---
title: "Black Scrunchies — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-scrunchies"
last_updated: "2026-08-09T20:19:23.411Z"
locale: en
meta:
description: "Niche score 40/100 · $144K/yr market · 157K searches/yr · $6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $144K/yr market · 157K searches/yr · $6.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Scrunchies — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **black scrunchies**
**Skip it**
Prices mostly outside the sweet spot ($3.17–$12.92) — this niche doesn't clear our bar today.
Market size 31Growth 24Conversion 96Competition 23Returns 98Price range 0Avg price 19Brand share 39Review moat 20Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$144K**
$144K/yr · 157K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,877.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$6.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.17–$12.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black scrunchies is a $144K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black scrunchies market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$138K–$173K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#271**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**14%**
- GOODY30% - SEVEN STYLE25% - Kitsch17% - IVARYSS6% - VASHOP4% - Motique Accessories4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.
4K3KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-scrunchies/trend)
## **Top black scrunchies search terms**
- **black scrunchies**79K/yr-4.0%13.0% conv. - **black scrunchie**24K/yr+6.6%10.0% conv. - **black hair scrunchies**18K/yr+3.5%9.8% conv. - **black scrunchies for women**15K/yr-12.8%10.4% conv. - **scrunchies black**7K/yr-8.2%11.0% conv. - **hair scrunchies black**3K/yr-2.8%12.7% conv. - **black scrunchies for hair**2K/yr+56.2%6.4% conv. - **black hair scrunchie**3K/yr+9.3%7.7% conv. - **black hair scrunchies for women**3K/yr-18.9%12.3% conv. - **black scrunchy**2K/yr-4.6%9.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-scrunchies/search-terms)
## **Top black scrunchies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$29K30%$43K40%$58K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goody Ouchless Jersey Scrunchies 8 Ct Black Damage-Free Dentless & Secure Hold Ties Gentle Hair Accessories for Women & Men All Day Comfort All Hair Types**GOODY**$5.10**4.6★22,853 rev](https://www.amazon.com/dp/B001T8M9RY) [2**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★69,911 rev](https://www.amazon.com/dp/B0FWPGZKPQ) [3**Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs**Kitsch**$7.21**4.6★52,229 rev](https://www.amazon.com/dp/B0798RWHC9) [4**Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs**VASHOP**$3.42**4.4★179 rev](https://www.amazon.com/dp/B0F4X91JDC) [5**Amazon Basics Satin Scrunchies No Crease No Damage Hair Ties Frizz Free Gentle Stylish Scrunchies. Black 8 Count For Thin and Normal Hair**Amazon Basics**$6.34**4.5★990 rev](https://www.amazon.com/dp/B0BMQB4XXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satin Scrunchies for Women 5PCS Black Hair Ties for Girls No Crease Frizz-Free Soft Stylish Hair Accessories Gifts**OHOO**$3.17**8 rev6mo ago](https://www.amazon.com/dp/B0GG8N298G) [**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**78 rev8mo ago](https://www.amazon.com/dp/B0FXXW5F8C) [**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWPGZKPQ) [**Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts**SEVEN STYLE**$7.55**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWQ1612R) [**Satin Scrunchies for Women No Hair Damage No Crease Suitable for All Hair Types Elastics Bands Accessories Girls Black 5pcs**VASHOP**$3.42**179 rev1y ago](https://www.amazon.com/dp/B0F4X91JDC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Satin Scrunchies for Women 5PCS Black Hair Ties for Girls No Crease Frizz-Free Soft Stylish Hair Accessories Gifts**OHOO**$3.17**4.8★**▲ 311%**](https://www.amazon.com/dp/B0GG8N298G) [**Goody Ouchless Skinny Satin Scrunchies Frizz Fighting No Damage Scrunchies Gentle Secure & Creaseless Hair Ties for Day and Overnight All Hair Types Gifts for Women & Girls 8 Ct Black**GOODY**$8.35**4.5★**▲ 215%**](https://www.amazon.com/dp/B0FXXW5F8C) [**Velvet Scrunchies for Women 8PCS Black Large Hair Ties No Crease Frizz-Free Soft & Gentle Elastic Hair Bands for Fine Short or Everyday Hair Stylish Hair Accessories Gifts**SEVEN STYLE**$7.55**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FWQ1612R) [**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FWPGZKPQ) [**6 Pack Large Solid Scrunchies Hair Elastics-Black**Motique Accessories**$12.92**4.4★**▲ 46%**](https://www.amazon.com/dp/B07C4925K5)
**~~View all trending →~~**
## **What buyers say about black scrunchies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality, as described and arrived quickly”*
**Suitability Straight Hair**10%
*“Perfect for fine hair”*
**Value For Money**10%
*“They are affordable”*
**Stretchability/Expandability/Elasticity**8%
*“Great stretch”*
**Durability**7%
*“Durable and reliable”*
**Advertised Vs Actual Product**7%
*“Exactly what I ordered”*
**Hair Styling**6%
*“Great hair accessory”*
**Soft Feel**6%
*“Soft on hair”*
**Size-Overall**4%
*“Good and holds tight”*
**Comfort-Overall**3%
*“Soft and Comfortable”*
### **What buyers complain about **
**Stretchability/Expandability/Elasticity**15%
*“No elasticity”*
**Size-Overall**10%
*“Too tight”*
**Quality-Overall**9%
*“very cheap quality”*
**Durability**7%
*“they fall out”*
**Material Quality**4%
*“Feels plastic”*
**Thickness**4%
*“Wanted them to be thicker”*
**Suitability Short Hair**4%
*“they don't work well for my thick hair at all”*
**Hair Related**4%
*“sadly each time Ive used them theyve pulled my hair”*
**Hard Feel**3%
*“Not very soft”*
**Smell**3%
*“Awful smell”*
### **Top return reasons **
**Size-Overall**41%
**Material Quality**10%
**Suitability Long Hair**7%
**Stretchability/Expandability/Elasticity**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Suitability Short Hair**3%
**Suitability Straight Hair**2%
**Value For Money**2%
**Smell**2%
## **Common questions**
- **Is black scrunchies profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black scrunchies niche?**
- 14 brands and 41 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in black scrunchies?**
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.5%.
- **When does demand for black scrunchies peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the black scrunchies niche?**
- Listings span $3.17–$12.92; the average listing price is $6.92 (sweet spot $15–$100). The average incumbent carries 13,877 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)