---
title: "Reviews — blade - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blade/reviews"
last_updated: "2026-08-09T20:01:33.463Z"
locale: en
meta:
  description: "Niche score 51/100 · $287K/yr market · 749K searches/yr · $10.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $287K/yr market · 749K searches/yr · $10.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — blade - Flapen"
---

# **blade**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 51Growth 37Conversion 46Competition 57Returns 98Price range 64Avg price 36Brand share 70Review moat 23Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.98–$32.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$287K**

$287K/yr · 749K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+9.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$10.37**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,464.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews