---
title: "Blistex Deep Renewal Lip Balm — $353K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blistex-deep-renewal-lip-balm"
last_updated: "2026-08-09T18:50:00.593Z"
locale: en
meta:
description: "Niche score 39/100 · $353K/yr market · 239K searches/yr · $12.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $353K/yr market · 239K searches/yr · $12.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blistex Deep Renewal Lip Balm — $353K/yr Amazon US Niche (2026) - Flapen"
---
# **blistex deep renewal lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 10Conversion 95Competition 5Returns 97Price range 20Avg price 51Brand share 0Review moat 48Quality gap 35
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$353K**
$353K/yr · 239K searches
**Avg price**
**Good****$12.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,669.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$3.11–$17.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, blistex deep renewal lip balm is a $353K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blistex deep renewal lip balm market data**
- **Units sold / yr**
- **30K–40K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$362K–$482K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#569**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary61% - Blistex33% - La Roche-Posay4% - Dr.Different3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.5% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blistex-deep-renewal-lip-balm/trend)
## **Top blistex deep renewal lip balm search terms**
- **blistex deep renewal lip balm**49K/yr-23.0%14.9% conv. - **the ordinary lip**41K/yr-36.5%5.6% conv. - **ordinary lip**26K/yr-33.9%6.1% conv. - **the ordinary lip balm**34K/yr-35.8%8.4% conv. - **ordinary lip balm**30K/yr-43.2%9.0% conv. - **blistex deep renewal**11K/yr-1.4%11.6% conv. - **anti aging lip treatment**10K/yr-21.9%0.3% conv. - **retinol lip treatment**6K/yr+8.8%1.1% conv. - **retinol lip balm**9K/yr-29.6%2.0% conv. - **anti aging lip balm**6K/yr-18.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blistex-deep-renewal-lip-balm/search-terms)
## **Top blistex deep renewal lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$71K40%$141K60%$212K80%$283K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz**The Ordinary**$9.14**4.4★1,960 rev](https://www.amazon.com/dp/B0D8CXZKF3) [2**Blistex SPF 15 Deep Renewal Lip Protectant for Younger lokking Lips 0.13 Ounce**Blistex**$3.11**4.7★584 rev](https://www.amazon.com/dp/B0037LEXZC) [3**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)**Blistex**$16.15**4.7★311 rev](https://www.amazon.com/dp/B00VO5RT86) [4**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)**Blistex**$14.59**4.8★626 rev](https://www.amazon.com/dp/B01IA9B69G) [5**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★8,015 rev](https://www.amazon.com/dp/B07MSG1HPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.Different Retinal Lip Balm Clear Anti-Wrinkle Lip Treatment with Deep Hydration & Long-Lasting Moisture K-Skincare made by Korean Dermatologist 0.14oz**Dr.Different**$13.85**104 rev1y ago](https://www.amazon.com/dp/B0F7X6TCC3) [**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz**The Ordinary**$9.14**1,960 rev2y ago](https://www.amazon.com/dp/B0D8CXZKF3) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)**Blistex**$14.59**626 rev10y ago](https://www.amazon.com/dp/B01IA9B69G) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 5)**Blistex**$17.97**89 rev10y ago](https://www.amazon.com/dp/B01IA9B8F8) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)**Blistex**$16.15**311 rev11y ago](https://www.amazon.com/dp/B00VO5RT86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr.Different Retinal Lip Balm Clear Anti-Wrinkle Lip Treatment with Deep Hydration & Long-Lasting Moisture K-Skincare made by Korean Dermatologist 0.14oz**Dr.Different**$13.85**4.0★**▲ 56%**](https://www.amazon.com/dp/B0F7X6TCC3) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 4)**Blistex**$16.15**4.7★**▲ 24%**](https://www.amazon.com/dp/B00VO5RT86) [**Blistex SPF 15 Deep Renewal Lip Protectant for Younger lokking Lips 0.13 Ounce**Blistex**$3.11**4.7★**▲ 16%**](https://www.amazon.com/dp/B0037LEXZC) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Value Pack of 5)**Blistex**$17.97**4.8★**— 1%**](https://www.amazon.com/dp/B01IA9B8F8) [**Blistex Deep Renewal Lip Protectant Sunscreen Balm 0.13 Ounces (3.69g) (Pack of 4)**Blistex**$14.59**4.8★**— 1%**](https://www.amazon.com/dp/B01IA9B69G)
**~~View all trending →~~**
## **What buyers say about blistex deep renewal lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**33%
*“Moisturizes well”*
**Soft Feel**12%
*“It feels smooth”*
**Quality-Overall**8%
*“This is a really high quality lip balm”*
**Value For Money**5%
*“was less expensive”*
**Texture/Consistency-Overall**3%
*“The texture is rich”*
**Smell**3%
*“Plus, it has a wonderful scent”*
**Thickness**2%
*“Pretty thick feeling”*
**Ease Of Application**2%
*“the product feels great when first applied”*
**Durability**2%
*“it lasts for hours”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**23%
*“Not as moisturizing”*
**Value For Money**15%
*“Too costly”*
**Durability**6%
*“Broke”*
**Functionality-Overall**5%
*“this doesnt work well”*
**Ease Of Use**5%
*“very hard to use”*
**Size-Overall**5%
*“The tube is small”*
**Color**3%
*“somewhat pink coloring that looked to have been a spill of some kind on it”*
**Thickness**2%
*“It goes on thick at first”*
**Smell**2%
*“after the first week it smells like artificial banana”*
**Quality-Overall**2%
*“Not the best”*
### **Top return reasons **
**Moist/Dry**23%
**Functionality-Overall**18%
**Advertised Vs Actual Product**8%
**Texture/Consistency-Overall**7%
**Product Condition**6%
**Suitability Humid Weather**6%
**Size-Overall**4%
**Value For Money**4%
**Ease Of Use**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is blistex deep renewal lip balm profitable to sell on Amazon United States?**
- The niche generates $353K/yr across 7 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the blistex deep renewal lip balm niche?**
- 4 brands and 22 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in blistex deep renewal lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Durability. The return rate is 0.6%.
- **When does demand for blistex deep renewal lip balm peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the blistex deep renewal lip balm niche?**
- Listings span $3.11–$17.97; the average listing price is $12.06 (sweet spot $15–$100). The average incumbent carries 1,670 reviews — the moat a new listing must climb.
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