---
title: "Black Honey — $375K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-honey"
last_updated: "2026-08-09T22:54:25.627Z"
locale: en
meta:
description: "Niche score 45/100 · $375K/yr market · 242K searches/yr · $27.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $375K/yr market · 242K searches/yr · $27.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Honey — $375K/yr Amazon US Niche (2026) - Flapen"
---
# **black honey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 24Conversion 64Competition 14Returns 92Price range 62Avg price 95Brand share 0Review moat 24Quality gap 65
**Avg price**
**Incredible****$27.32**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.07–$144.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$375K**
$375K/yr · 242K searches
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,404.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black honey is a $375K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black honey market data**
- **Units sold / yr**
- **13K–15K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$342K–$410K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Clinique67% - BAISEN DIARY16% - e.l.f.9% - Health Harvest4% - KYDA4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -1.1% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-honey/trend)
## **Top black honey search terms**
- **black honey**129K/yr+9.3%4.7% conv. - **black honey lipstick**85K/yr-6.5%5.4% conv. - **almost lipstick**16K/yr-5.1%3.1% conv. - **black honey lip balm**12K/yr-69.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-honey/search-terms)
## **Top black honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$113K45%$169K60%$225K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick**Clinique**$20.86**4.5★17,668 rev](https://www.amazon.com/dp/B0032RMX3U) [2**Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint**BAISEN DIARY**$6.68**4.4★4,101 rev](https://www.amazon.com/dp/B0DKJ5MSTB) [3**Clinique Almost Lipstick Tinted Lip Balm in Nude Honey | Sheer + Lightweight Moisturizing Lipstick**Clinique**$21.58**4.5★17,668 rev](https://www.amazon.com/dp/B0F9D2R74D) [4**Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush**Clinique**$22.65**4.4★899 rev](https://www.amazon.com/dp/B0DP3JDMMN) [5**e.l.f. Hydrating Core Lip Shine with Shea Butter & Vitamin E Tinted Lip Balm for A Smooth Glossy Finish & Long-Lasting Moisture Ecstatic Deep Berry**e.l.f.**$7.67**4.3★15,704 rev](https://www.amazon.com/dp/B09JL5PCJ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clinique Long Lasting Quickliner Lip Liner | Non-Drying + No Sharpening Black Honey**Clinique**$23.77**1,476 rev6mo ago](https://www.amazon.com/dp/B0FZX9SK6H) [**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker**e.l.f.**$9.64**1,792 rev6mo ago](https://www.amazon.com/dp/B0G1H1ZLT1) [**Clinique Almost Lipstick Tinted Lip Balm in Nude Honey | Sheer + Lightweight Moisturizing Lipstick**Clinique**$21.58**17,668 rev10mo ago](https://www.amazon.com/dp/B0F9D2R74D) [**Clinique Pop Lip + Cheek Tinted Oil in Black Honey | Conditions Lips + Gives Cheeks a Natural Dewy Flush**Clinique**$22.65**899 rev1y ago](https://www.amazon.com/dp/B0DP3JDMMN) [**2PCS Honey Lipstick Tinted Lip Balm - Sheer Hydrating Lipstick for All Skin Tones - Moisturizing Lip Color Nourishing Lip Balm with a Hint of Natural Black Cherry Tint (Black & Pink)**BAISEN DIARY**$10.00**4,101 rev1y ago](https://www.amazon.com/dp/B0DP42M99Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Truffle-maker**e.l.f.**$9.64**4.5★**▲ 296%**](https://www.amazon.com/dp/B0G1H1ZLT1) [**Clinique Long Lasting Quickliner Lip Liner | Non-Drying + No Sharpening Black Honey**Clinique**$23.77**4.5★**▲ 206%**](https://www.amazon.com/dp/B0FZX9SK6H) [**KYDA Honey Lipstick Tinted Lip Balm Sheer Black Hydrating Honey Lipstick with a Hint of Natural Sheer Tint Moisturizing Lips Color Nourishing Lip Balm**KYDA**$6.07**4.2★**▲ 130%**](https://www.amazon.com/dp/B0CLLQQP9F) [**Premium Tualang Black Honey 13oz (TA 14+ Pollen Count 4.8M+ Pollen Variety 150+) Intense Choice for Men Preservation Wild-ripening on 250ft Treetop Raw Unpasteurised Unfiltered**Health Harvest**$144.24**3.9★**▲ 91%**](https://www.amazon.com/dp/B07PSBDMSK) [**Clinique Almost Lipstick Tinted Lip Balm in Black Honey | Sheer + Lightweight Moisturizing Lipstick**Clinique**$20.86**4.5★**▲ 12%**](https://www.amazon.com/dp/B0032RMX3U)
**~~View all trending →~~**
## **What buyers say about black honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**43%
*“Beautiful colors”*
**Soft Feel**10%
*“Feels soft”*
**Moist/Dry**9%
*“Great moisturizer”*
**Quality-Overall**5%
*“The quality is silky, smooth and I never go anywhere without it”*
**Value For Money**5%
*“Excellent price”*
**Texture/Consistency-Overall**2%
*“Silky texture”*
**Ease Of Application**2%
*“ease of application”*
**Brightness/Shine/Glow**1%
*“Soft shiny lips”*
**Advertised Vs Actual Product**1%
*“is as advertised”*
**Smell**1%
*“It doesn't smell like anything so that's amazing”*
### **What buyers complain about **
**Color**18%
*“Too dark”*
**Durability**13%
*“Breaks off easily”*
**Smell**7%
*“No fragrance or taste”*
**Moist/Dry**7%
*“Not enough moisturizing”*
**Value For Money**5%
*“Kind of expensive”*
**Quality-Overall**5%
*“Pricey for quality”*
**Size-Overall**2%
*“Small tube”*
**Advertised Vs Actual Product**2%
*“False advertising re this product”*
**Product Condition**2%
*“Mine came already used”*
**Hard Feel**1%
*“It's a hard no for me”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**9%
**Smell**5%
**Moist/Dry**5%
**Product Condition**4%
**Texture/Consistency-Overall**2%
**Value For Money**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is black honey profitable to sell on Amazon United States?**
- The niche generates $375K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black honey niche?**
- 5 brands and 21 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black honey?**
- Top complaints mined from reviews: Color, Durability, Smell. The return rate is 1.1%.
- **When does demand for black honey peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the black honey niche?**
- Listings span $6.07–$144.24; the average listing price is $27.32 (sweet spot $15–$100). The average incumbent carries 6,404 reviews — the moat a new listing must climb.
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