---
title: "Trend — black henna hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-henna-hair-dye/trend"
last_updated: "2026-08-09T19:31:44.485Z"
locale: en
meta:
  description: "Niche score 48/100 · $83K/yr market · 185K searches/yr · $11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $83K/yr market · 185K searches/yr · $11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — black henna hair dye - Flapen"
---

# **black henna hair dye**

**Skip it**

A small market ($83K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 21Conversion 47Competition 59Returns 94Price range 46Avg price 50Brand share 38Review moat 45Quality gap 82

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$11.95**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$7.00–$21.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,975.03**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$83K**

$83K/yr · 185K searches

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

## Trend