---
title: "Blonde Eyebrow Gel — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-gel"
last_updated: "2026-08-09T22:58:48.583Z"
locale: en
meta:
description: "Niche score 54/100 · $97K/yr market · 103K searches/yr · $11.77 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $97K/yr market · 103K searches/yr · $11.77 avg price. Soft demand (-14.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blonde Eyebrow Gel — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **blonde eyebrow gel**
**Worth a look**
Shows low returns (0.6%), but soft demand (-14.4% this quarter) keeps it on the watch list.
Market size 24Growth 18Conversion 79Competition 63Returns 97Price range 58Avg price 48Brand share 53Review moat 22Quality gap 85
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.72–$30.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$97K**
$97K/yr · 103K searches
**Review moat**
**Bad****9,700.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blonde eyebrow gel is a $97K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blonde eyebrow gel market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$71K–$94K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**73%**
Top 20: 99%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**23%**
- MAYBELLINE35% - e.l.f.12% - wet n wild11% - Espoir9% - L'Oreal Paris6% - LYSdefeu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 54 weeks — -14.4% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-gel/trend)
## **Top blonde eyebrow gel search terms**
- **blonde eyebrow gel**25K/yr-2.9%6.6% conv. - **blonde brow gel**13K/yr-5.2%6.0% conv. - **eyebrow gel blonde**10K/yr-16.1%9.0% conv. - **maybelline superfluff brow mousse**9K/yr-11.9%6.8% conv. - **eyebrow mascara blonde**6K/yr-6.6%7.5% conv. - **brow gel blonde**6K/yr-14.5%7.7% conv. - **maybelline super fluff brow**4K/yr-5.3%6.6% conv. - **blonde eyebrow mascara**4K/yr-19.7%7.6% conv. - **eyebrow mousse**5K/yr-36.6%2.4% conv. - **brow mousse**4K/yr-12.0%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blonde-eyebrow-gel/search-terms)
## **Top blonde eyebrow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Superfluff Volumizing Brow Mousse All Day Tinted Brow Gel For Soft Full Brows Soft Brown 1 Count**MAYBELLINE**$10.56**4.2★2,985 rev](https://www.amazon.com/dp/B0DLJ84VWS) [2**wet n wild Brow-Sessive Eyebrow Shaping Makeup Gel Blonde**wet n wild**$3.78**3.9★6,570 rev](https://www.amazon.com/dp/B08RRFKRTH) [3**Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.**Espoir**$15.76**4.3★441 rev](https://www.amazon.com/dp/B0DRCM8L87) [4**Maybelline Superfluff Volumizing Brow Mousse All Day Tinted Brow Gel For Soft Full Brows Blonde 1 Count**MAYBELLINE**$10.60**4.2★2,985 rev](https://www.amazon.com/dp/B0DLJKG7NB) [5**Maybelline Brow Fast Sculpt Shapes Eyebrows Eyebrow Mascara Makeup Blonde 0.09 Fl. Oz.**MAYBELLINE**$8.65**4.3★8,506 rev](https://www.amazon.com/dp/B07W7DX5FH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blonde Tinted Brow Gel Kit 2PCS Waterproof Long Lasting Liquid Eye Brow Gel Creamy Eyebrow Mascara Volumizing Enhance Nature Eyebrow Makeup for All Skin Women Mothers Day-04 Blonde**Caedelfly**$6.93**7 rev3mo ago](https://www.amazon.com/dp/B0GR9HTNT2) [**WUNDERBROW Eyebrow Gel Waterproof Smudgeproof Lasts for Days Shade: Light Blonde Vegan and Cruelty-Free**WUNDERBROW**$19.57**52,850 rev3mo ago](https://www.amazon.com/dp/B0GV4J4GM8) [**Eyebrow Gel Tint 2Pcs Blonde Eye Brow Dye Glue Waterproof Brow Tinting Kit**LYSdefeu**$7.18**96 rev8mo ago](https://www.amazon.com/dp/B0FYCS7DVS) [**Brow Super Fluff Eyebrow Gel Mousse Volumizing and Tinted Thickening Eyebrow Waterproof Long-Lasting Easy-to-Use for Soft Full Brows Blonde**Euphily**$7.73**93 rev8mo ago](https://www.amazon.com/dp/B0FPGB4WDF) [**Heart Percent Dote On Mood Fake-Up Browcara Waterproof Volumizing Long-Lasting Brow Pencil Fast Fix Ultra-Fine Eyebrow Color Mascara Cruelty Free Vegan 16g 01. Pale Blonde**Heart Percent**$15.64**60 rev10mo ago](https://www.amazon.com/dp/B0FQHXZV67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WUNDERBROW Eyebrow Gel Waterproof Smudgeproof Lasts for Days Shade: Light Blonde Vegan and Cruelty-Free**WUNDERBROW**$19.57**4.1★**▲ 343%**](https://www.amazon.com/dp/B0GV4J4GM8) [**Blonde Tinted Brow Gel Kit 2PCS Waterproof Long Lasting Liquid Eye Brow Gel Creamy Eyebrow Mascara Volumizing Enhance Nature Eyebrow Makeup for All Skin Women Mothers Day-04 Blonde**Caedelfly**$6.93**2.6★**▲ 339%**](https://www.amazon.com/dp/B0GR9HTNT2) [**Espoir The Brow Color Fixing Cara #4 Fake Bleach | Easy Fixing without Clumping with Skinny Brush Long-Lasting & Smudge-proof Eyebrow Mascara Soft Mood Coloring Tinted Gel Korean Makeup 0.1 Fl Oz.**Espoir**$15.76**4.3★**▲ 125%**](https://www.amazon.com/dp/B0DRCM8L87) [**tarte busy gal tinted brow gel 3-in-1 Waterproof Longwear Eyebrow Gel to Shape Tint & Set Brows Infused with Vitamin E Vegan & Cruelty-Free full size ash blonde**tarte**$23.15**4.4★**▲ 112%**](https://www.amazon.com/dp/B0F3BB185S) [**Brow Super Fluff Eyebrow Gel Mousse Volumizing and Tinted Thickening Eyebrow Waterproof Long-Lasting Easy-to-Use for Soft Full Brows Blonde**Euphily**$7.73**3.1★**▲ 80%**](https://www.amazon.com/dp/B0FPGB4WDF)
**~~View all trending →~~**
## **What buyers say about blonde eyebrow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Color is good”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**12%
*“Great Value”*
**Ease Of Use**9%
*“Easy to use”*
**Ease Of Application**4%
*“Easy application”*
**Durability**4%
*“It is very durable”*
**Advertised Vs Actual Product**3%
*“Works as described”*
**Suitability Colored Hair**3%
*“Great color for my blonde hair”*
**Eyelash Quality**2%
*“Impressive brow mascara”*
**Coverage**2%
*“Good coverage”*
### **What buyers complain about **
**Color**29%
*“Not happy with the color”*
**Moist/Dry**8%
*“Very Dry”*
**Value For Money**6%
*“Waste of Money”*
**Durability**6%
*“Break”*
**Functionality-Overall**4%
*“doesn't work as described”*
**Size-Overall**4%
*“It's a tiny bottle”*
**Thickness**3%
*“It was chunky”*
**Quality-Overall**3%
*“if you are able to, go higher quality”*
**Ease Of Application**2%
*“Hard to apply”*
**Product Condition**2%
*“Product was not new”*
### **Top return reasons **
**Color**57%
**Advertised Vs Actual Product**9%
**Moist/Dry**7%
**Functionality-Overall**6%
**Adhesion/Stickiness**2%
**Weight Light**2%
**Product Condition**2%
**Texture/Consistency-Overall**2%
**Size-Overall**2%
**Ease Of Application**2%
## **Common questions**
- **Is blonde eyebrow gel profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the blonde eyebrow gel niche?**
- 22 brands and 141 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in blonde eyebrow gel?**
- Top complaints mined from reviews: Color, Moist/Dry, Value For Money. The return rate is 0.6%.
- **When does demand for blonde eyebrow gel peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the blonde eyebrow gel niche?**
- Listings span $3.72–$30.37; the average listing price is $11.77 (sweet spot $15–$100). The average incumbent carries 9,700 reviews — the moat a new listing must climb.
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