---
title: "Black Kohl Eyeliner — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-kohl-eyeliner"
last_updated: "2026-08-09T17:54:59.862Z"
locale: en
meta:
description: "Niche score 33/100 · $36K/yr market · 107K searches/yr · $6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $36K/yr market · 107K searches/yr · $6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Kohl Eyeliner — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **black kohl eyeliner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 41Conversion 63Competition 21Returns 98Price range 0Avg price 17Brand share 0Review moat 2Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$6.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$36K**
$36K/yr · 107K searches
**Review moat**
**Bad****46,997.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.07–$9.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black kohl eyeliner is a $36K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black kohl eyeliner market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$36K–$49K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP85% - e.l.f.11% - wet n wild3%
## **Top black kohl eyeliner search terms**
- **nyx eyeliner pencil**44K/yr+8.8%4.6% conv. - **nyx eye pencil**20K/yr+12.1%2.1% conv. - **nyx pencil eyeliner**7K/yr+95.6%3.5% conv. - **nyx pencil**6K/yr+6.6%3.1% conv. - **nyx slim eye pencil**5K/yr-5.7%0.6% conv. - **eyeliner pencil with sharpener**4K/yr+7.0%6.1% conv. - **nyx waterline eyeliner**3K/yr+85.1%6.2% conv. - **black kohl eyeliner**5K/yr-22.4%4.7% conv. - **kohl pencil**3K/yr+11.5%4.0% conv. - **eyeliner pencil nyx**3K/yr-3.9%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-kohl-eyeliner/search-terms)
## **Top black kohl eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Epic Wear Liner Stick Long-Lasting Eyeliner Pencil - Pitch Black**NYX PROFESSIONAL MAKEUP**$8.34**4.2★12,128 rev](https://www.amazon.com/dp/B08B22LPXQ) [2**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner**NYX PROFESSIONAL MAKEUP**$6.29**4.5★103,040 rev](https://www.amazon.com/dp/B005G9E9AW) [3**NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Smokin Topaz Brown Eyeliner**NYX PROFESSIONAL MAKEUP**$6.44**4.5★103,040 rev](https://www.amazon.com/dp/B005G9E9FW) [4**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Black Velvet**e.l.f.**$3.86**4.4★3,865 rev](https://www.amazon.com/dp/B0F2XCVXNV) [5**NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)**NYX PROFESSIONAL MAKEUP**$5.45**4.3★86,427 rev](https://www.amazon.com/dp/B001TK4LM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Black Velvet**e.l.f.**$3.86**3,865 rev1y ago](https://www.amazon.com/dp/B0F2XCVXNV) [**NYX PROFESSIONAL MAKEUP Epic Wear Liner Stick Long-Lasting Eyeliner Pencil - Pitch Black**NYX PROFESSIONAL MAKEUP**$8.34**12,128 rev6y ago](https://www.amazon.com/dp/B08B22LPXQ) [**NYX PROFESSIONAL MAKEUP Epic Wear Liner Stick Long-Lasting Eyeliner Pencil - Deepest Brown**NYX PROFESSIONAL MAKEUP**$8.43**12,128 rev6y ago](https://www.amazon.com/dp/B08B235VWR) [**e.l.f. Satin Eyeliner Pencil Smooth Glide Eyeliner For A Satin Finish Includes A Built-In Sharpener Vegan & Cruelty-Free Black**e.l.f.**$4.01**4,056 rev8y ago](https://www.amazon.com/dp/B079KHLVKN) [**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$5.43**52,531 rev8y ago](https://www.amazon.com/dp/B079ZX2QBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Slim Eye Pencil Eyeliner Pencil - Velvet**NYX PROFESSIONAL MAKEUP**$5.78**4.5★**▲ 251%**](https://www.amazon.com/dp/B002QXVMV0) [**NYX Nyx cosmetics slim eye pencil auburn**NYX PROFESSIONAL MAKEUP**$8.10**4.4★**▲ 197%**](https://www.amazon.com/dp/B002QXU3GU) [**NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Espresso**NYX PROFESSIONAL MAKEUP**$5.43**4.5★**▲ 35%**](https://www.amazon.com/dp/B079ZX2QBD) [**NYX PROFESSIONAL MAKEUP Epic Wear Liner Stick Long-Lasting Eyeliner Pencil - Pitch Black**NYX PROFESSIONAL MAKEUP**$8.34**4.2★**▲ 27%**](https://www.amazon.com/dp/B08B22LPXQ) [**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Sapphire Bling Deep Blue Eyeliner**NYX PROFESSIONAL MAKEUP**$6.62**4.5★**▲ 24%**](https://www.amazon.com/dp/B005G9EA7E)
**~~View all trending →~~**
## **What buyers say about black kohl eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**15%
*“The color is vibrant”*
**Eyeliner Quality**12%
*“I like this eyeliner is a long lasting”*
**Quality-Overall**9%
*“Everything about it feels well-made and reliable, which immediately gave me confidence in the purchase”*
**Value For Money**9%
*“Great value”*
**Soft Feel**8%
*“Soft and creamy”*
**Ease Of Application**7%
*“Applies well”*
**Ease Of Use**6%
*“Easy to use”*
**Durability**6%
*“Stays on well”*
**Smudge Resistance**4%
*“it doesn't smudge”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
### **What buyers complain about **
**Smudge Resistance**13%
*“SMUDGES”*
**Durability**12%
*“Immediately broke”*
**Moist/Dry**7%
*“It is dry”*
**Water Resistance**6%
*“not water proof”*
**Quality-Overall**6%
*“Bad quality”*
**Eyeliner Quality**5%
*“This is not the best eyeliner”*
**Color**5%
*“Color looks different than described”*
**Allergies**3%
*“drying and a bit irritating,”*
**Ease Of Use**2%
*“Hard to use”*
**Value For Money**2%
*“wanted to give this a shot since its much much cheaper”*
### **Top return reasons **
**Eyeliner Quality**32%
**Color**17%
**Moist/Dry**9%
**Advertised Vs Actual Product**7%
**Water Resistance**5%
**Functionality-Overall**5%
**Value For Money**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Durability**2%
## **Common questions**
- **Is black kohl eyeliner profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 13 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the black kohl eyeliner niche?**
- 3 brands and 79 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black kohl eyeliner?**
- Top complaints mined from reviews: Smudge Resistance, Durability, Moist/Dry. The return rate is 0.5%.
- **What does it cost to enter the black kohl eyeliner niche?**
- Listings span $1.07–$9.16; the average listing price is $6.08 (sweet spot $15–$100). The average incumbent carries 46,998 reviews — the moat a new listing must climb.
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