture Waterproof Smudge-proof Longwearing 401 Checkmate 0.03 Oz**REVLON**$7.81**4.4★**▲ 127%**](https://www.amazon.com/dp/B0CL15M9TG) [**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Tip Waterproof Vegan Eyebrow Pencil - Blonde**NYX PROFESSIONAL MAKEUP**$10.38**4.5★**▲ 87%**](https://www.amazon.com/dp/B00WZRP6K0) [**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 215 Auburn 0.021 oz**REVLON**$8.53**4.6★**▲ 53%**](https://www.amazon.com/dp/B01KHSVA0S) [**Revlon ColorStay Brow Fantasy All In One Eyebrow Powder Pencil with Shaping Clear Gel Gel Infused with Panthenol Smudge-proof 16HR Visibly Full Brows 001 Ash Blonde**REVLON**$8.81**4.5★**▲ 40%**](https://www.amazon.com/dp/B0CL13QLX4) [**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 210 Soft Brown 0.021 oz**REVLON**$7.99**4.6★**▲ 38%**](https://www.amazon.com/dp/B01KHSV9YU)
**~~View all trending →~~**
## **What buyers say about blonde eyebrow pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Color is accurate”*
**Value For Money**11%
*“Not expensive”*
**Ease Of Use**9%
*“Ease of use”*
**Quality-Overall**9%
*“I am typically happy with the quality of elf brand”*
**Durability**5%
*“Stays on all day”*
**Ease Of Application**4%
*“Ease of application”*
**Soft Feel**4%
*“Smooth”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Water Resistance**3%
*“THERE IS WATERPROOF ALSO”*
**Smudge Resistance**2%
*“Doesnt smear”*
### **What buyers complain about **
**Color**21%
*“Too DARK”*
**Durability**15%
*“Breaks Easily”*
**Value For Money**6%
*“Not worth the price”*
**Moist/Dry**5%
*“it dried out”*
**Ease Of Application**4%
*“Uneven application”*
**Quality-Overall**4%
*“Bad quality”*
**Functionality-Overall**4%
*“Doesnt work as described”*
**Water Resistance**3%
*“Not waterproof”*
**Ease Of Use**2%
*“have to press hard to use”*
**Eyeliner Quality**2%
*“Liner tube does not last”*
### **Top return reasons **
**Color**55%
**Eyeliner Quality**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Moist/Dry**3%
**Defective Material/Parts**3%
**Durability**2%
**Product Condition**1%
**Value For Money**1%
**Water Resistance**1%
## **Common questions**
- **Is blonde eyebrow pencil profitable to sell on Amazon United States?**
- The niche generates $418K/yr across 36 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the blonde eyebrow pencil niche?**
- 9 brands and 163 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in blonde eyebrow pencil?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for blonde eyebrow pencil peak?**
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the blonde eyebrow pencil niche?**
- Listings span $2.37–$16.55; the average listing price is $7.69 (sweet spot $15–$100). The average incumbent carries 18,402 reviews — the moat a new listing must climb.
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