---
title: "Black Tooth Wax — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-tooth-wax"
last_updated: "2026-08-09T14:23:58.932Z"
locale: en
meta:
description: "Niche score 40/100 · $111K/yr market · 166K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $111K/yr market · 166K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Tooth Wax — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **black tooth wax**
**Skip it**
Prices mostly outside the sweet spot ($8.21–$12.73) — this niche doesn't clear our bar today.
Market size 27Growth 10Conversion 75Competition 9Returns 88Price range 0Avg price 29Brand share 27Review moat 75Quality gap 87
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****518.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.52**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$111K**
$111K/yr · 166K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-30.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$8.21–$12.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, black tooth wax is a $111K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black tooth wax market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$119K–$143K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**6%**
- YBUETE27% - Mehron24% - BOBISUKA21% - MEICOLY12% - BEUSELF5% - Wismee5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-tooth-wax/trend)
## **Top black tooth wax search terms**
- **black teeth paint**67K/yr-31.4%6.6% conv. - **black tooth paint**36K/yr-28.0%7.6% conv. - **black teeth**11K/yr-33.3%2.7% conv. - **mehron tooth paint**11K/yr-34.7%5.5% conv. - **tooth blackout**7K/yr+7.8%13.6% conv. - **tooth paint black**6K/yr-35.3%7.5% conv. - **teeth paint black**5K/yr-54.2%5.4% conv. - **teeth blackout**3K/yr+9.5%8.6% conv. - **mehron teeth paint**5K/yr-33.7%5.1% conv. - **mehron tooth fx**3K/yr-9.7%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-tooth-wax/search-terms)
## **Top black tooth wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party**YBUETE**$10.11**4.3★161 rev](https://www.amazon.com/dp/B0FN7K38Q6) [2**Mehron Makeup Tooth FX Black | Temporary Tooth Paint | Perfect for Creating Black Out Teeth Makeup Rotten & Missing Teeth | SFX for Halloween Cosplay & Theater .125 oz (4 ml) | Made in the USA**Mehron**$12.73**4.4★2,718 rev](https://www.amazon.com/dp/B001TK55PU) [3**BOBISUKA Black Tooth Paint Professional Black Out Teeth Makeup Solution - Safe Quick Dry & Realistic Perfect for Cosplay Halloween Makeup Theater and Special Effects (5 ml)**BOBISUKA**$9.99**3.8★1,099 rev](https://www.amazon.com/dp/B0C49TYSY3) [4**MEICOLY Black Tooth Paint Black Out Tooth Tooth Blackout Rotten Decayed Cruddy Missing Teeth Makeup Professional Cosplay Teeth Temporary Teeth Paint for Halloween SFX Special Effects Makeup Dry Fast**MEICOLY**$8.59**4.1★238 rev](https://www.amazon.com/dp/B0D793RV95) [5**Black Tooth Paint Temporary Black Teeth Paint | Quick Dry Realistic & Safe Perfect for black Out Tooth Rotten Decayed Missing Teeth SFX Makeup for Halloween Zombie/Demon Costume/Cosplay & Theater**BEUSELF**$8.70**3.2★221 rev](https://www.amazon.com/dp/B0DFBSPQ8Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASNOWFU Black Tooth Paint - Professional Teeth Black Paint for Cosplay & SFX Makeup High Coverage Quick-Dry Non-Toxic Formula Easy Apply & Remove for Adult Halloween Makeup Stage Performances.**PASNOWFU**$10.01**26 rev6mo ago](https://www.amazon.com/dp/B0GFZ4SJNT) [**Black Tooth Paint - Temporary SFX Negra Teeth Makeup Paint Long-Lasting Black Out Tooth Rotten & Missing Quick Dry Safe Teeth Paints for Halloween Cosplay Theatre Clown Zombie Pirate Costume Looks**oygcee**$8.21**15 rev10mo ago](https://www.amazon.com/dp/B0FPCJ5DV3) [**YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party**YBUETE**$10.11**161 rev10mo ago](https://www.amazon.com/dp/B0FN7K38Q6) [**Black Tooth Paint Professional Black Out Teeth Makeup Quick Dry & Realistic for Cosplay Rotten Teeth Makeup and Missing Teeth SFX for Halloween Art Theater**VPCRT6**$8.23**108 rev1y ago](https://www.amazon.com/dp/B0FD9S1CKB) [**Wismee Black Tooth Paint Professional Black Out Teeth Makeup Perfect for Cosplay Halloween Makeup Theater and Special Effects**Wismee**$9.10**80 rev1y ago](https://www.amazon.com/dp/B0D4V814KF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PASNOWFU Black Tooth Paint - Professional Teeth Black Paint for Cosplay & SFX Makeup High Coverage Quick-Dry Non-Toxic Formula Easy Apply & Remove for Adult Halloween Makeup Stage Performances.**PASNOWFU**$10.01**4.6★**▲ 380%**](https://www.amazon.com/dp/B0GFZ4SJNT) [**YBUETE Professional Halloween Black Tooth Paint Temporary Black Tooth PaintDecayed Rotten Cruddy Missing Teeth Makeup Perfect for Cosplay Halloween Makeup Theater Costume Party**YBUETE**$10.11**4.3★**▲ 64%**](https://www.amazon.com/dp/B0FN7K38Q6) [**Black Tooth Paint Temporary Black Teeth Paint | Quick Dry Realistic & Safe Perfect for black Out Tooth Rotten Decayed Missing Teeth SFX Makeup for Halloween Zombie/Demon Costume/Cosplay & Theater**BEUSELF**$8.70**3.2★**▲ 30%**](https://www.amazon.com/dp/B0DFBSPQ8Q) [**MEICOLY Black Tooth Paint Black Out Tooth Tooth Blackout Rotten Decayed Cruddy Missing Teeth Makeup Professional Cosplay Teeth Temporary Teeth Paint for Halloween SFX Special Effects Makeup Dry Fast**MEICOLY**$8.59**4.1★**▲ 12%**](https://www.amazon.com/dp/B0D793RV95) [**Wismee Black Tooth Paint Professional Black Out Teeth Makeup Perfect for Cosplay Halloween Makeup Theater and Special Effects**Wismee**$9.10**4.5★**— 8%**](https://www.amazon.com/dp/B0D4V814KF)
**~~View all trending →~~**
## **What buyers say about black tooth wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy to use”*
**Moist/Dry**8%
*“Fast drying”*
**Durability**8%
*“It stays on well”*
**Paint Quality**7%
*“the paint spreads evenly”*
**Ease Of Application**7%
*“Application is straightforward”*
**Color**5%
*“Great Color”*
**Quality-Overall**5%
*“It is a reliable”*
**Efficiency**3%
*“does the job well”*
**Tooth Brightening**3%
*“Easy-to-Use Tooth Paint for Realistic Costume Effects”*
**Adhesion/Stickiness**3%
*“it sticks to your teeth no problem”*
### **What buyers complain about **
**Smell**13%
*“It has a slight odor”*
**Moist/Dry**11%
*“I will have to note that it does seem to dry a bit fast on the brush though”*
**Size-Overall**10%
*“Its pretty small”*
**Durability**10%
*“It did start to come off near the end of the night”*
**Value For Money**6%
*“For 10$ nor worth it”*
**Ease Of Use**5%
*“once I was able to get some on it was hard to remove”*
**Thickness**5%
*“Was too thick to evenly paint teeth”*
**Quality-Overall**5%
*“Garbage and a waste of money”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions arent provided on the packaging”*
**Sensitivity-Overall**2%
*“my teeth have always been sensitive so it did feel weird putting it on”*
### **Top return reasons **
**Paint Quality**23%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**10%
**Functionality-Overall**9%
**Color**7%
**Adhesion/Stickiness**6%
**Stain Resistance**5%
**Size-Overall**5%
**Comfort-Overall**2%
**Unsustainable Design**2%
## **Common questions**
- **Is black tooth wax profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black tooth wax niche?**
- 9 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in black tooth wax?**
- Top complaints mined from reviews: Smell, Moist/Dry, Size-Overall. The return rate is 1.4%.
- **When does demand for black tooth wax peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the black tooth wax niche?**
- Listings span $8.21–$12.73; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.
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