---
title: "Black Lip Gloss — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lip-gloss"
last_updated: "2026-08-09T14:24:03.714Z"
locale: en
meta:
description: "Niche score 49/100 · $55K/yr market · 154K searches/yr · $11.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $55K/yr market · 154K searches/yr · $11.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Lip Gloss — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **black lip gloss**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 21Conversion 38Competition 62Returns 96Price range 57Avg price 47Brand share 80Review moat 20Quality gap 73
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.34–$32.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.62**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,242.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$55K**
$55K/yr · 154K searches
According to Flapen's Amazon United States niche tracking, black lip gloss is a $55K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lip gloss market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**40%**
- NYX PROFESSIONAL MAKEUP23% - ColourPop12% - rom&nd10% - MOB6% - Pakivs5% - Milani5%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -8.4% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-lip-gloss/trend)
## **Top black lip gloss search terms**
- **black lip gloss**89K/yr-6.2%2.7% conv. - **black lipgloss**15K/yr-1.9%2.4% conv. - **black lip**15K/yr-9.5%2.9% conv. - **black lip oil**15K/yr-17.3%2.2% conv. - **black lip tint**11K/yr-19.2%1.3% conv. - **black gloss**7K/yr+8.5%0.6% conv. - **romand black lip**3K/yr-40.8%4.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-lip-gloss/search-terms)
## **Top black lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Licorice (Black)**NYX PROFESSIONAL MAKEUP**$5.73**4.5★125,229 rev](https://www.amazon.com/dp/B0CCWXC21V) [2**ColourPop x Twilight Lux Lip Oil - Hydrating Sheer Tinted Lip Oil Formulated with Antioxidant-Rich Chamomile Extract & Calendula Oil - Non-Greasy Nourishing Black Lip Oil - Team Jacob (0.16 oz)**ColourPop**$10.57**4.5★228 rev](https://www.amazon.com/dp/B0DG71VYHM) [3**MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free**MOB**$23.41**4.2★96 rev](https://www.amazon.com/dp/B0FDLZR9MY) [4**Pakivs 2Pcs Translucent Black Lip Oil Set Black Glossy Lipgloss Plumping Lip Tint Hydrating Mirror High-shine Lip Gloss Long Lasting Moisturizing Non-Sticky Lipgloss**Pakivs**$9.15**3.9★39 rev](https://www.amazon.com/dp/B0DDPLT931) [5**Milani Fruit Fetish Lip Oil Tinted Lip Gloss & Hydrating Lip Oil Treatment Moisturizing Non Sticky Clear Shine High Shine Lip Balm for Dry Lips with Vitamin E Black Cherry Vanilla 0.14 oz**Milani**$8.71**4.6★2,197 rev](https://www.amazon.com/dp/B0DK5TX2WM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips with Plumping Polypeptides | Korean Skin Care**LANEIGE**$17.32**3,377 rev3mo ago](https://www.amazon.com/dp/B0GN57LC3K) [**rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY**rom&nd**$9.91**15 rev4mo ago](https://www.amazon.com/dp/B0GR1SKWJ4) [**Heart Percent Dote On Mood Over Melting Gloss Tint - Ultra-Glossy Long Lasting High Shine Butter Gloss Texture Buildable & Layerable Volume-Holding Lip Gloss 3.8ml #06. Plum Noir**Heart Percent**$16.37**16 rev4mo ago](https://www.amazon.com/dp/B0GPVQ286H) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Espresso Tonic**e.l.f.**$8.81**1,060 rev7mo ago](https://www.amazon.com/dp/B0FPMHG2NK) [**JUDYDOLL Cushion Matte Lip Cream Hydrating Matte Lipstick with Tripeptide & Squalane Lip Line Blurring Velvet Lip Mud Smudge-Proof Long-Lasting Non-craked (G205 Black Galaxy)**JUDYDOLL**$15.62**218 rev7mo ago](https://www.amazon.com/dp/B0G43P99MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips with Plumping Polypeptides | Korean Skin Care**LANEIGE**$17.32**4.6★**▲ 367%**](https://www.amazon.com/dp/B0GN57LC3K) [**rom&nd The Juicy Lasting Tint Mini | Hydrating & Plumping Lip Stain | K-Beauty Korean Lip Tint | Long Lasting Glass Shine Finish | Tanghulu-Inspired | BLACKBERRY**rom&nd**$9.91**4.1★**▲ 304%**](https://www.amazon.com/dp/B0GR1SKWJ4) [**Heart Percent Dote On Mood Over Melting Gloss Tint - Ultra-Glossy Long Lasting High Shine Butter Gloss Texture Buildable & Layerable Volume-Holding Lip Gloss 3.8ml #06. Plum Noir**Heart Percent**$16.37**4.6★**▲ 289%**](https://www.amazon.com/dp/B0GPVQ286H) [**e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Espresso Tonic**e.l.f.**$8.81**4.4★**▲ 141%**](https://www.amazon.com/dp/B0FPMHG2NK) [**Mynena Black Glossy Lip Gloss Blake**Mynena**$8.81**4.0★**▲ 105%**](https://www.amazon.com/dp/B0CTFL525F)
**~~View all trending →~~**
## **What buyers say about black lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Beautiful shade of lipstick”*
**Quality-Overall**8%
*“Not terrible at all”*
**Moist/Dry**8%
*“Looks awesome, moisturizes great, feels good”*
**Soft Feel**7%
*“Feels really good”*
**Value For Money**7%
*“Great value”*
**Durability**4%
*“It stayed on all day”*
**Smell**3%
*“Smells decent”*
**Ease Of Application**3%
*“Easy to apply”*
**Brightness/Shine/Glow**2%
*“Shiny and beautiful”*
**Advertised Vs Actual Product**2%
*“Products works as advertised”*
### **What buyers complain about **
**Color**13%
*“not one solid color”*
**Durability**9%
*“doesnt stay on very long”*
**Smell**7%
*“Has a very odd smell”*
**Moist/Dry**6%
*“not very moisturizing”*
**Adhesion/Stickiness**6%
*“Its a bit sticky”*
**Smudge Resistance**4%
*“Not entirely smear proof”*
**Ease Of Application**3%
*“hard to apply evenly”*
**Thickness**2%
*“Very thick, hard to apply”*
**Product Condition**2%
*“Arrived half full and possibly used”*
**Stain Resistance**2%
*“it stained my whole bag and pants”*
### **Top return reasons **
**Color**42%
**Advertised Vs Actual Product**12%
**Product Condition**7%
**Functionality-Overall**4%
**Smell**4%
**Moist/Dry**3%
**Adhesion/Stickiness**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
## **Common questions**
- **Is black lip gloss profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 27 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the black lip gloss niche?**
- 24 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in black lip gloss?**
- Top complaints mined from reviews: Color, Durability, Smell. The return rate is 0.8%.
- **When does demand for black lip gloss peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the black lip gloss niche?**
- Listings span $2.34–$32.05; the average listing price is $11.62 (sweet spot $15–$100). The average incumbent carries 13,243 reviews — the moat a new listing must climb.
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