---
title: "Black Men Skin Care — $371K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-men-skin-care"
last_updated: "2026-08-09T16:47:22.716Z"
locale: en
meta:
description: "Niche score 46/100 · $371K/yr market · 89K searches/yr · $30.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $371K/yr market · 89K searches/yr · $30.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Men Skin Care — $371K/yr Amazon US Niche (2026) - Flapen"
---
# **black men skin care**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 23Conversion 96Competition 0Returns 98Price range 89Avg price 95Brand share 0Review moat 41Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$30.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.22–$74.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$371K**
$371K/yr · 89K searches
**Review moat**
**Okay****2,443**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black men skin care is a $371K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black men skin care market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$310K–$387K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Bevel77% - Shea Moisture20% - buttah. by Dorion Renaud3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-men-skin-care/trend)
## **Top black men skin care search terms**
- **bevel face wash**27K/yr-4.3%18.6% conv. - **shea moisture face wash**23K/yr-5.6%6.0% conv. - **black men skin care**10K/yr+4.0%1.8% conv. - **skin care for black men**9K/yr-12.8%1.5% conv. - **bevel beard wash**5K/yr+1.8%16.5% conv. - **black men face care kit**4K/yr-36.4%1.4% conv. - **bevel face and beard wash**2K/yr+70.7%18.1% conv. - **shea moisture african black soap face wash**3K/yr-13.6%8.8% conv. - **shea moisture face scrub**3K/yr-18.1%7.1% conv. - **shea moisture foaming face wash**2K/yr+34.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-men-skin-care/search-terms)
## **Top black men skin care products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$111K45%$167K60%$223K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**4.6★2,312 rev](https://www.amazon.com/dp/B07DHRFK1Y) [2**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**4.6★1,243 rev](https://www.amazon.com/dp/B08KT38W36) [3**SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz**Shea Moisture**$10.22**4.5★5,278 rev](https://www.amazon.com/dp/B00DAGQV4K) [4**Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$74.26**4.4★939 rev](https://www.amazon.com/dp/B09CVDQJX5)
### **Newest**
by launch date
[**Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$74.26**939 rev4y ago](https://www.amazon.com/dp/B09CVDQJX5) [**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**1,243 rev5y ago](https://www.amazon.com/dp/B08KT38W36) [**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**2,312 rev7y ago](https://www.amazon.com/dp/B07DHRFK1Y) [**SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz**Shea Moisture**$10.22**5,278 rev13y ago](https://www.amazon.com/dp/B00DAGQV4K)
### **Trending**
90-day click momentum
[**Buttah Skin Supreme Kit for Melanin Rich Skin | CocoShea Revitalizing Cream 2 oz | Vitamin C Serum 1 oz | Cleanser 3.4 oz | Rosewater Toner 3.4 oz | Black Owned Skincare**buttah. by Dorion Renaud**$74.26**4.4★**▲ 42%**](https://www.amazon.com/dp/B09CVDQJX5) [**Bevel Face & Beard Wash For Men With Witch Hazel & Aloe Vera Cleansing Mens Face Wash That Hydrates and Brightens Skin and Softens Beard 4 FL Oz**Bevel**$11.00**4.6★**— 9%**](https://www.amazon.com/dp/B07DHRFK1Y) [**Bevel Facial Skin Care Set for Men - Mens Skincare Kit Routine Includes Face Wash with Aloe Vera Glycolic Acid Exfoliating Pads Lightweight Face Moisturizer Helps Treat Blemishes and Bumps**Bevel**$28.31**4.6★**— 4%**](https://www.amazon.com/dp/B08KT38W36) [**SheaMoisture Facial Wash and Scrub African Black Soap for Blemish Prone Skin to Clarify Skin 4 oz**Shea Moisture**$10.22**4.5★**▼ 16%**](https://www.amazon.com/dp/B00DAGQV4K)
## **What buyers say about black men skin care**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**25%
*“Keep your face skin happy”*
**Quality-Overall**14%
*“Great product”*
**Cleansing**12%
*“Fresh, Clean Feel Every Time”*
**Smell**11%
*“Great smell”*
**Soft Feel**8%
*“Softer, clear skin”*
**Moist/Dry**6%
*“The face wash, exfoliating pads, and moisturizer work perfectly together to keep his skin clear, treat blemishes, and prevent bumps without any irritation”*
**Lather**4%
*“It lathers nicely”*
**Ease Of Use**4%
*“Easy to use”*
**Suitability Dry Skin**3%
*“My face feels ver clean after using”*
**Value For Money**3%
*“You get a pretty good amount of product for the cost”*
### **What buyers complain about **
**Allergies**17%
*“Made me have an allergic reaction”*
**Durability**14%
*“Made me breakout after a couple of days”*
**Moist/Dry**12%
*“It does dry my beard out a bit”*
**Quality-Overall**9%
*“Its garbage”*
**Skin Health**9%
*“the cocoshea revitalizing cream irritate my skin the product not for my skin it burns”*
**Value For Money**3%
*“I think that the amount you get for the price you pay should be increased”*
**Oily/Greasy**3%
*“Left my face oily”*
**Sensitivity-Overall**3%
*“I have very sensitive skin especially my face”*
### **Top return reasons **
**Leak-Proof**22%
**Advertised Vs Actual Product**16%
**Smell**13%
**Defective Material/Parts**6%
**Value For Money**5%
**Moist/Dry**5%
**Functionality-Overall**5%
**Ingredients-Overall**4%
**Adhesion/Stickiness**4%
**Product Condition**3%
## **Common questions**
- **Is black men skin care profitable to sell on Amazon United States?**
- The niche generates $371K/yr across 4 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the black men skin care niche?**
- 3 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black men skin care?**
- Top complaints mined from reviews: Allergies, Durability, Moist/Dry. The return rate is 0.4%.
- **When does demand for black men skin care peak?**
- Demand peaks in Apr; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black men skin care niche?**
- Listings span $10.22–$74.26; the average listing price is $30.95 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.
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