---
title: "Black Lip Balm — $396K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-lip-balm"
last_updated: "2026-08-07T00:43:16.510Z"
locale: en
meta:
description: "Niche score 47/100 · $396K/yr market · 298K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $396K/yr market · 298K searches/yr · $19.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Lip Balm — $396K/yr Amazon US Niche (2026) - Flapen"
---
# **black lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 17Conversion 73Competition 13Returns 94Price range 66Avg price 86Brand share 0Review moat 41Quality gap 80
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.68–$31.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$396K**
$396K/yr · 298K searches
**Review moat**
**Okay****2,353.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black lip balm is a $396K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black lip balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$294K–$392K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Harry's44% - FINDING FERDINAND29% - MOB20% - BAISEN DIARY5% - Clinique3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 16.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-lip-balm/trend)
## **Top black lip balm search terms**
- **black lip balm**62K/yr-11.1%2.0% conv. - **mob beauty**32K/yr+4.6%1.2% conv. - **finding ferdinand black lip balm**43K/yr-36.8%4.2% conv. - **harrys black lip balm**60K/yr-12.3%9.3% conv. - **harrys lip balm black**12K/yr+19.6%11.6% conv. - **finding ferdinand**22K/yr-25.5%1.9% conv. - **harrys lip balm**21K/yr-19.0%9.1% conv. - **harrys black lip balm for women**9K/yr+30.2%8.8% conv. - **the black lip balm**4K/yr-28.7%2.1% conv. - **finding ferdinand lip balm**6K/yr-42.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-lip-balm/search-terms)
## **Top black lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$79K30%$119K40%$158K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harrys Black Lip Balm for Men - Hydrating Mens Lip Balm with Natural Finish - Korean Skincare Technology with Meadowfoam Oil**Harry's**$12.22**4.2★1,128 rev](https://www.amazon.com/dp/B0F1BZV78C) [2**Finding Ferdinand Black Lip Balm Berry Shade | Delicious Balm | Black Honey Lipstick | Sheer + Lightweight | Hydrating & Buildable Color for All Skin Tones**FINDING FERDINAND**$18.72**3.5★88 rev](https://www.amazon.com/dp/B0FJ8399WN) [3**MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free**MOB**$23.41**4.2★96 rev](https://www.amazon.com/dp/B0FDLZR9MY) [4**Harrys Black Lip Balm for Men - (5 Pack) Hydrating Mens Lip Balm with Natural Finish - Korean Skincare Technology with Meadowfoam Oil**Harry's**$31.25**4.4★194 rev](https://www.amazon.com/dp/B0F1DKLVGZ) [5**Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint**BAISEN DIARY**$6.68**4.4★4,101 rev](https://www.amazon.com/dp/B0DKJ5MSTB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOB Beauty Eyeshadow M28 Matte Rich Brown Plum Deep Cool Smoky Shade for Liner Crease or Outer Corner Talc-Free Vegan Cruelty-Free Skincare Infused Long Wear Sustainable Refillable Compact**MOB**$17.99**63 rev10mo ago](https://www.amazon.com/dp/B0FP5TNXKN) [**Finding Ferdinand Black Lip Balm Berry Shade | Delicious Balm | Black Honey Lipstick | Sheer + Lightweight | Hydrating & Buildable Color for All Skin Tones**FINDING FERDINAND**$18.72**88 rev1y ago](https://www.amazon.com/dp/B0FJ8399WN) [**MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free**MOB**$23.41**96 rev1y ago](https://www.amazon.com/dp/B0FDLZR9MY) [**MOB Beauty Soft Matte Lipstick M102 Mauve Greige Long Lasting Weightless Blurring Lip Color Infused with Skincare Vegan Silicone-Free Cruelty Free**MOB**$23.26**79 rev1y ago](https://www.amazon.com/dp/B0FDM8TBNT) [**MOB Beauty Cream Clay Eyeshadow M111 Lavender Stone Buildable Skincare-Infused Long Wearing Cream to Velvet Finish for Eyes Recyclable Compact Vegan Cruelty Free**MOB**$19.90**54 rev1y ago](https://www.amazon.com/dp/B0FDMFFSTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MOB Beauty Eyeshadow M28 Matte Rich Brown Plum Deep Cool Smoky Shade for Liner Crease or Outer Corner Talc-Free Vegan Cruelty-Free Skincare Infused Long Wear Sustainable Refillable Compact**MOB**$17.99**4.3★**▲ 275%**](https://www.amazon.com/dp/B0FP5TNXKN) [**MOB Beauty Soft Matte Lipstick M102 Mauve Greige Long Lasting Weightless Blurring Lip Color Infused with Skincare Vegan Silicone-Free Cruelty Free**MOB**$23.26**4.2★**▲ 169%**](https://www.amazon.com/dp/B0FDM8TBNT) [**MOB Beauty Cream Clay Eyeshadow M111 Lavender Stone Buildable Skincare-Infused Long Wearing Cream to Velvet Finish for Eyes Recyclable Compact Vegan Cruelty Free**MOB**$19.90**4.0★**▲ 146%**](https://www.amazon.com/dp/B0FDMFFSTL) [**MOB Beauty Smooth Precision Waterproof Lip Liner M1990 Cool-Toned Neutral 100% Natural Formula Long-Wearing Lip Pencil Plastic-Free Vegan Cruelty Free**MOB**$21.44**4.6★**▲ 61%**](https://www.amazon.com/dp/B0FDLFK7LK) [**MOB Beauty Hydrating Shine Lip Balm M138 Black Tinted Lip Balm Stick with Jojoba and Sunflower Oils Moisturizing Glossy Finish Vegan Cruelty Free**MOB**$23.41**4.2★**▲ 57%**](https://www.amazon.com/dp/B0FDLZR9MY)
**~~View all trending →~~**
## **What buyers say about black lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Cute color”*
**Moist/Dry**10%
*“Very moisturizing”*
**Soft Feel**9%
*“silky it feels”*
**Quality-Overall**6%
*“Excellent product”*
**Value For Money**4%
*“Great for the price”*
**Texture/Consistency-Overall**2%
*“Silky texture”*
**Ease Of Application**2%
*“ease of application”*
**Advertised Vs Actual Product**2%
*“Product as described”*
**Adhesion/Stickiness**1%
*“Has a great consistency & stays on”*
**Brightness/Shine/Glow**1%
*“its very shiny”*
### **What buyers complain about **
**Color**17%
*“Terrible color”*
**Durability**11%
*“Breaks off easily”*
**Moist/Dry**11%
*“Not enough moisturizing”*
**Value For Money**9%
*“Kind of expensive”*
**Smell**7%
*“Chemical odor and taste”*
**Advertised Vs Actual Product**3%
*“False advertising re this product”*
**Quality-Overall**3%
*“Cheap product”*
**Product Condition**3%
*“Mine came already used”*
**Size-Overall**2%
*“Very disappointed in the size”*
**Hard Feel**1%
*“Not Softening, Too Solid”*
### **Top return reasons **
**Color**56%
**Advertised Vs Actual Product**10%
**Moist/Dry**6%
**Smell**6%
**Product Condition**5%
**Value For Money**3%
**Functionality-Overall**2%
**Texture/Consistency-Overall**2%
**Defective Material/Parts**2%
**Size-Overall**1%
## **Common questions**
- **Is black lip balm profitable to sell on Amazon United States?**
- The niche generates $396K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the black lip balm niche?**
- 5 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black lip balm?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.1%.
- **When does demand for black lip balm peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 16.8× the quietest.
- **What does it cost to enter the black lip balm niche?**
- Listings span $6.68–$31.25; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 2,354 reviews — the moat a new listing must climb.
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