---
title: "Search terms — black henna - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-henna/search-terms"
last_updated: "2026-08-09T22:57:34.556Z"
locale: en
meta:
  description: "Niche score 55/100 · $200K/yr market · 455K searches/yr. Prices mostly outside the sweet spot ($6.17–$20.11) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $200K/yr market · 455K searches/yr. Prices mostly outside the sweet spot ($6.17–$20.11) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black henna - Flapen"
---

# **black henna**

**Worth a look**

Shows low returns (0.9%), but prices mostly outside the sweet spot ($6.17–$20.11) keeps it on the watch list.

Market size 39Growth 42Conversion 48Competition 50Returns 96Price range 37Avg price 45Brand share 60Review moat 49Quality gap 83

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,607.32**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.36**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+13.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$200K**

$200K/yr · 455K searches

**Price range**

**Okay****$6.17–$20.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms