---
title: "Trend — black scrunchies - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-scrunchies/trend"
last_updated: "2026-08-09T19:14:32.881Z"
locale: en
meta:
  description: "Niche score 40/100 · $144K/yr market · 157K searches/yr · $6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $144K/yr market · 157K searches/yr · $6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — black scrunchies - Flapen"
---

# **black scrunchies**

**Skip it**

Prices mostly outside the sweet spot ($3.17–$12.92) — this niche doesn't clear our bar today.

Market size 31Growth 24Conversion 96Competition 23Returns 98Price range 0Avg price 19Brand share 39Review moat 20Quality gap 27

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$144K**

$144K/yr · 157K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****13,877.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$6.92**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.17–$12.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend