---
title: "Black Spray — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-spray"
last_updated: "2026-08-09T19:56:42.163Z"
locale: en
meta:
description: "Niche score 46/100 · $93K/yr market · 102K searches/yr · $11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $93K/yr market · 102K searches/yr · $11.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Spray — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **black spray**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 78Competition 58Returns 96Price range 42Avg price 48Brand share 12Review moat 15Quality gap 72
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.73**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.79–$22.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 102K searches
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,384.12**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black spray is a $93K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black spray market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$117K–$147K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**122**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**3%**
- Clairol50% - L'Oreal Paris26% - EVERPRO7% - TRESemmé7% - Boldify5% - Schwarzkopf2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -8.1% search growth over the last 90 days.
60K40KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-spray/trend)
## **Top black spray search terms**
- **black root touch up**24K/yr+3.8%8.1% conv. - **black root touch up spray**14K/yr+2.3%8.9% conv. - **root touch up hair color black**17K/yr-31.7%7.6% conv. - **root touch up black**11K/yr-23.1%9.2% conv. - **clairol root touch up black**8K/yr-10.9%9.6% conv. - **root spray black**6K/yr+17.6%10.4% conv. - **black root spray**6K/yr+1.3%9.1% conv. - **black hair root touch up**4K/yr+14.6%5.3% conv. - **black root touch up hair dye**5K/yr-15.3%6.7% conv. - **loreal black hair spray**2K/yr+5.7%15.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-spray/search-terms)
## **Top black spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 2 Black Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 2**Clairol**$15.71**4.5★28,215 rev](https://www.amazon.com/dp/B003AYEGGW) [2**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Black 2 oz (1 Count)**L'Oreal Paris**$11.44**4.3★87,341 rev](https://www.amazon.com/dp/B01648QPVE) [3**Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye 2 Black Hair Color | Naturally Blended Roots with 100% Gray Coverage | Vegan & Ammonia Free Formula | Pack of 1**Clairol**$4.79**4.3★1,963 rev](https://www.amazon.com/dp/B09KWNJR9W) [4**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Black Hair Color Pack of 1 - Packaging May Vary**Clairol**$7.95**4.3★2,076 rev](https://www.amazon.com/dp/B0BNLY76FL) [5**TRESemm Root Touch-Up Temporary Black Hair Hair Color Touch-Up Spray Ammonia-free Peroxide-free Root Cover-Up Spray 2.5 oz**TRESemmé**$8.52**4.4★904 rev](https://www.amazon.com/dp/B07P3Z4TJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EVERPRO Gray Away Root Touchup Quick Stick Black 0.1 Oz**EVERPRO**$9.28**7,353 rev2y ago](https://www.amazon.com/dp/B0CPKQW3QF) [**THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Black)**Thick Fiber**$22.54**6,562 rev2y ago](https://www.amazon.com/dp/B0CGS2P7NP) [**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Black Hair Color Pack of 1 - Packaging May Vary**Clairol**$7.95**2,076 rev3y ago](https://www.amazon.com/dp/B0BNLY76FL) [**EVERPRO Gray Away Instant Root Cover Up Spray 2.5oz - Black**EVERPRO**$8.95**431 rev4y ago](https://www.amazon.com/dp/B09XJNLGKW) [**Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye 2 Black Hair Color | Naturally Blended Roots with 100% Gray Coverage | Vegan & Ammonia Free Formula | Pack of 1**Clairol**$4.79**1,963 rev4y ago](https://www.amazon.com/dp/B09KWNJR9W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Black Hair Color Pack of 1 - Packaging May Vary**Clairol**$7.95**4.3★**▲ 80%**](https://www.amazon.com/dp/B0BNLY76FL) [**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Medium Brown**Boldify**$17.02**4.3★**▲ 75%**](https://www.amazon.com/dp/B08N1BTF6F) [**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**4.3★**▲ 74%**](https://www.amazon.com/dp/B08N1BLW1C) [**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)**L'Oreal Paris**$11.49**4.3★**▲ 59%**](https://www.amazon.com/dp/B01648QP3W) [**EVERPRO Gray Away Root Touchup Quick Stick Black 0.1 Oz**EVERPRO**$9.28**4.2★**▲ 46%**](https://www.amazon.com/dp/B0CPKQW3QF)
**~~View all trending →~~**
## **What buyers say about black spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“NATURAL COLOR”*
**Coverage**13%
*“Best coverage”*
**Quality-Overall**11%
*“Good quality and you get a good amount even though the container is definitely small”*
**Ease Of Use**8%
*“Easy to put on”*
**Value For Money**6%
*“Good price”*
**Suitability Colored Hair**6%
*“The color matches my hair”*
**Advertised Vs Actual Product**5%
*“Does What It Says”*
**Efficiency**5%
*“Works beautifully”*
**Ease Of Application**4%
*“Easy to apply”*
**Durability**2%
*“It's durable in its own”*
### **What buyers complain about **
**Color**16%
*“Color is terrible”*
**Functionality-Overall**6%
*“Didn't work well”*
**Suitability Colored Hair**6%
*“Clueless hair color”*
**Coverage**5%
*“horrible coverage”*
**Durability**5%
*“the little applicator broke within like three uses”*
**Allergies**4%
*“Irritated the skin too”*
**Value For Money**4%
*“Way too expensive”*
**Advertised Vs Actual Product**3%
*“not as advertised”*
**Moist/Dry**3%
*“my hair became really dry”*
**Hair Related**3%
*“it makes my hair feel gross”*
### **Top return reasons **
**Color**51%
**Advertised Vs Actual Product**8%
**Suitability Colored Hair**8%
**Functionality-Overall**8%
**Coverage**6%
**Adhesion/Stickiness**3%
**Product Condition**2%
**Defective Material/Parts**2%
**Suitability Short Hair**1%
**Value For Money**1%
## **Common questions**
- **Is black spray profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 25 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black spray niche?**
- 9 brands and 122 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in black spray?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.
- **When does demand for black spray peak?**
- Demand peaks in Jan–Feb; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the black spray niche?**
- Listings span $4.79–$22.54; the average listing price is $11.73 (sweet spot $15–$100). The average incumbent carries 22,384 reviews — the moat a new listing must climb.
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