---
title: "Black Lip Stain — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lip-stain"
last_updated: "2026-08-09T15:30:08.356Z"
locale: en
meta:
description: "Niche score 51/100 · $31K/yr market · 95K searches/yr · $11.01 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $31K/yr market · 95K searches/yr · $11.01 avg price. A small market ($31K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Lip Stain — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **black lip stain**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but a small market ($31K/yr) keeps it on the watch list.
Market size 8Growth 22Conversion 37Competition 75Returns 87Price range 64Avg price 42Brand share 79Review moat 19Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.89–$33.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,991.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$31K**
$31K/yr · 95K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, black lip stain is a $31K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lip stain market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**40%**
Top 20: 89%
**Open market**
**38%**
- OETUIOW21% - MAYBELLINE11% - wet n wild9% - NYX PROFESSIONAL MAKEUP8% - SushyGlowCosmetics7% - QiBest7%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -6.7% search growth over the last 90 days.
5K4KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-lip-stain/trend)
## **Top black lip stain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9356%$2K9%$3K12%$4K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline SuperStay Matte Ink Liquid Lipstick Long Lasting High Impact Color Up to 16H Wear Thrill Seeker (Matte Black Lipstick)**MAYBELLINE**$7.90**4.4★190,208 rev](https://www.amazon.com/dp/B08FC4JZFC) [2**wet n wild Halloween Fantasy Makers Lip Stain Long lasting Buildable Color Weightless Formula Cruelty-Free - Midnight Kiss**wet n wild**$6.93**3.2★69 rev](https://www.amazon.com/dp/B0FHXGV4WM) [3**SushyGlowCosmetics 8ML Bloody Lip Tint- Lip Stain - Vampire Lip Stain - Water Tint - Blood Tint - Blood Stain - Vampy - Goth Lip (Sparkly Void)**SushyGlowCosmetics**$33.23**4.4★64 rev](https://www.amazon.com/dp/B0GHSTY6NY) [4**OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)**OETUIOW**$6.85**4.2★15 rev](https://www.amazon.com/dp/B0GX57V5X7) [5**QiBest 3-in-1 Black Lipstick Set for Halloween & Goth Makeup Matte Liquid Lipstick + Lip Gloss + Gel Lip Liner Pencil Lip Kit for 24 Hours Long Lasting & Waterproof Gothic Lip Makeup (Black Magic)**QiBest**$7.06**4.2★29,226 rev](https://www.amazon.com/dp/B0DSFTHM7J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me**e.l.f.**$4.89**313 rev1mo ago](https://www.amazon.com/dp/B0GVG5K4CX) [**OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)**OETUIOW**$6.85**15 rev3mo ago](https://www.amazon.com/dp/B0GX57V5X7) [**OETUIOW Lip Stain Peel Off Lip Liner Moisturizing Long-Lasting & Waterproof Transfer Proof & Plumping Non-Stick Cup (Black)**OETUIOW**$7.07**19 rev3mo ago](https://www.amazon.com/dp/B0GX513HNL) [**OETUIOW Lip Stain Peel Off Long Lasting Waterproof Moisturizing Liner Non Stick Cup Plumping Black Color**OETUIOW**$7.33**10 rev4mo ago](https://www.amazon.com/dp/B0GJSCTDDC) [**rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY**rom&nd**$9.91**15 rev4mo ago](https://www.amazon.com/dp/B0GR1SKWJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Main Stain Lip Marker Lip Stain Lip Liner Define Contour & Fill for Long-Lasting & Transfer-Resistant Color Vegan & Cruelty-Free Chai Me**e.l.f.**$4.89**3.6★**▲ 248%**](https://www.amazon.com/dp/B0GVG5K4CX) [**OETUIOW Lip Stain Peel Off Lip Liner Moisturizing Long-Lasting & Waterproof Transfer Proof & Plumping Non-Stick Cup (Black)**OETUIOW**$7.07**4.5★**▲ 247%**](https://www.amazon.com/dp/B0GX513HNL) [**OETUIOW Peel Off Lip Liner Stain Long Wear Tattoo Lip Stain Peel Off Lip Liner Matte Finish Waterproof & Transfer-proof Highly Pigmented Color for A Beauty Lip Look (Black)**OETUIOW**$6.85**4.2★**▲ 247%**](https://www.amazon.com/dp/B0GX57V5X7) [**OETUIOW Peel Off Lip Liner Tattoo Stain Transfer-Proof & Smudge-Proof Long Lasting Waterproof Lip Liner for Natural Fuller Lips (Black)**OETUIOW**$9.99**2.3★**▲ 241%**](https://www.amazon.com/dp/B0GJSD6PKD) [**rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY**rom&nd**$9.91**4.1★**▲ 224%**](https://www.amazon.com/dp/B0GR1SKWJ4)
**~~View all trending →~~**
## **What buyers say about black lip stain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Color is pretty”*
**Durability**9%
*“Stays all day”*
**Quality-Overall**8%
*“Better than your average lipstick”*
**Ease Of Use**6%
*“Easy to use”*
**Ease Of Application**4%
*“The application is smooth”*
**Stain Resistance**3%
*“Did not stain black”*
**Value For Money**3%
*“Well worth the money”*
**Soft Feel**2%
*“Feels really good”*
**Color Fading/Discoloration**2%
*“the color still stayed”*
**Moist/Dry**2%
*“Moisturizing”*
### **What buyers complain about **
**Color**18%
*“Color misleading”*
**Durability**13%
*“This on came off within two hours”*
**Moist/Dry**8%
*“It is dry”*
**Stain Resistance**7%
*“it just stains reallllllly bad”*
**Value For Money**6%
*“a little expensive”*
**Functionality-Overall**4%
*“Dont work like its advertised”*
**Advertised Vs Actual Product**4%
*“Nothing like the picture”*
**Ease Of Application**3%
*“Weird applicator”*
**Adhesion/Stickiness**2%
*“stayed super sticky”*
**Ease Of Cleaning**2%
*“Just a mess”*
### **Top return reasons **
**Color**33%
**Stain Resistance**29%
**Advertised Vs Actual Product**8%
**Functionality-Overall**6%
**Moist/Dry**5%
**Color Fading/Discoloration**3%
**Durability**2%
**Product Condition**2%
**Leak-Proof**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is black lip stain profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 33 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the black lip stain niche?**
- 25 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in black lip stain?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
- **What does it cost to enter the black lip stain niche?**
- Listings span $4.89–$33.23; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 14,992 reviews — the moat a new listing must climb.
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