---
title: "Black Silk Scrunchies — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-silk-scrunchies"
last_updated: "2026-08-09T14:28:35.126Z"
locale: en
meta:
description: "Niche score 39/100 · $64K/yr market · 60K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $64K/yr market · 60K searches/yr · $7.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Silk Scrunchies — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **black silk scrunchies**
**Skip it**
Prices mostly outside the sweet spot ($3.42–$10.00) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 96Competition 25Returns 94Price range 0Avg price 22Brand share 52Review moat 23Quality gap 32
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,509.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.99**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 60K searches
**Price range**
**Bad****$3.42–$10.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black silk scrunchies is a $64K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black silk scrunchies market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#281**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**16 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**23%**
- SEVEN STYLE32% - Kitsch21% - OLESILK10% - WILLBOND6% - SEMRUE5% - GOODY3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -8.6% search growth over the last 90 days.
1K750Holiday '24Spike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-silk-scrunchies/trend)
## **Top black silk scrunchies search terms**
- **black silk scrunchies**19K/yr-9.4%14.6% conv. - **black satin scrunchies**18K/yr-9.7%12.1% conv. - **black silk hair ties**6K/yr-5.1%10.9% conv. - **black silk scrunchie**5K/yr-6.6%7.8% conv. - **black satin hair ties**4K/yr-15.2%12.7% conv. - **black satin scrunchie**3K/yr+11.5%10.8% conv. - **silk scrunchies black**4K/yr-12.4%4.5% conv. - **black silk scrunchies for women**3K/yr-16.3%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-silk-scrunchies/search-terms)
## **Top black silk scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★69,911 rev](https://www.amazon.com/dp/B0FWPGZKPQ) [2**Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs**Kitsch**$7.21**4.6★52,229 rev](https://www.amazon.com/dp/B0798RWHC9) [3**OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack**OLESILK**$9.88**4.6★1,409 rev](https://www.amazon.com/dp/B0BGKC9G4G) [4**SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black**SEMRUE**$8.79**4.7★854 rev](https://www.amazon.com/dp/B0CT91ZY36) [5**WILLBOND 24 Pieces Satin Hair Scrunchies Silky Elastic Ties Skinny Solid Hair Bands Ropes Ponytail Holder for Women Headdress Accessories Decorations 2 Sizes(Black)**WILLBOND**$8.14**4.3★1,545 rev](https://www.amazon.com/dp/B08TWWFK31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**78 rev8mo ago](https://www.amazon.com/dp/B0FXXW5F8C) [**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWPGZKPQ) [**ZHENSILK Silk Scrunchies Hair Ties for Women Black 8Pcs**ZHENSILK**$8.26**270 rev1y ago](https://www.amazon.com/dp/B0DT6V297C) [**Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs**VASHOP**$3.42**179 rev1y ago](https://www.amazon.com/dp/B0F4X91JDC) [**LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Classic Black Pack of 3**LULUSILK**$9.80**654 rev1y ago](https://www.amazon.com/dp/B0DB864DYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUTHIA Satin Scrunchies for Women Girls and Kids 60 Bulk Pack Black Hair Scrunchie Hair Ties Silk Scrunchy Soft Silky Ponytail Holders for Thick Curly Medium Thin Fine Hair No Damage & Non Slip**SUTHIA**$9.98**4.4★**▲ 266%**](https://www.amazon.com/dp/B0BRQH7GK1) [**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**4.5★**▲ 227%**](https://www.amazon.com/dp/B0FXXW5F8C) [**ZHENSILK Silk Scrunchies Hair Ties for Women Black 8Pcs**ZHENSILK**$8.26**4.4★**▲ 93%**](https://www.amazon.com/dp/B0DT6V297C) [**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★**▲ 88%**](https://www.amazon.com/dp/B0FWPGZKPQ) [**Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs**VASHOP**$3.42**4.4★**▲ 25%**](https://www.amazon.com/dp/B0F4X91JDC)
**~~View all trending →~~**
## **What buyers say about black silk scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“No complaints”*
**Suitability Straight Hair**9%
*“Good for hair”*
**Soft Feel**8%
*“keeps your hair nice and smooth”*
**Value For Money**7%
*“They are affordable”*
**Advertised Vs Actual Product**7%
*“It was exactly as pictured”*
**Stretchability/Expandability/Elasticity**6%
*“Great stretch”*
**Size-Overall**6%
*“I like that the pack includes different sizes”*
**Hair Growth**4%
*“smaller amount of hair it stays in good”*
**Suitability Curly Hair**3%
*“Gentle on Curly Hair”*
**Comfort-Overall**3%
*“Soft and Comfortable”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**12%
*“have very little stretch”*
**Size-Overall**11%
*“Too tight”*
**Quality-Overall**10%
*“the quality is different”*
**Durability**8%
*“they fall out”*
**Material Quality**7%
*“the material is definitely different”*
**Hard Feel**4%
*“Very rough material”*
**Grip**4%
*“They do not grip very well”*
**Thickness**3%
*“Probably not thick hair friendly”*
**Hair Related**3%
*“Pull the hair annoying”*
**Suitability Short Hair**2%
*“DO NOT BUY if you have medium thick or thick hair”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**13%
**Stretchability/Expandability/Elasticity**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**6%
**Suitability Long Hair**5%
**Suitability Short Hair**3%
**Value For Money**2%
**Thin**2%
**Functionality-Overall**1%
## **Common questions**
- **Is black silk scrunchies profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the black silk scrunchies niche?**
- 16 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in black silk scrunchies?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 1.1%.
- **When does demand for black silk scrunchies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the black silk scrunchies niche?**
- Listings span $3.42–$10.00; the average listing price is $7.99 (sweet spot $15–$100). The average incumbent carries 8,509 reviews — the moat a new listing must climb.
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