---
title: "Black Owned Businesses on Amazon — $8.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-owned-businesses-on-amazon"
last_updated: "2026-08-09T16:47:13.832Z"
locale: en
meta:
description: "Niche score 62/100 · $8.3M/yr market · 4.3M searches/yr · $27.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $8.3M/yr market · 4.3M searches/yr · $27.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Black Owned Businesses on Amazon — $8.3M/yr Amazon US Niche (2026) - Flapen"
---
# **black owned businesses on amazon**
**Launch it**
A $8.3M/yr market growing +39.1% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 62Conversion 76Competition 38Returns 99Price range 89Avg price 95Brand share 0Review moat 44Quality gap 27
**Market size**
**Incredible****$8.3M**
$8.3M/yr · 4.3M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.90–$73.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+39.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,107.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black owned businesses on amazon is a $8.3M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black owned businesses on amazon market data**
- **Units sold / yr**
- **300K–400K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$8.1M–$10.8M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Black Girl Vitamins52% - BLACK GIRL SUNSCREEN45% - Generic3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — +39.1% search growth over the last 90 days.
120K80KSpike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-owned-businesses-on-amazon/trend)
## **Top black owned businesses on amazon search terms**
- **black girl vitamins**2.4M/yr+18.6%4.8% conv. - **black girl sunscreen**1.2M/yr+78.8%8.8% conv. - **sunscreen for black women**107K/yr+88.6%3.8% conv. - **black girl sunscreen spf 50**105K/yr+84.9%4.5% conv. - **black girl sunscreen spf 30**78K/yr-11.3%13.0% conv. - **black girl**56K/yr+58.2%0.9% conv. - **black owned businesses on amazon**79K/yr-8.7%0.0% conv. - **black owned products**44K/yr+123.4%0.1% conv. - **blackgirl vitamins**50K/yr+19.2%3.8% conv. - **sunscreen for black people**20K/yr+239.4%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-owned-businesses-on-amazon/search-terms)
## **Top black owned businesses on amazon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$828K20%$1.7M30%$2.5M40%$3.3M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Girl Sunscreen SPF 30 for the Face & Body - Moisturizing Sun Protection SPF 30 Sun Lotion for Women Ultra Sheer Travel Size Sunscreen No White Cast for Melanin Rich Skin - 2 fl oz**BLACK GIRL SUNSCREEN**$9.99**4.7★9,040 rev](https://www.amazon.com/dp/B0CV9R8DTK) [2**Black Girl Vitamins Once a Day - Womens Multivitamin Gummy - Vitamin A B C E and Zinc. Multivitamin for Women Immune Support. Vegan Gluten-Free. Made in The USA (30 Day Supply Strawberry)**Black Girl Vitamins**$24.33**4.7★2,966 rev](https://www.amazon.com/dp/B0D2PSNFYT) [3**Black Girl Vitamins | Collagen Peptides Powder - Collagen for Skin Hair & Nails - Unflavored Hydrolyzed Collagen Powder Dairy-Free Gluten-Free Collagen for Women and Men - 16oz**Black Girl Vitamins**$39.33**4.4★4,389 rev](https://www.amazon.com/dp/B0CV5ZDC9X) [4**Black Girl Vitamins Look Good Feel Good Bundle Hair Skin & Nails Vitamin D3 2000IU & Once a Day Multivitamin - Womens Supplement Bundle Energy Immunity & Beauty Support**Black Girl Vitamins**$58.60**4.7★1,036 rev](https://www.amazon.com/dp/B0DBJRBR5R) [5**Black Girl Vitamins - Collagen Gummies for Hair Skin and Nail Support with Vitamin C Vitamin E and Biotin Gluten-Free (Lime) 60ct**Black Girl Vitamins**$25.91**4.6★1,353 rev](https://www.amazon.com/dp/B0DH6KR3J4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Girl Vitamins Liquid Chlorophyll Drops Mulberry Leaf + Chlorophyllin with Peppermint Vegan Liquid Concentrate Supports Digestive Comfort & Healthy-Looking Skin (4-Month Supply)**Black Girl Vitamins**$24.59**111 rev5mo ago](https://www.amazon.com/dp/B0GL52RGJB) [**Black Girl Vitamins Vitamin D3 K2 Drops (125mcg Each) with Omega 3 Liquid D3 K2 (MK7) Daily Supplement Concentrated Unflavored Drops Vegan (30-Day Supply)**Black Girl Vitamins**$23.01**133 rev5mo ago](https://www.amazon.com/dp/B0GL3YJYZC) [**Black Girl Vitamins - Vitamin B12 Gummies for Energy Metabolism & Nervous System Support 1000 mcg Cyancobalamin B12 per Serving Halal & Gluten-Free - 60ct**Black Girl Vitamins**$16.98**559 rev9mo ago](https://www.amazon.com/dp/B0FVZFXWD3) [**Black Girl Vitamins Inositol Supplement 2000mg Myo + 50mg D-Chiro Vegan Capsules to Support Hormone Balance Healthy Ovarian & Menstrual Wellness 60 Count**Black Girl Vitamins**$26.12**411 rev1y ago](https://www.amazon.com/dp/B0F6TS2ZKD) [**Black Girl Vitamins Complete Wellness Essentials - 30-Day Bundle with D3 Gummies Probiotics Hair-Skin-Nails + Sea Moss - 8 Key Nutrients for Immune Skin & Energy Support**Black Girl Vitamins**$73.13**597 rev1y ago](https://www.amazon.com/dp/B0DWVCMRZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Girl Vitamins Vitamin D3 K2 Drops (125mcg Each) with Omega 3 Liquid D3 K2 (MK7) Daily Supplement Concentrated Unflavored Drops Vegan (30-Day Supply)**Black Girl Vitamins**$23.01**4.6★**▲ 143%**](https://www.amazon.com/dp/B0GL3YJYZC) [**Black Girl Vitamins Liquid Chlorophyll Drops Mulberry Leaf + Chlorophyllin with Peppermint Vegan Liquid Concentrate Supports Digestive Comfort & Healthy-Looking Skin (4-Month Supply)**Black Girl Vitamins**$24.59**4.3★**▲ 142%**](https://www.amazon.com/dp/B0GL52RGJB) [**Sunscreen for Black/Girl-Body Sunscreen Lotion SPF 30 No White Cast for Melanin Rich Skin Hydrating Moisturizer. Travel Size 2 Fl Oz**Generic**$9.90**0.0★**▲ 42%**](https://www.amazon.com/dp/B0D6B94PVW) [**Black Girl Sunscreen Kids SPF 50 Lotion for Face & Body- Sun Protection for Skin Kids Sunscreen Water Resistant for 80 Minutes Ideal for Beach & Travel No White Cast for Melanin Rich Skin- 6 fl oz**BLACK GIRL SUNSCREEN**$20.04**4.7★**▲ 32%**](https://www.amazon.com/dp/B0CT68GM58) [**Black Girl Vitamins - Collagen Gummies for Hair Skin and Nail Support with Vitamin C Vitamin E and Biotin Gluten-Free (Lime) 60ct**Black Girl Vitamins**$25.91**4.6★**▲ 20%**](https://www.amazon.com/dp/B0DH6KR3J4)
**~~View all trending →~~**
## **What buyers say about black owned businesses on amazon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**16%
*“Awesome Vitamin”*
**Taste-Overall**13%
*“Excellent taste”*
**Quality-Overall**10%
*“It feels like a high quality product that is specifically made with care”*
**Suitability Combination Skin**4%
*“works great for my sensitive skin”*
**Energy Level**4%
*“Energy boost”*
**Brightness/Shine/Glow**3%
*“gives a very nice shine”*
**Hair Growth**3%
*“it help with my hair i love it”*
**Value For Money**3%
*“Good value for the money”*
**Joint Pain**2%
*“This really improved my joints”*
**Skin Health**2%
*“My skin improved”*
### **What buyers complain about **
**Taste-Overall**11%
*“didn't taste fresh”*
**Value For Money**10%
*“They are expensive”*
**Size-Overall**5%
*“Small for the price”*
**Vitamin**4%
*“Allergic Reaction to these Vitamins”*
**Allergies**3%
*“it can cause skin allergies”*
**Sweetness**3%
*“Too Sweet”*
**Smell**3%
*“Very weird smell”*
**Functionality-Overall**3%
*“They did not do anything”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Oily/Greasy**2%
*“Its very oily on the skin”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**20%
**Leak-Proof**6%
**Value For Money**6%
**Oily/Greasy**5%
**Defective Material/Parts**5%
**Smell**4%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Suitability Combination Skin**2%
## **Common questions**
- **Is black owned businesses on amazon profitable to sell on Amazon United States?**
- The niche generates $8.3M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Launch it (62/100).
- **How competitive is the black owned businesses on amazon niche?**
- 3 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black owned businesses on amazon?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.2%.
- **What does it cost to enter the black owned businesses on amazon niche?**
- Listings span $9.90–$73.13; the average listing price is $27.02 (sweet spot $15–$100). The average incumbent carries 2,107 reviews — the moat a new listing must climb.
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