---
title: "Blade — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/blade"
last_updated: "2026-08-09T15:05:09.908Z"
locale: en
meta:
description: "Niche score 51/100 · $287K/yr market · 749K searches/yr · $10.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $287K/yr market · 749K searches/yr · $10.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blade — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **blade**
**Worth a look**
Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 51Growth 37Conversion 46Competition 57Returns 98Price range 64Avg price 36Brand share 70Review moat 23Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.98–$32.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$287K**
$287K/yr · 749K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$10.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,464.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, blade is a $287K/yr Amazon United States market (749K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blade market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$207K–$259K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**31%**
- DIYSELF20% - Bates Choice15% - WORKPRO14% - REXBETI8% - DORCO6% - Derby6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
80K60KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/blade/trend)
## **Top blade search terms**
- **blade**475K/yr+6.3%1.2% conv. - **blades**241K/yr+13.5%2.6% conv. - **cuchillas**27K/yr+12.6%1.8% conv. - **sharp blade**6K/yr-9.7%1.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/blade/search-terms)
## **Top blade products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$23K12%$34K16%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bates- Razor Blades 50 pcs Carbon Steel Flat Scraper Blades**Bates Choice**$5.13**4.7★12,169 rev](https://www.amazon.com/dp/B08LYD6645) [2**WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser**WORKPRO**$9.89**4.7★20,649 rev](https://www.amazon.com/dp/B015W3AKDQ) [3**DIYSELF Single Edge Razor Blades 100 Blades Razor Blades Refiils for Razor Scraper Utility Knife Heavy Duty One Edge Blades High Carbon Steel Blade for Removing Decals Stickers**DIYSELF**$6.76**4.7★2,744 rev](https://www.amazon.com/dp/B0C38XZZQ6) [4**REXBETI 100PCS Single Edge Razor Blades Industrial Razor Blades for Scraper Suitable for Removing Labels Decals Stickers and Old Paint**REXBETI**$6.69**4.7★5,939 rev](https://www.amazon.com/dp/B07GJ88YVV) [5**100 Derby Premium Single Edge Razor Blades for straight razor**Derby**$7.73**4.7★14,223 rev](https://www.amazon.com/dp/B072HJCFK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JETMORE 100 Pack Utility Knife Blades SK5 Steel Box Cutter Blades Standard Utility Blade Refills with Storage Box Sharp Heavy Duty Razor Knife Blade Replacement for Box Cutter Drywall**Jetmore**$5.88**841 rev1y ago](https://www.amazon.com/dp/B0DYV75FZ3) [**JETMORE Single Edge Razor Blades 50 Pack High Carbon Steel Razor Blades for Scraper Sharp Utility Blades for Removing Glue Stickers Labels Paint Glass Safety Razor Blades Individually Wrapped**Jetmore**$5.46**431 rev1y ago](https://www.amazon.com/dp/B0DM8LYMLL) [**Dorco ST300 Platinum Extra Double Edge Razor Blades 100 Count Premium Stainless Steel Shaving Blades Super Sharp for Smooth Precise Shave Stocking Stuffers**DORCO**$9.09**2,635 rev2y ago](https://www.amazon.com/dp/B0D74KYY16) [**Gearhub Premium 10 Count Double Edge Safety Razor Blades Refills Swedish 13C26 Stainless Steel Platinum Coated Mild to Medium Sharpness for Smooth Shaves**Gearhub**$5.18**155 rev2y ago](https://www.amazon.com/dp/B0CXT1TZG1) [**DIYSELF 1 Pack Razor Blade Scraper with 15 Extra Blades Scraper Tool for Cleaning Window Paint Cooktop Oven Glass Stove Top Scraper Razor Scraper with Buit-In Blade Storage**DIYSELF**$5.92**4,219 rev2y ago](https://www.amazon.com/dp/B0CNPJTJD8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JETMORE Single Edge Razor Blades 50 Pack High Carbon Steel Razor Blades for Scraper Sharp Utility Blades for Removing Glue Stickers Labels Paint Glass Safety Razor Blades Individually Wrapped**Jetmore**$5.46**4.7★**▲ 137%**](https://www.amazon.com/dp/B0DM8LYMLL) [**M MEEPO Box Cutter 4-Pack Tough Folding Box Cutter for Heavy Duty Purpose Razor Sharp Blade Comfortable Handle with Extra 10-Piece Blades Can cut Drywall Sheet Plastic Linoleum Boxes Rope**M MEEPO**$9.74**4.6★**▲ 110%**](https://www.amazon.com/dp/B09JYJLQXF) [**JETMORE 100 Pack Utility Knife Blades SK5 Steel Box Cutter Blades Standard Utility Blade Refills with Storage Box Sharp Heavy Duty Razor Knife Blade Replacement for Box Cutter Drywall**Jetmore**$5.88**4.7★**▲ 102%**](https://www.amazon.com/dp/B0DYV75FZ3) [**DIYSELF 1 Pack Razor Blade Scraper with 15 Extra Blades Scraper Tool for Cleaning Window Paint Cooktop Oven Glass Stove Top Scraper Razor Scraper with Buit-In Blade Storage**DIYSELF**$5.92**4.6★**▲ 64%**](https://www.amazon.com/dp/B0CNPJTJD8) [**Gearhub Premium 10 Count Double Edge Safety Razor Blades Refills Swedish 13C26 Stainless Steel Platinum Coated Mild to Medium Sharpness for Smooth Shaves**Gearhub**$5.18**4.5★**▲ 52%**](https://www.amazon.com/dp/B0CXT1TZG1)
**~~View all trending →~~**
## **What buyers say about blade**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“they are affordable”*
**Quality-Overall**19%
*“Solid quality”*
**Sharpness**14%
*“Sharp cutter”*
**Advertised Vs Actual Product**11%
*“Description is accurate”*
**Ease Of Use**9%
*“Its easy to use”*
**Durability**4%
*“Has worked pretty well so far”*
**Strength**3%
*“Sturdy construction”*
**Size-Overall**2%
*“Perfect Fit”*
**Grip**2%
*“Grip is very comfortable”*
**Ease Of Cleaning**2%
*“Great for cleaning windows”*
### **What buyers complain about **
**Quality-Overall**17%
*“Very cheap quality”*
**Sharpness**11%
*“Dull blades”*
**Durability**11%
*“Doesn't last”*
**Ease Of Use**8%
*“Very difficult to open”*
**Strength**5%
*“Seem a bit flimsy”*
**Size-Overall**5%
*“Smaller than expected”*
**Value For Money**4%
*“Overpriced”*
**Advertised Vs Actual Product**2%
*“Product does not work as advertised”*
**Functionality-Overall**2%
*“Does not work well on scrapping hard to remove residue”*
**Thickness**2%
*“thick”*
### **Top return reasons **
**Size-Overall**28%
**Value For Money**11%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**8%
**Sharpness**6%
**Quality-Overall**4%
**Compatibility-Overall**4%
**Mechanism Issues**2%
**Ease Of Use**2%
## **Common questions**
- **Is blade profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the blade niche?**
- 19 brands and 105 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in blade?**
- Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.4%.
- **When does demand for blade peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the blade niche?**
- Listings span $4.98–$32.55; the average listing price is $10.37 (sweet spot $15–$100). The average incumbent carries 8,464 reviews — the moat a new listing must climb.
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