---
title: "Black Lipstick — $529K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lipstick"
last_updated: "2026-08-06T20:59:08.672Z"
locale: en
meta:
description: "Niche score 51/100 · $529K/yr market · 774K searches/yr. Prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $529K/yr market · 774K searches/yr. Prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Lipstick — $529K/yr Amazon US Niche (2026) - Flapen"
---
# **black lipstick**
**Worth a look**
Shows low returns (1.0%), but prices mostly outside the sweet spot ($1.77–$15.57) keeps it on the watch list.
Market size 61Growth 19Conversion 81Competition 44Returns 95Price range 4Avg price 23Brand share 50Review moat 15Quality gap 78
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$529K**
$529K/yr · 774K searches
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.14**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****22,733.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$1.77–$15.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black lipstick is a $529K/yr Amazon United States market (774K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lipstick market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$488K–$651K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**20%**
- NYX PROFESSIONAL MAKEUP32% - e.l.f.14% - Black Radiance13% - MAYBELLINE8% - The Lip Bar8% - QiBest5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
125K75KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-lipstick/trend)
## **Top black lipstick search terms**
- **black lipstick**556K/yr-11.0%9.2% conv. - **nyx lingerie xxl matte lipstick**39K/yr-8.8%1.8% conv. - **black lipstick matte**33K/yr-17.1%7.6% conv. - **black matte lipstick**23K/yr-14.8%7.5% conv. - **black liquid lipstick**18K/yr-10.3%6.9% conv. - **nyx xxl lingerie liquid lipstick**9K/yr+15.5%1.1% conv. - **matte black lipstick**17K/yr-28.5%7.2% conv. - **black lipstick long lasting**14K/yr-12.9%8.5% conv. - **black lip stick**14K/yr-14.6%8.0% conv. - **black lipstick goth**13K/yr-16.9%11.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-lipstick/search-terms)
## **Top black lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$21K8%$42K12%$64K16%$85K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Naughty Noir (Black)**NYX PROFESSIONAL MAKEUP**$6.31**4.4★17,249 rev](https://www.amazon.com/dp/B09XGXXGD1) [2**e.l.f. O Face Satin Lipstick Richly Pigmented Nourishing & Long-Lasting Creamy Lipstick Infused With Jojoba Vegan & Cruelty-Free All Night**e.l.f.**$9.93**4.5★6,462 rev](https://www.amazon.com/dp/B0BSP3ZM2J) [3**Black Radiance Perfect Tone Lipstick Lip Color Black Out**Black Radiance**$2.34**4.3★5,788 rev](https://www.amazon.com/dp/B07F7R1LJS) [4**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)**NYX PROFESSIONAL MAKEUP**$9.74**4.4★17,249 rev](https://www.amazon.com/dp/B08WBMR6G6) [5**Maybelline SuperStay Matte Ink Liquid Lipstick Long Lasting High Impact Color Up to 16H Wear Thrill Seeker (Matte Black Lipstick)**MAYBELLINE**$7.90**4.4★190,208 rev](https://www.amazon.com/dp/B08FC4JZFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup**Yeweian**$11.74**66 rev10mo ago](https://www.amazon.com/dp/B0FMS7D7M7) [**MAKI YIKA Moisture Black Lipstick for Women Hydrate Tinted Lip Balm**MAKI YIKA**$9.82**2,737 rev10mo ago](https://www.amazon.com/dp/B0FNWCPRT2) [**Depuplum Halloween Black Lipstick Matte Goth Face Body Painting Stick for Women Zombie**Depuplum**$10.03**371 rev11mo ago](https://www.amazon.com/dp/B0FMR3XBQQ) [**QiBest 3-in-1 Black Lipstick Set for Halloween & Goth Makeup Matte Liquid Lipstick + Lip Gloss + Gel Lip Liner Pencil Lip Kit for 24 Hours Long Lasting & Waterproof Gothic Lip Makeup (Black Magic)**QiBest**$7.06**29,226 rev1y ago](https://www.amazon.com/dp/B0DSFTHM7J) [**ISMINE Black Matte Liquid Lipstick Non-stick Cup Vegan Velvet Waterproof Long Lasting Liquid Lipstick (#23 7ml/0.24 fl oz)**IS'MINE**$5.07**239 rev1y ago](https://www.amazon.com/dp/B0DG4VVS8X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MANIC PANIC Nosferatu Lethal Lipstick**MANIC PANIC**$15.57**4.2★**▲ 242%**](https://www.amazon.com/dp/B00JVZ7UN0) [**NYX PROFESSIONAL MAKEUP Lip Lingerie XXL Matte Liquid Lipstick - Warm Up (Red Rose)**NYX PROFESSIONAL MAKEUP**$9.74**4.4★**▲ 221%**](https://www.amazon.com/dp/B08WBMR6G6) [**QiBest 3-in-1 Black Lipstick Set for Halloween & Goth Makeup Matte Liquid Lipstick + Lip Gloss + Gel Lip Liner Pencil Lip Kit for 24 Hours Long Lasting & Waterproof Gothic Lip Makeup (Black Magic)**QiBest**$7.06**4.2★**▲ 198%**](https://www.amazon.com/dp/B0DSFTHM7J) [**Depuplum Halloween Black Lipstick Matte Goth Face Body Painting Stick for Women Zombie**Depuplum**$10.03**4.0★**▲ 124%**](https://www.amazon.com/dp/B0FMR3XBQQ) [**Black Eyeshadow Palette Liquid Lipstick Eyeliner Set with Mini Brush Smokey Eye Shadow Black Lip Gloss lip liner Set Smudge Proof Long-lasting Suitable for Halloween Cosplay Goth Witch Makeup**Yeweian**$11.74**4.2★**▲ 96%**](https://www.amazon.com/dp/B0FMS7D7M7)
**~~View all trending →~~**
## **What buyers say about black lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Long lasting color”*
**Quality-Overall**11%
*“Great quality for money”*
**Value For Money**7%
*“Worth the price”*
**Durability**7%
*“It does stay pretty well”*
**Ease Of Application**6%
*“Good color and easy application”*
**Soft Feel**4%
*“Goes on smoothly, stays put”*
**Moist/Dry**4%
*“beautifully hydrating with a lovely sheen”*
**Smell**4%
*“no bad taste or smell”*
**Color Fading/Discoloration**2%
*“The color last all day even after meals”*
**Advertised Vs Actual Product**1%
*“As expected”*
### **What buyers complain about **
**Color**23%
*“NOT BLACK”*
**Adhesion/Stickiness**8%
*“Its not super sticky”*
**Smudge Resistance**7%
*“Is not smear proof”*
**Moist/Dry**7%
*“This was not very moisturizing”*
**Advertised Vs Actual Product**5%
*“NOT AS ADVERTISED”*
**Smell**3%
*“Has a very odd smell”*
**Ease Of Application**3%
*“Weird applicator”*
**Durability**3%
*“it is not long lasting and crumbles immediately”*
**Oily/Greasy**3%
*“Its also very oily”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Color**49%
**Advertised Vs Actual Product**13%
**Product Condition**6%
**Functionality-Overall**3%
**Moist/Dry**3%
**Smell**2%
**Stain Resistance**2%
**Quality-Overall**2%
**Texture/Consistency-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is black lipstick profitable to sell on Amazon United States?**
- The niche generates $529K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black lipstick niche?**
- 18 brands and 80 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in black lipstick?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Smudge Resistance. The return rate is 1.0%.
- **When does demand for black lipstick peak?**
- Demand peaks in Oct–Nov; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the black lipstick niche?**
- Listings span $1.77–$15.57; the average listing price is $8.14 (sweet spot $15–$100). The average incumbent carries 22,733 reviews — the moat a new listing must climb.
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