---
title: "Black Lip Liner — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lip-liner"
last_updated: "2026-08-09T15:28:25.171Z"
locale: en
meta:
description: "Niche score 39/100 · $126K/yr market · 208K searches/yr · $5.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $126K/yr market · 208K searches/yr · $5.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Lip Liner — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **black lip liner**
**Skip it**
Prices mostly outside the sweet spot ($1.07–$10.03) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 89Competition 13Returns 99Price range 0Avg price 16Brand share 17Review moat 20Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$126K**
$126K/yr · 208K searches
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,650**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$5.78**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$1.07–$10.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black lip liner is a $126K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lip liner market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**58**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**3%**
- L.A. COLORS39% - NYX PROFESSIONAL MAKEUP38% - wet n wild6% - Ruby Kisses6% - QIUFSSE5% - HOSAILY4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
15K10KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-lip-liner/trend)
## **Top black lip liner search terms**
- **black lip liner**167K/yr-7.5%9.6% conv. - **lip liner black**19K/yr-2.0%8.7% conv. - **black lipliner**11K/yr+2.8%9.2% conv. - **black lip liner pencil**8K/yr-25.3%11.1% conv. - **black lip pencil**3K/yr-11.3%13.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-lip-liner/search-terms)
## **Top black lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L.A. COLORS Lipliner Pencil Black CP520**L.A. COLORS**$1.26**4.4★3,238 rev](https://www.amazon.com/dp/B007O9Y8TE) [2**NYX PROFESSIONAL MAKEUP Mechanical Lip Liner Pencil Black Lips**NYX PROFESSIONAL MAKEUP**$5.65**4.4★14,020 rev](https://www.amazon.com/dp/B005G9LPNQ) [3**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Evil Genius (Black)**NYX PROFESSIONAL MAKEUP**$7.46**4.4★7,572 rev](https://www.amazon.com/dp/B09ZKM4VQN) [4**Ruby Kisses Auto Lip Liner Pencil (Black 3 Pack) Long Lasting & Non-Fading Smooth Application Non-Feathering with Rich Pigmented Color No Sharpener Needed Ideal for Full Lips Look**Ruby Kisses**$6.51**4.3★314 rev](https://www.amazon.com/dp/B09B18H4GW) [5**QIUFSSE 3 in 1 Black Lip Liner Pencil and Lipstick lipgloss Set Matte Black Lipstick Lip Gloss Kit Long-lasting Nonstick Cup Smudge Proof Lip Kits with Lip Liner Velvet Goth Makeup (12#Black Magic)**QIUFSSE**$8.33**4.4★456 rev](https://www.amazon.com/dp/B0CB475XTJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MooGlamor 3 Pcs Lip Liner and Gloss Set 2 in 1 Lipstick with Dual-Ended and Smooth Buildable Lip Gloss for Women Lip Combo Makeup (3 Pcs Glossy #01#02#03)**MooGlamor**$10.03**232 rev10mo ago](https://www.amazon.com/dp/B0FQP1PD1Y) [**HOSAILY 3 Colors 2 in 1 Gothic Lip Liner Set Matte Purple Dark Red Black Lip Liner Lipstick Plumping Smooth Creamy Lip Combo High Pigmented Long lasting Ombre Lips Stain Goth Halloween Effect Makeup**HOSAILY**$9.82**349 rev1y ago](https://www.amazon.com/dp/B0DPLTN2F6) [**QIUFSSE 3 in 1 Black Lip Liner Pencil and Lipstick lipgloss Set Matte Black Lipstick Lip Gloss Kit Long-lasting Nonstick Cup Smudge Proof Lip Kits with Lip Liner Velvet Goth Makeup (12#Black Magic)**QIUFSSE**$8.33**456 rev2y ago](https://www.amazon.com/dp/B0CB475XTJ) [**NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Evil Genius (Black)**NYX PROFESSIONAL MAKEUP**$7.46**7,572 rev3y ago](https://www.amazon.com/dp/B09ZKM4VQN) [**Ruby Kisses Auto Lip Liner Pencil (Black 3 Pack) Long Lasting & Non-Fading Smooth Application Non-Feathering with Rich Pigmented Color No Sharpener Needed Ideal for Full Lips Look**Ruby Kisses**$6.51**314 rev5y ago](https://www.amazon.com/dp/B09B18H4GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MooGlamor 3 Pcs Lip Liner and Gloss Set 2 in 1 Lipstick with Dual-Ended and Smooth Buildable Lip Gloss for Women Lip Combo Makeup (3 Pcs Glossy #01#02#03)**MooGlamor**$10.03**3.7★**▲ 185%**](https://www.amazon.com/dp/B0FQP1PD1Y) [**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$5.46**4.5★**▲ 36%**](https://www.amazon.com/dp/B079ZX2QBD) [**L.A. COLORS Lipliner Pencil Black CP520**L.A. COLORS**$1.26**4.4★**▲ 32%**](https://www.amazon.com/dp/B007O9Y8TE) [**HOSAILY 3 Colors 2 in 1 Gothic Lip Liner Set Matte Purple Dark Red Black Lip Liner Lipstick Plumping Smooth Creamy Lip Combo High Pigmented Long lasting Ombre Lips Stain Goth Halloween Effect Makeup**HOSAILY**$9.82**4.2★**— 3%**](https://www.amazon.com/dp/B0DPLTN2F6) [**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Babys Got Black**wet n wild**$1.07**4.5★**— 2%**](https://www.amazon.com/dp/B00UZ8X9H8)
**~~View all trending →~~**
## **What buyers say about black lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“Color is accurate”*
**Value For Money**15%
*“Worth the money”*
**Quality-Overall**10%
*“Excellent product”*
**Eyeliner Quality**10%
*“I like this eyeliner is a long lasting”*
**Soft Feel**10%
*“Smooth”*
**Durability**6%
*“Very durable”*
**Ease Of Application**5%
*“easy to apply”*
**Smudge Resistance**4%
*“it doesn't smudge”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Just as needed”*
### **What buyers complain about **
**Smudge Resistance**20%
*“Smudges”*
**Durability**18%
*“Breaks easily”*
**Color**10%
*“Its darker than you think”*
**Quality-Overall**5%
*“Cheap and trash”*
**Water Resistance**5%
*“Thos product is not water proof at all”*
**Eyeliner Quality**2%
*“I was skeptical because this one was cheap compared to other long lasting waterproof eyeliners”*
**Ease Of Use**2%
*“Was hard to open”*
**Moist/Dry**2%
*“it was very drying on the inner part of my bottom lip”*
**Smell**1%
*“It didn't smell great”*
**Defective Material/Parts**1%
*“When I received this item it was broken in half”*
### **Top return reasons **
**Color**38%
**Eyeliner Quality**16%
**Advertised Vs Actual Product**11%
**Moist/Dry**6%
**Quality-Overall**3%
**Value For Money**3%
**Functionality-Overall**3%
**Durability**3%
**Water Resistance**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is black lip liner profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the black lip liner niche?**
- 7 brands and 58 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in black lip liner?**
- Top complaints mined from reviews: Smudge Resistance, Durability, Color. The return rate is 0.3%.
- **When does demand for black lip liner peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the black lip liner niche?**
- Listings span $1.07–$10.03; the average listing price is $5.78 (sweet spot $15–$100). The average incumbent carries 13,650 reviews — the moat a new listing must climb.
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