---
title: "Black Suede Cologne for Men — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-suede-cologne-for-men"
last_updated: "2026-08-09T20:23:16.928Z"
locale: en
meta:
description: "Niche score 41/100 · $109K/yr market · 110K searches/yr · $28.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $109K/yr market · 110K searches/yr · $28.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Suede Cologne for Men — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **black suede cologne for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 29Conversion 44Competition 23Returns 100Price range 95Avg price 95Brand share 0Review moat 61Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.92–$58.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,051.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$109K**
$109K/yr · 110K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black suede cologne for men is a $109K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black suede cologne for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$113K–$141K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#413**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- AVON70% - Generic30%
## **Demand**
Weekly Amazon search volume, last 50 weeks — +3.0% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-suede-cologne-for-men/trend)
## **Top black suede cologne for men search terms**
- **mesmerize cologne for men**26K/yr+3.8%6.2% conv. - **avon cologne for men**25K/yr-8.8%2.4% conv. - **avon perfume for men**12K/yr-4.4%1.4% conv. - **avon mens cologne**9K/yr+20.1%3.1% conv. - **mesmerize**9K/yr+20.2%2.5% conv. - **perfumes de avon para hombre**8K/yr-1.8%0.2% conv. - **mezmerize cologne for men**6K/yr+10.2%8.3% conv. - **avon cologne**5K/yr+17.8%0.8% conv. - **avon mesmerize**5K/yr+45.4%3.8% conv. - **avon mesmerize cologne for men**5K/yr-24.7%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-suede-cologne-for-men/search-terms)
## **Top black suede cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON Mesmerize Cologne Spray Long-Lasting Cologne for Men with Sandalwood & Warm Amber Classic Signature Mens Cologne Perfume for Men Everyday Wear & Gifting 3.4 fl oz Travel Size**AVON**$32.06**4.7★4,813 rev](https://www.amazon.com/dp/B0014W47FC) [2**Mesmerize Blue Eau de Toilette for Men - 100ml**Generic**$23.57**4.5★39 rev](https://www.amazon.com/dp/B0GJG9CD1L) [3**Avon Mesmerize Black Eau De Toilette 3.4oz - 100ml - For Him**AVON**$19.93**4.6★176 rev](https://www.amazon.com/dp/B00S1G7TDQ) [4**AVON Wild Country Cologne for Men - Long-Lasting Mens Cologne Spray with Lavender and Sandalwood. Bold Aromatic Mens fragrances and Versatile daily wear body spray; ideal gift for him 3 Fl Oz**AVON**$24.83**4.7★2,931 rev](https://www.amazon.com/dp/B00117TRPU) [5**Cologne Spray for Men Mermerize Blue 3.4 Fl Oz - Pack of 2 - Mysterious & Hypnotic Scent**Generic**$41.72**4.7★7 rev](https://www.amazon.com/dp/B0GHSQP4MG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mesmerize Cologne Spray for Men Long-Lasting Masculine Fragrance with Sandalwood Warm Amber Bergamot & Cardamom Classic Signature Cologne for Daily Wear & Gifting 3.4 fl oz / 100 ml**Generic**$19.91**0 rev1mo ago](https://www.amazon.com/dp/B0H5MB7DQ6) [**Mesmerize Blue Eau de Toilette for Men - 100ml**Generic**$23.57**39 rev5mo ago](https://www.amazon.com/dp/B0GJG9CD1L) [**Cologne Spray for Men Mermerize Blue 3.4 Fl Oz - Pack of 2 - Mysterious & Hypnotic Scent**Generic**$41.72**7 rev6mo ago](https://www.amazon.com/dp/B0GHSQP4MG) [**Generic - Cologne Spray for Men 3.4fl oz/100ml - Cologne for Men**AVON**$19.78**173 rev11mo ago](https://www.amazon.com/dp/B0FK5XPQJF) [![Black Suede Eau De Toilette Cologne Spray for Men 3.4fl oz - 100ml [Set of 2]](https://m.media-amazon.com/images/I/4188bfXSsNL.jpg)**Black Suede Eau De Toilette Cologne Spray for Men 3.4fl oz - 100ml \[Set of 2\]**AVON**$34.72**82 rev1y ago](https://www.amazon.com/dp/B0FCX5NJLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mesmerize Cologne Spray for Men Long-Lasting Masculine Fragrance with Sandalwood Warm Amber Bergamot & Cardamom Classic Signature Cologne for Daily Wear & Gifting 3.4 fl oz / 100 ml**Generic**$19.91**0.0★**▲ 206%**](https://www.amazon.com/dp/B0H5MB7DQ6) [**AVON Mesmerize Cologne Spray Long-Lasting Cologne for Men with Sandalwood & Warm Amber Classic Signature Mens Cologne Perfume for Men Everyday Wear & Gifting 3.4 fl oz Travel Size - Pack of 2**AVON**$58.58**4.7★**▲ 113%**](https://www.amazon.com/dp/B00ARE0JEQ) [**Avon Mesmerize Black Eau De Toilette 3.4oz - 100ml - For Him**AVON**$19.93**4.6★**▲ 111%**](https://www.amazon.com/dp/B00S1G7TDQ) [**Cologne Spray for Men Mermerize Blue 3.4 Fl Oz - Pack of 2 - Mysterious & Hypnotic Scent**Generic**$41.72**4.7★**▲ 93%**](https://www.amazon.com/dp/B0GHSQP4MG) [**Avon Mesmerize Cologne Spray for Men 3.4 fl. oz. Hypnotic Bergamot Spicy Cardamom & Amber Fragrance Long-Lasting Masculine Scent**AVON**$18.92**4.5★**▲ 84%**](https://www.amazon.com/dp/B004IMCXFG)
**~~View all trending →~~**
## **What buyers say about black suede cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Its a clean scent”*
**Value For Money**10%
*“Great value”*
**Quality-Overall**9%
*“Good product I enjoy it used it for years”*
**Gifting Purpose**2%
*“I bought as a gift”*
**Size-Overall**2%
*“also the size is good”*
**Ease Of Use**1%
*“easy to use”*
**Comfort-Overall**1%
*“the comforting cuddles from him when I was small”*
**Advertised Vs Actual Product**1%
*“Just like ordered from Avon”*
**Suitability Winter Weather**1%
*“coconut or a floral will be really nice when the weather warms up”*
**Durability**1%
*“it long last”*
### **What buyers complain about **
**Smell**55%
*“Not same smell as old days”*
**Quality-Overall**10%
*“Poor quality”*
**Value For Money**8%
*“expensive”*
**Strength**5%
*“Not strong enough”*
**Durability**5%
*“It's sent is not long lasting”*
**Advertised Vs Actual Product**5%
*“not even the same cap as in the picture”*
## **Common questions**
- **Is black suede cologne for men profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the black suede cologne for men niche?**
- 2 brands and 18 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black suede cologne for men?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the black suede cologne for men niche?**
- Listings span $18.92–$58.58; the average listing price is $28.20 (sweet spot $15–$100). The average incumbent carries 1,052 reviews — the moat a new listing must climb.
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