---
title: "Black Hair Gloss — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/black-hair-gloss"
last_updated: "2026-08-09T16:46:54.016Z"
locale: en
meta:
description: "Niche score 48/100 · $105K/yr market · 130K searches/yr · $19.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $105K/yr market · 130K searches/yr · $19.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Hair Gloss — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **black hair gloss**
**Skip it**
A deep review moat (8,527 avg reviews) — this niche doesn't clear our bar today.
Market size 26Growth 29Conversion 51Competition 25Returns 96Price range 67Avg price 86Brand share 38Review moat 23Quality gap 90
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.96–$35.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$105K**
$105K/yr · 130K searches
**Competition**
**Okay****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****8,526.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black hair gloss is a $105K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black hair gloss market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$98K–$117K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- Kristin Ess27% - glaze20% - KERACOLOR19% - REVLON9% - COLORCHARM8% - dpHUE5% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/black-hair-gloss/trend)
## **Top black hair gloss search terms**
- **black hair gloss**85K/yr+5.3%4.0% conv. - **hair gloss black**13K/yr+7.0%3.5% conv. - **black gloss hair**7K/yr+11.8%4.2% conv. - **black hair toner**6K/yr-0.3%2.9% conv. - **black hair glaze**6K/yr-24.2%3.9% conv. - **black hair gloss treatment**6K/yr+6.1%3.9% conv. - **black toner hair**4K/yr+8.8%2.4% conv. - **glaze hair gloss black**3K/yr-43.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/black-hair-gloss/search-terms)
## **Top black hair gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kristin Ess Hair Gloss in Black Iris True Black - 4 Wk Semi Permanent Hair Color for Women - Black Hair Color Depositing Conditioner & Toner for Vibrant Color + Shine - Hair Dye Glaze - Vegan**Kristin Ess**$14.82**4.3★1,649 rev](https://www.amazon.com/dp/B0C4CQQLBZ) [2**Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair to Black Hair 6.4 Fl Oz - Luminous Liquorice**glaze**$17.01**3.7★148 rev](https://www.amazon.com/dp/B0F865GPB5) [3**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Onyx Hair Color 12 Fl Oz**KERACOLOR**$20.66**4.2★91,560 rev](https://www.amazon.com/dp/B085TB6CT4) [4**Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 1 Black 4.5 fl oz**REVLON**$4.96**4.4★2,707 rev](https://www.amazon.com/dp/B0CL57Q9L5) [5**COLORCHARM Demi Permanent Hair Color 1N Black Gloss Refresh & Tone 2 Fl Oz**COLORCHARM**$9.38**4.4★6,144 rev](https://www.amazon.com/dp/B0B3L25FQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Onyx 8 Fl Oz**KERACOLOR**$24.62**89 rev9mo ago](https://www.amazon.com/dp/B0FVV7YPG5) [**Glaze Supergloss Color Conditioning Gloss Hydrating Semi-Permanent Color Hair Gloss & Shine Boost For Dark Brown Hair to Black Hair 6.4 Fl Oz - Luminous Liquorice**glaze**$17.01**148 rev1y ago](https://www.amazon.com/dp/B0F865GPB5) [**Overtone Daily Color Depositing Conditioner for Hair Black Velvet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$12.38**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LD9C3J) [**XMONDO Color Soft Black Color Depositing Mask & Semi-Permanent Hair Dye Super Gloss Infused with Bond Boosters for Nourishment Revitalize & Repair Vegan Formula 8 Fl Oz**XMONDO**$29.79**1,812 rev1y ago](https://www.amazon.com/dp/B0DTBW7PHR) [**LOreal Paris Sulfate Free Glossing Lamination Hair Mask 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine Smoothness & Soft Feel Color Caring EverPure 5.1 Fl Oz**L'Oreal Paris**$9.74**4,907 rev1y ago](https://www.amazon.com/dp/B0DKG9CMH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keracolor High Shine Tinted Hair Gloss In-Shower Hair Glaze Sheer Color-Enhancing Glossing Treatment Onyx 8 Fl Oz**KERACOLOR**$24.62**4.1★**▲ 242%**](https://www.amazon.com/dp/B0FVV7YPG5) [**Overtone Daily Color Depositing Conditioner for Hair Black Velvet:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$12.38**4.0★**▲ 53%**](https://www.amazon.com/dp/B0F2LD9C3J) [**Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan**Redken**$33.05**4.6★**▲ 40%**](https://www.amazon.com/dp/B0CM6KKLSS) [**IGK Pitch Black | Smoky Gray Hair Gloss + Color Depositing Mask | Boost Shine Enhance Cool Gray Tones Refresh Color | Semi Permanent Conditioning Treatment | Vegan | 6 oz**IGK**$30.73**3.1★**▲ 37%**](https://www.amazon.com/dp/B09YMXN4NZ) [**dpHUE Gloss+ Black - Boosts Fading & Faded Hair Color - 8-12 Applications per Bottle - Lasts Up to 8 Washes**dpHUE**$35.78**3.9★**▲ 14%**](https://www.amazon.com/dp/B07YDDLGF6)
**~~View all trending →~~**
## **What buyers say about black hair gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Hair is soft”*
**Color**11%
*“The color is pretty”*
**Brightness/Shine/Glow**10%
*“Shine for days”*
**Smell**8%
*“Its great, strong scent though”*
**Quality-Overall**7%
*“Also good as described”*
**Value For Money**4%
*“worth the money”*
**Suitability Colored Hair**4%
*“Best Hair Color Care Out There”*
**Hair Styling**4%
*“Very good left my hair shiny and soft”*
**Hair Growth**4%
*“It made my hair feel softer”*
**Suitability Straight Hair**4%
*“Great for when Im going to straighten my hair”*
### **What buyers complain about **
**Color**11%
*“There is absolutely no color at all”*
**Functionality-Overall**10%
*“No results”*
**Hair Related**7%
*“It literally siezes up my hair”*
**Suitability Colored Hair**6%
*“It didnt color my hair”*
**Smell**5%
*“Smells horrible”*
**Value For Money**4%
*“Not worth it”*
**Moist/Dry**4%
*“Drying”*
**Brightness/Shine/Glow**3%
*“No gloss or shine after use”*
**Stain Resistance**3%
*“it stains horribly”*
**Suitability Short Hair**2%
*“this hair mask fell short for me”*
### **Top return reasons **
**Functionality-Overall**15%
**Color**13%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Suitability Colored Hair**8%
**Smell**7%
**Suitability Short Hair**5%
**Moist/Dry**5%
**Hair Related**3%
**Value For Money**3%
## **Common questions**
- **Is black hair gloss profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black hair gloss niche?**
- 11 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in black hair gloss?**
- Top complaints mined from reviews: Color, Functionality-Overall, Hair Related. The return rate is 0.9%.
- **When does demand for black hair gloss peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the black hair gloss niche?**
- Listings span $4.96–$35.78; the average listing price is $19.57 (sweet spot $15–$100). The average incumbent carries 8,527 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)