---
title: "Trend — black lipstick - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lipstick/trend"
last_updated: "2026-08-09T22:56:43.098Z"
locale: en
meta:
  description: "Niche score 51/100 · $529K/yr market · 774K searches/yr. Prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $529K/yr market · 774K searches/yr. Prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — black lipstick - Flapen"
---

# **black lipstick**

**Worth a look**

Shows low returns (1.0%), but prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list.

Market size 61Growth 19Conversion 81Competition 44Returns 95Price range 4Avg price 23Brand share 50Review moat 15Quality gap 78

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$529K**

$529K/yr · 774K searches

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$8.14**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****22,733.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.77–$15.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend